Company Introduction:
Great White Rabbit Milk Candy is a milk candy produced by Shanghai Guansheng Garden in Chinese mainland, great white rabbit milk candy is a white, chewy cylindrical milk candy, about 3 cm long and about 1 cm in diameter, each wrapped in edible rice paper, and then wrapped in wrapping paper. The trademark is a jumping white rabbit, and the image is deeply rooted in the hearts of the people.
Brand history:
In 1943, Feng Boyong, the owner of the "ABC Candy Factory" in Shanghai, after trying british milk candy, carefully developed and created his own brand of domestic milk candy. He also used the popular "Mickey Mouse" cartoon image at the time to design a Mickey Mouse package for his product, which was named "ABC Mickey Mouse Candy".
In 1950, in the midst of the merger of public and private, ABC Confectionery was nationalized and renamed "Aimin Candy Factory", which was later merged into Shanghai GuanshengYuan. The main product is still "Mickey Mouse Milk Candy". Because Mickey Mouse will give people a sense of sublime beauty, from a market perspective, began to design new product packaging. In the end, the great white rabbit trademark is a jumping white rabbit, and the milk candy wrapped in it is white, about 3 cm long and about 1 cm in diameter, with a sticky texture and chewy texture, each wrapped in edible rice paper, and then wrapped in wrapping paper.
In that era of material scarcity, the production line of the factory produced only 800 kilograms per day, which was seriously in short supply, which also made a big white rabbit milk candy, and how many people squeezed their heads could not buy it. In the era when there was no advertisement, a sign hung on the door of the store, which read: Our store has a big white rabbit milk candy for sale, which is the most powerful call.
In 1972, during the Cold War, Nixon's advance team to visit China came to China ahead of schedule to carry out various docking work. As a result of the long cold war, it is inevitable that the relationship between the two sides will need some time to ease. Surprisingly, in this process, the great white rabbit milk candy plays an important role. At that time, the hotel room where Haig (then deputy assistant to the US president of the United States) and others of the advance team stayed was filled with some hospitality food, including the great white rabbit milk candy. It is strange to say that so many people eat, only the white rabbit milk candy is the most popular, and even near the last day, there is no sugar paper left (packed and taken away)!
Later, Chairman Mao asked the factory to work overtime overnight to make 500 kilograms of milk candy as a gift for them to bring back to China.
Since then, the great white rabbit milk candy has been soaring, winning the National Silver Award in 1979, and also began to expand overseas markets, becoming one of the only two products from Chinese mainland in overseas supermarkets at that time.
In 1985, due to lack of trademark awareness, the Mickey Mouse trademark was preemptively registered by the apprentice who came to the factory in 1983, and then was sold to disney for $40,000.
In 1993, in order to better protect the brand, Guanshengyuan set up a counterfeiting department and registered nearly 60 different "rabbit" trademarks.
In 2001, Guanshengyuan innovated from production equipment, product technology, product variety and product packaging, which changed the white rabbit milk candy from the inside out. The production equipment has been converted from semi-automation to full automation, which realizes homogeneous and closed production under pressure. In terms of product technology, the amount of granulated sugar input is reduced, and the white sugar is replaced by maltose oligosaccharide, while the proportion of fresh milk is increased. In terms of product variety, in addition to maintaining the traditional classic milk taste, a variety of new flavors have been newly developed. Product packaging has three categories: iron box packaging, carton packaging and plastic bag packaging.
In 2002, the great white rabbit milk candy production line was fully automatically transformed.
Awards:
In 2003 and 2006, "Great White Rabbit" was awarded the "Shanghai Quality Gold Award" twice.
In 2004, "Great White Rabbit" candy was rated as a national inspection-free product and a famous brand in China.
In 2007, the "Great White Rabbit" milk candy was registered and certified by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
In 2009, "Great White Rabbit" candy won the gold medal of "Brand Food Expo".
2010 Great White Rabbit Candy has been rated as a famous brand in Shanghai for thirteen consecutive years.
In 2011, the registered trademark "Great White Rabbit" was awarded the title of "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China.
Product Series:
Tips:
There are now two factories producing Great White Rabbit Milk Candy, namely: the Great White Rabbit General Factory on Huiyang Road in Fengxian Spark Development Zone and the Tianshan Great White Rabbit Branch on Zhulin Road in Jinshan District, Shanghai. Next to the production date if it is M, it is the sugar made by the branch (soft), if it is ASF, it is the sugar made by the main factory (hard)