Since the debut of Supergirl in 2006, Shang Wenjie's career can be described as "flat and green".
Five years after his debut, he has published songs and books, won big and small music awards, and became the first Chinese mainland singer invited to appear at Paris Fashion Week, and then held a solo concert in Paris, France.
Ten years after her debut, she became an ambassador for Sino-French cultural exchanges, sang for the King of Belgium, scored music for Canadian films, and returned to the stage of the draft as a judge, and the musical talent Hua Chenyu, who was excavated by her hand, became one of the most popular mainland singers at present.
This year is the 15th year of Shang Wenjie's debut, and if there are no accidents, her career should have taken to a new level again.
Because as early as 2014, she had already seen the fact that the Chinese music scene was declining, so she co-founded Black Gold Entertainment with her agent Nie Xinyuan, and in recent years, she has continuously signed some potential artists.
Such as the young Kazakh male singer Dimahi who shined in "Singer" in 17 years;
Zeng Shunxi, who played Zhang Wujie in the 18-year version of "Yitian Slaughtering Dragon";
And Hou Minghao, who played the teenager Tang Chuan in "The Dedication of Suspect X".
It is not difficult to find that black gold entertainment is not limited to a single music creation, its artists are handsome "small fresh meat", some also have a certain performance foundation, obviously aimed at the huge market development potential of the film and television market.
From a young singer to a cultural exchange representative to an entertainment company owner, Shang Wenjie has taken every step right, worthy of being a talented woman graduated from Fudan University, and her business vision is very accurate.
However, she may never have expected that when her third "five-year plan" was about to be completed, a long-simmering trouble suddenly caught her off guard, and 15 years of painstaking management were almost ruined and became people's laughing stock.
This fatal "trouble" is Nie Xinyuan, the agent with whom he co-founded Black Gold Entertainment and cooperated for more than ten years.
Nie Xinyuan was the director of Huayi Brothers Music Company in his early years, and before he met Shang Wenjie, he was already a well-known circle person.
After becoming Shang Wenjie's agent, Nie Xinyuan and Shang Wenjie went through a very beautiful career upswing period together, and strongly proposed that Shang Wenjie set up a brokerage company with herself, with Shang Wenjie as the façade and her own behind-the-scenes escort.
As a result, Black Gold Entertainment came into being, and Nie Xinyuan also became a gold medal broker on an equal footing with "big guys" such as Du Hua and Huo Wenxi.
Nie Xinyuan said in interviews many times that he is using the thinking of "creating Internet products to create stars!" ”
He mentioned more than once that Black Gold has a complete set of unique artist development systems suitable for the mainland market.
Through scientific methods, we can create the most suitable new stars for the development needs of the mainland entertainment industry.
I have to say that this set of first-class theoretical statements can indeed convince many investors who know nothing about the entertainment industry, and in a way, Nie Xinyuan has indeed thoroughly explored the "selling points of Internet products".
But just like most "Internet products" that only have a theoretical basis and no landing practice, Nie Xinyuan's star-making system obviously does not have much advantage over other entertainment companies in actual combat.
Although Hou Minghao, Zeng Shunxi and Di Xima are all first-class good cards, they have lacked representative works out of the circle in recent years, and their popularity is declining, and Nie Xinyuan's proud black gold operation has not achieved much.
In the nova draft, the next door Wow Wow Wow and Lehua have successfully found a lot of "gold" through talent shows such as "Creation Camp" and "Green You", but the black gold entertainment that claims to be "black gold" not only did not get the new "love beans", but even the newcomers failed to keep a few.
The so-called "mainly responsible for the selection and training of newcomer actors and idol trainees" of the black gold project and the black gold point star are completely thunderous and rainy.
In the "four magic weapons" that Nie Xinyuan boasted about to the outside world, only Shang Wenjie's black gold music as a façade has the results of getting his hands on it, and I would like to ask if you, as an investor, are you still willing to listen to Nie Xinyuan's set of "Internet thinking stars" statement?
It is clear that investors are not stupid, and in 2019, they voted with their feet to get Nie Xinyuan off the position of chairman.
At present, all information about Nie Xinyuan has been removed from the official website of Black Gold Entertainment, and Nie Xinyuan's own social media has also marked "Founder of Black Gold Entertainment, Retiree".
But if nie Xinyuan's story with Shang Wenjie and Heijin Entertainment only stops here, it will not have a profound impact on Shang Wenjie's third five-year plan.
Because soon after Nie Xin left her job, Shang Wenjie announced that she had fully taken over the work of Black Gold Entertainment and personally took care of the company's related business. With Shang Wenjie's outstanding business talent, I believe that it is not impossible to find a "way out" for Black Gold Entertainment.
However, when Shang Wenjie took over the company in an all-round way, she found a serious problem: the company actually faced many financial risks, including the imminent restriction of high consumption because of the arrears of 2.34 million yuan.
Said good "you do the façade, I will escort you", the result of Shang Wenjie's façade is done well, Nie Xinyuan not only did not escort behind this scene, but also operated the company in a lot of holes, no wonder the company will delete his relevant information completely.
In fact, it is not uncommon for artists and others to "overturn" the results of partnerships, such as the hot pot restaurant opened by Meng Fei and Huang Lei, and the high-end restaurant opened by Yang Dabao, all because the "friends" were not well managed, and eventually they could not make ends meet and closed down.
Serious ones include Fan Ye and Liu Dajie, because of their weak legal awareness and lack of concern for tax issues, and finally made a big news by the "people around them", not only compensating for high fines, but also completely withdrawing from the ranks of first-line actresses with a sharp decline in reputation.
Although Shang Wenjie is a talented woman in Fudan and has a unique vision in business, she is helpless to be too busy in her daily work as an artist, and Nie Xinyuan is an old partner who has cooperated with her for more than ten years, so it is difficult to escape the fate of "overturning".
Although it is only a small amount of 2.34 million arrears, this amount is not impossible to repay for Shang Wenjie, who has been debuting for 15 years.
But behind this arrears, is there a hidden danger buried because of Nie Xinyuan's poor management?
As melon-eating masses, we know nothing for the time being.
I only hope that Shang Wenjie can get through the difficulties without any danger and stand up again to realize her next "five-year plan".
I am a wooden branch of the dangerous building, everyone is on the "Shang Wenjie is restricted to high consumption? 15 years after his debut, he has been in a smooth wind, why did he suddenly become a "lao Lai"? "What's the point? Feel free to leave your comments below.