The animated film "Brother Octopus" has been very popular since its release in the summer World Cup schedule in July. The producer cooperated with a number of new media innovations, and was broken by an octopus that did not abide by the rules under the routine of new media broadcasting two months after the release of new films in theaters. The animated film "Brother Octopus" was released in traditional theaters just one week after it began to be released in new media. Viewers can already see the new film on their computers and mobile phones.
Just when "Brother Octopus" was still being released in theaters in first-, second- and third-tier cities across the country, the filmmakers suddenly announced that the new media theater line and the traditional theater line would simultaneously release "Brother Octopus" within a week.
The purpose of the film is to allow the majority of netizens to feel the rare experience of the coincidence of the virtual world and the real world before the World Cup final, enjoy the qualification of watching new films without entering the cinema, and see the heroic style predicted by Paul II in the film in the fierce atmosphere before the World Cup final, increasing the sense of entertainment and interaction.
The filmmaker believes that the broadcast period of the new media theater line should lean forward, which is a trend. Only in this way can movies become more popular, especially among netizens. Otherwise, if you keep going according to the "convention", that is, "new media" broadcasting "old films".
The new measures of the "Brother Octopus" filmmakers have been strongly opposed by some theaters, believing that this move will affect the income of traditional theaters. This octopus will disrupt the film market.
The new media network theater line welcomed this initiative, and they have long wanted to get the right to broadcast the new film in advance. Unexpectedly, this octopus, which did not play cards according to common sense, became the first character to eat crabs. Several more sensitive video bigwigs in China have long been "secretly colluding" with the film side to plot the early broadcast plan. LeTV and PPTV have preemptively signed a contract with the filmmaker, obtained the authorization, and began broadcasting today. Tencent Video, China Mobile Mobile Animation Base and China Unicom have also been authorized and will be broadcast in the near future.