On November 30, 2017, Gamma Data, China's most authoritative game research institute, released the "2017 China Game Industry R&D Competitiveness Report" in Shenzhen, which shows that China's mobile game market exceeded the 100 billion mark in 2017. Among them, the revenue generated by independently developed products in the first three quarters accounted for more than 95% of the market in the same period. In addition, the production capacity of China's game industry has continued to rise, with more than 20,000 games developed annually, and the number of active game companies in China has maintained rapid growth for many years.
For game developers, the continued growth of the game industry is good news, but in this era of giants, it is not an easy task to make a blockbuster mobile game and get a piece of the pie in the fierce competition. Competing with giants such as Tencent and NetEase, original excellent works are the key to breaking the game. For game manufacturers who have accumulated deeply as early as the end game era, "end changing hands" is an effective way to overtake in curves.
According to the gamma data report, "end to change hands" works in recent years have repeatedly appeared in the explosion, the market size is also rising, in the first three quarters of this year, the self-developed mobile game market, end changes more than 40% of the works, this year's overall market size is expected to reach 45 billion yuan. Those classics of the end-game era, such as "Tianzi", "Nine Yin True Classic", "Heaven 2", etc., with years of accumulation in research and development technology, users, data and other aspects, have become popular after being adapted into the "Tianzi" mobile game, "Nine Yin True Classics 3D", "Nine Yin", "Heaven 2: Blood Covenant".
Compared with ordinary mobile games, the brand influence accumulated by the terminal game IP can help the mobile game obtain accurate and loyal seed users, and its brand appeal can also help the marketing team to better carry out marketing.
Seeing the popularity of the market, some manufacturers can't resist the temptation to quickly launch products but ignore the quality of the game, but as one of the top ten typical game development companies, the snail number has always remained sober, using high-quality products again and again to show players and the market their insistence on high-quality products and exploration of technology.
Adhere to the boutique strategy and complete the gorgeous turn from end to mobile game
As a game manufacturer that focuses on originality and is committed to creating a perfect virtual world experience for players, snail digital has been pursuing a boutique strategy since the end game era, and the forward-looking layout allows snails to calmly respond to every market change. After the advent of the mobile game era, Snail Digital has achieved a gorgeous turnaround by accumulating many high-quality works in the end game era.
At the beginning of the 21st century, under the great bad situation of the prevalence of domestic 2D games, Snail Digital revolutionized the world's first 3D navigation online game "Navigation Century", and became China's first domestic online game masterpiece exported to South Korea. Established the industry position of snails. After "Navigation Century", the "Nine Yin True Classics" vividly displayed the snail's boutique strategy and became another peak of snail numbers. After being introduced to the market, it has won more than 80 industry awards and successfully defined a new standard for "true martial arts" games, which has not only been well received in the domestic market, but also set off a wave of martial arts among overseas gamers.
After entering the era of mobile games, Snail continues the boutique strategy of the end game era and focuses on creating high-quality mobile games. According to the monitoring data of gamma data, so far, Snail Digital's self-developed "end-to-hand" game products ("Tianzi", "Jiuyin Zhenjing 3D", "Jiuyang Shengong: Origin", "Jiuyin", "Heaven 2: Blood Covenant") have accumulated more than 3 billion yuan in the domestic game market, and many of them have exceeded 300 million yuan. And such a big IP as "Dark and Light", the new sandbox gameplay and years of development experience integrated by Snail Digital in the terminal game will also be reflected in the "Dark and Light: Battle Song" that will meet players soon.
Compared with some domestic game companies that exchange the number of games for water, the number of games launched by Snail Digital is not much, but each product is a boutique that has been recognized by the market.
Independent technological innovation, presenting a high-end experience in the virtual world
Snail Digital is the earliest company in China with independent intellectual property rights 3D game engine, in more than ten years, Snail has continuously polished its own engine technology, has developed Flexi DX9 engine (representative work "Nine Yin True Classic") and Flexi mobile engine (representative work "Taiji Panda") to the recently developed new generation of full-platform Flexi engine, compatible with PC, mobile, console (Xbox, PS, etc.), VR, AR and other platforms.
In addition to the technical refinement of the engine, Snail Numbers is constantly seeking breakthroughs in gameplay. When launching the "Nine Yin True Classics", a true martial arts work, snail's research and development team based on Flexi (Flying Immortal Engine), the original "no level" growth mode, abandoning the concept of character level, through the experience value into cultivation points, used to improve internal strength and moves. And the first "never go offline" system, "symbiosis" battle mode, "air fighting" system, through a series of innovations, to achieve all the light skills and air fighting in the real martial arts world, so that players can experience the authenticity of the jianghu, but also lead the follow-up domestic martial arts game gameplay.
Because of the compatibility of the engine, based on the Flexi engine, snail digital's powerful IP "Nine Yin True Scripture" was transplanted into the "Nine Yin" mobile game and "Nine Yin True Classics 3D". The realistic art techniques of ink painting and the strong oriental charm not only visually retain the level of the end game, but also the one move and one style of the characters in the game, especially the inheritance of the light power system, the combat combo and other gameplay, so that the player can also experience the game fun brought by the "Nine Yin True Classics" terminal game on the mobile end - obviously, the "precipitated effect and gameplay on the end game product" that the Flexi engine wants to present has been realized.
In addition to the research and development of its own IP "end change", Snail Digital also cooperates closely with domestic and foreign manufacturers, such as the domestic flow of the product "Paradise 2: Blood Covenant" authorized by NCSOFT and developed by Snail has exceeded 1 billion yuan; In China, it cooperated with Ali Games to develop "Wudong Qiankun", and cooperated with Huanrui Games to develop "The Legend of the White Snake of Tianqi", etc., and Snail Digital used its own technology to help other game companies complete the expansion of IP value.
Outside of the engine, snails' exploration of cutting-edge technologies has never stopped. The four research institutes of graphics, image, intelligent hardware and AI that have been built will deeply explore the possibility of combining cutting-edge technology with the virtual world. The VR game "Ark Park" created by Snail Digital around the dinosaur IP has been favored by Intel and Sony, allowing the international market to re-examine the positioning of China's VR game research and development, and the strategic mobile game "My Dinosaur" with AR gameplay will also bring a new game experience after careful polishing.
In the development process of the game industry, from the end game veteran to the mobile game strong, snail relies on boutique strategy and technological innovation, for more than ten years as a day, maintaining the original intention, constantly creating acclaimed and popular products, explaining to everyone the success of "end changing hands".