82.6% of the respondents are willing to travel in the second half of the year

Morning News (Nanjing Morning News / Love Nanjing reporter Yang Jing) A few days ago, Ctrip released the "Survey Report on Tourism Intentions in the Second Half of the Year", showing that everyone's travel intentions in the second half of this year are greatly improving.

Among the participants, 37.5% were men and 62.5% were women. The 25-year-old to 34-year-old is the most, accounting for 40.9%; the respondents come from more than 50 major cities in China, of which Nanjing, Beijing, Shanghai, Tianjin, Chengdu, Chongqing, Shenzhen, Wuhan, Changsha and Guangzhou are the most.

The survey results show that 82.6% of the respondents are willing to travel in the second half of the year. For long-distance inter-provincial tourism, the proportion of willingness is also more than 80%. 57.1% of the respondents said that if outbound travel does not recover this year, they will consider increasing the frequency of domestic travel.

In terms of time, July, October and August had the highest proportion of choices, with 43.1%, 42.6% and 41.9% respectively. It can be seen that the summer and National Day will become the peak period of tourism in the second half of the year.

In terms of destinations, the most popular provinces, autonomous regions and cities are: Yunnan, Hainan, Sichuan, Xinjiang, Tibet, Shaanxi, Guizhou, Shanghai, Chongqing, Beijing, Zhejiang, Jiangsu, Hunan, Guangdong and Shandong.

What are the key factors influencing your willingness to travel? The most chose the time to travel and the length of the holiday, 65.6% of people are most concerned about whether they have enough time to travel. This was followed by the price of tourism, which was chosen by 36.6% of people; the third was whether there was a suitable destination (21.5%) and a travel partner (20.6%).

From the perspective of tourism budget, the proportion of 5,000 yuan to 10,000 yuan is the highest, accounting for 39%. About 30% plan to spend more than 10,000 on tourism. 3% plan to spend more than 50,000 yuan. The demand for high-end tourism is strong.

Domestic travel, especially long-distance travel, what kind of travel method do you plan to choose? Judging from the survey, the most popular is independent travel, 61.5% of people choose; group tours are still popular, with 51.6% of the choice ratio; followed by customized tours (25.6%), car rental (19.4%) and so on.

Recently, the survey data released by the China Tourism Research Institute shows that the willingness of Chinese residents to travel in the third quarter was 80.22%, which recovered to about 90% year-on-year, and the proportion of self-driving trips and natural scenic spots accounted for 40% respectively.