2018-03-17 07:16 | Wenzhou characters
Wu Dawei, born in 1992, founder and CEO of the "Park Factor" brand, Chinese writer, businessman and actor, with 6.96 million Weibo followers.
Last year, Wu Dawei was listed on the 2017 Forbes Under 30 Entrepreneurial Elite List. Also on the list are Dai Wei, founder of Ofo, actor Di Lieba, Lu Han, Chairman of Derivative Group Tang Jun, Octave Sunshine CEO Liu Yifeng and so on.
He is the founder and CEO of the brand "Park Factor" and the "first good brother in China" of the popular network. Carrying multiple auras, Wu Dawei said...
Popular networks carry multiple halos
Wu Dawei grew up in a Wenshang family, because his mother's entrepreneurial experience brought him a great influence, so the 25-year-old he from an Internet celebrity, step by step into an entrepreneur, actor, writer and other multiple identities.
The halo has aroused many people's questions: an Internet celebrity, not a star, is not a traffic student, why attract so many audiences?
Wu Dawei's initial popularity on the Internet was because Weibo exposed a group of photos of him and his sister, who was 18 years apart. Brother Shuai, sister Meng, coupled with Wu Dawei's spoiled expression on his sister in the photo, the aura of "China's first best brother" fell on Wu Dawei's head.
For the identity of Internet celebrities, Wu Dawei is not exclusive. He believes that only when a person first loves his family and loves his life can he be qualified to say that he loves his career.
Ranked among the Forbes entrepreneurial elite
In the Forbes Under 30 entrepreneurial elite list released in July last year, we found a familiar Internet celebrity name in the retail and e-commerce sectors - Wu Dawei.
Wu Dawei once said at an awards ceremony on Sina: "This is a particularly good time, the Internet has given many people a life-changing chip." Any grassroots has the potential to become someone else's attention overnight. ”
CEO of The Park Factor
About four or five years ago, Wu Dawei founded a self-created skincare brand, Park Factor. From the very beginning of the establishment of the brand, it has the concept of introducing global raw materials.
In just a few years, Park Factor started from 0, and in 2014 and 2015, it won the first place in Taobao Double Eleven Beauty C Store for two consecutive years, repeatedly breaking sales records; in 2016, Park Factor's annual sales exceeded 100 million. In 2017, Park Factor joined hands with Japanese Shiseido engineer Tokuedo to create a new product line.
The birth of the Park factor actually realized another careful wish of Wu Dawei, so that everyone knows that domestic products can also use the world's best technology and raw material skin care products, not only to have functionality, but also to have artistic viewing value, as long as the heart to make products, the product has its own communication power.
In March last year, the first offline spa shop of Park Factor opened in Zhujiang New Town, Guangzhou. This time, Wu Dawei extended the online products to the offline experience.
Influencer writer with 6.96 million followers
In addition to his identity as the head of the skincare brand, Wu Dawei has published two literary works. The first book, "This World, You Can't Do Without You", was reported by CCTV News, sold 300,000 copies in the first month, and the data was high in the case of the declining publishing industry.
In addition to the essays, the book also adds some soft science fiction themes, so that people can see his strange and interesting side.
At the beginning of 2016, Park Er Factor invested in the youth idol drama "Graduation Season", and Wu Dawei directly starred in one of the roles, playing the identity of a young entrepreneur, which is actually the same as him in reality.
From opening a second-hand clothing store to becoming a CEO with nearly 7 million fans, he has always adhered to a policy, that is, he hopes to bring the image to the public is positive, and hopes that the guidance to fans is positive.
Dazzling labels lay the way for life
With the popularity index and business value soaring, Wu Dawei has gained fame on social platforms such as Weibo.
Last year, at the 2017 Super Reds Festival Awards Ceremony hosted by Weibo, Wu Dawei, together with papi sauce, Wenzhou net red Sydney and others, won the highest honor award of the Super Reds Festival - the 2017 "China Reds Value List Most Commercially Valuable Reds TOP10" award, and received the award on the same stage.
He flashed too many dazzling labels, "post-90s", "Weibo celebrity", "entrepreneur", "writer", "actor"... At a young age, he has a multi-habitat identity and cross-border development, all of which are impressive.
These titles are like solid cornerstones to pave his diversified life, allowing him to nurture and realize one dream after another on the road of life, and become a big winner in life.
Positive energy internet celebrities Do everything yourself
In Wu Dawei's team, every member, he must personally bring. He believes that new media is a very sensitive work, a lot of materials come out, must react immediately, and in different platforms, the use of different resources to do the dissemination of events, so the need for everyone's cooperation is very high.
"Of course, everyone is tired of connecting, but because the ideas have to go through me, I still insist on revising each plan myself." A brand that collects more than 100 million yuan a year, the CEO that everyone may think of is already talking about financing and listing. But Wu Dawei still wants to slow down in his eyes, things can always be better, which is also his attitude towards his own brand and products.
Perhaps the use of "businessman" to describe Wu Dawei is not appropriate enough, Wu Dawei is now growing rapidly on Weibo at a speed that far surpasses the same type of Internet celebrity, and he personally seems to be a hot brand.
Wu Dawei may face fans with more identities in the future, but no matter how his identity changes, it is a way for him to interact and communicate with fans.
Wu Dawei and his fans are still so young, their past and present are just the beginning, and their future will surely be more exciting.
(The original title was "Wenzhou's "most popular" rich second generation, 24 years old worth more than 100 million, boarded Forbes.") Trainee Editor Shao Chenchan)