When it comes to the "taste" of tea, it not only has the authentic taste of tea, but also contains the "understanding of years" and "life aftertaste" given by tea.
In such an extraordinary year as 2020, in addition to giving us six major types of tea and hundreds of different varieties of taste buds, Chinese tea also allows Chinese tea people to deeply appreciate the "tenacious taste" of "crossing the waves" and "the taste of sweetness after the wind and frost". Whether it is a tea farmer tea enterprise, or an expert academician, whether it is promoted by the government or an exhibition organization, after a taste of taste, we will give them a big "like"!
1 Corporate donations, responsible for promising
At the beginning of 2020, the new crown pneumonia epidemic suddenly came, and many tea companies, tea institutions, and individuals spontaneously donated money and materials. Tea enterprises bravely shoulder social responsibility, and leading tea enterprises such as Beijing Small Pot Tea and Sichuan Zhuyeqing take the lead in donating money and materials to set an example for the industry. Villagers of Laobanzhang in Menghai, Yunnan, and camellia farmers in Wuyi, Fujian have also donated generously. Heilongjiang Dafa Flower, Bird, Fish and Tea Capital, and Zhengzhou Guoxiang Tea City have reduced the rent of merchants and issued the slogan of "no refund of rent and no collection of rent during the epidemic".
2 Join hands with tea farmers to resume work and production
During the spring tea season under the epidemic situation, the leading tea enterprises in the tea area bravely assumed social responsibility, took multiple measures at the same time, resumed production in an orderly manner, maximized the protection of tea farmers' income, and carried out business and sales. On February 11, Sichuan Zhuyeqing made a public commitment to tea farmers: "Spring tea acquisition does not reduce the price!" No arrears! Subsequently, many tea companies such as Bama Tea Industry, Mengku Rongshi, and Zhejiang Minghuang responded.
3 Resume business and resume the market, and forge ahead against the trend
Under the epidemic situation, the number of merchants in Huaxiangyuan has increased against the trend. In September, Fujian customer representatives opened a number of stores in Xiamen, Fuzhou, Quanzhou and Zhangzhou at the same time.
Since February, Baisha Creek has launched the "Same Boat Plan" and has invested 13 million yuan to focus on supporting terminal outlets nationwide. Relieve pressure and promote market consumption.
In 2020, Zhenghao Tea grasped the three dimensions of production, warehousing and trading, built an industrial value chain with core competitiveness, and completed the annual sales task in August, with sales increasing by 200% year-on-year.
4 Tenacious recovery, new products are emerging
In 2020, in addition to working with Meitan, Zhenghe, Wufeng and Enshi to develop the "Poverty Alleviation Public Welfare Tea", Xiaocang Tea also launched a series of color cans that positioned the first entry-level boutique tea for young people.
On October 31, the newly planned "Shangnan Luming" public brand of "Shangnan Luming" in Shangnan County, Shangluo City, Shaanxi Province was officially released in Xi'an.
At the 12th Beijing Tea Expo, Shaanxi Ziyang Huangu Manor Selenium-rich Tea Industry released the "Shalin Holiday" brand "Flavor Tea", which attracted market attention.
5 Academician awards, old and strong
On January 10, the research project "Creation and Application of Pesticide Residue and Pollutant Control Technology System in Tea" led by Chen Zongmao, an academician of the Chinese Academy of Engineering and a researcher at the Tea Research Institute of the Chinese Academy of Agricultural Sciences, won the second prize of the National Science and Technology Progress Award.
This is the first crop prenatal pesticide selection system in China, which solves the problem of safe selection of pesticides in tea gardens and reduces the risk of exposure to highly toxic pesticides for tea drinkers.
6 Passing on the torch, the future life is terrible
On May 30th, the Second National Innovation Scramble Award Commendation and Reward Conference was held in Beijing. Liu Zhonghua, academician of the Chinese Academy of Engineering and professor of Hunan Agricultural University, and Wang Yuefei, professor of Zhejiang University, were awarded the "Second National Innovation Scramble Award".
The winners of the National Innovation Scramble Award are outstanding representatives of the vast number of scientific and technological workers and innovation teams in China, and are the vanguard and leader who have made outstanding contributions to building a world scientific and technological power.
7 The industry rebounded, and the exhibition came first
In the first half of the year, tea activities in various places withered away; in the second half of the year, there was a strong rebound.
On July 2, the first tea expo in the whole industry in 2020, the "Ninth China (Sichuan) International Tea Industry Expo", opened, the exhibition area increased by 10,000 square meters over last year, and the number of exhibitors increased by more than 200.
On August 28, the 13th Anhui International Tea Industry Expo 2020 opened, and the number of participating enterprises increased significantly. There are more than 1,000 tea industry-related enterprises participating in the exhibition, an increase of 317% over the previous session.
On November 25th, the "Innovative Chinese Tea 2020 Annual Forum" was held in Guangzhou, with more than 1,000 people participating in the event, double the number of the previous session. Online live broadcasting has also received great attention from inside and outside the industry, with 38,000 people watching online.