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The idle film project "Half a Father" was officially announced

author:Gossip about film and television

The concept poster of the full hand-drawn version of "Half a Father" fully hand-drawn movie, which was planned and drawn by a number of domestic illustrators for 720 hours, was officially exposed today!

More than 100 media platforms such as international news networks, cover news, and people's network hundreds of people's networks simultaneously issued official announcements!

This also means that our film project: the modern family light comedy cinema film "Half a Father" has been officially launched, and is expected to start filming in Wuhan, Hubei Province at the end of August 2021.

The idle film project "Half a Father" was officially announced

Innovative comedy gathers warmth

Dream music father-daughter relationship

Half a Dad tells the story of an incompetent father who takes the place of his seriously ill daughter in a music competition.

The relationship between the incompetent father Tao Pao and the rebellious daughter Tao Widower has always been like water and fire, but they still care about each other in their hearts. The daughter embarked on the road of music in order to realize her father's dream, and the father also touched the music again in order to wake up her daughter, picked up the past, and finally defeated the shadow in her heart in the process of participating in the music competition.

Father and daughter have contradictions, but the contradiction arises precisely because father and daughter are actually thinking about each other and have a deep love for each other. This pair of "father and daughter" who are not related by blood shows us ordinary and great affection.

The discussion of family affection in "Half a Father" provides a cognitive orientation of correct values for the society, and also provides a good value orientation and educational significance for contemporary families and parent-child relationships.

In addition to the father-daughter relationship, the other members of the Taugh Widower Band also faced various difficulties and gradually reconciled with themselves and others in the process of practicing and competing together, solving the problems that had plagued them for many years. The film is permeated with reflections on family, friendship and love, and arouses people's deep thoughts in laughter.

Comedy films with the theme of family affection have obvious advantages

Director Zhang Yimou once said in an interview that the current computer special effects have become omnipotent, but this trend may return to the basics in the end, and those films that focus on personal emotional experience may stand out.

At the beginning of the year, the high box office of the movie "Hello Li Huanying" attracted attention, in this year's seven Spring Festival blockbusters, in addition to "Bear Haunting Wild Continent", the production cost of "Hello, Li Huanying" should be the lowest, and the remaining 5 movies, in terms of stars and special effects, far exceeded "Hello, Li Huanying", but it is such a comedy film about family affection that has successfully resonated with the national audience.

This also shows that good films are not only about dazzling and gorgeous special effects and top lineups, but also the comedy and family affection that can move people may become the next dark horse.

The gold medal production team has joined forces

Create high-quality comedy films

The creators and production staff of "Half a Dad" are elite teams from the film and television industry.

The film is directed by Qi Hong, a well-known domestic director who enjoys the title of "China's 100 Most Influential Advertising Directors" and is currently a professor at the Beijing Film Academy.

Sun Qiang, a veteran filmmaker in the industry who has participated in a number of popular film and television dramas, serves as the chief producer, and his representative works include the Sino-Korean co-production drama "Emerald Lover", Hunan Satellite TV's "Martial God Zhao Zilong", "The Legend of the New Archery Hero", the action movie "Chopping Wind Knife" and the national comic IP adaptation of the film of the same name "Nine Songs of Heavenly Journey" and many other film and television collections.

Gu Yang, a cutting-edge director who graduated from the Beijing Film Academy and received a master's degree, served as the director and screenwriter of the film, and his representative works include the theatrical films "The Woman in the Picture Frame", "Time Lover", "Kuaishou Huangcha", "Hard Bones of the Jedi Return" and so on.

Young producers Yan Guosong and Leng Haiming served as the film's producers, and participated in many popular film and television dramas such as the movie "Chopping Wind Knife", the central 8 sets of TV series "The Sunshine That Can't Be Hidden", and the costume drama "Three Lives and Three Worlds and Ten Miles of Peach Blossoms" idol drama "A Little Smile is Falling City".

The film is composed by our company: Wuhan Leisure Film and Television Culture Co., Ltd.;

Partners: Yongkang Keliwei Film and Television Culture Co., Ltd., Shanghai Yiqifa Film and Television Media Co., Ltd., Beijing Huahan Brothers Culture Media Co., Ltd., Guangdong May Core Garden Film and Television Culture Media Co., Ltd., Sichuan Chenwaicheng Film and Television Culture Co., Ltd., Hejing Film (Beijing) Co., Ltd., and Shanghai Yihan Investment Holding Co., Ltd.

And exclusively filmed and produced by the new film and television label Journey Film Company, it is committed to creating a benchmark film of the same type of film "Hello! Li Huanying", "The Great Dad" and other phenomenal word-of-mouth film works.

The film is produced by outstanding entrepreneurs who have made outstanding contributions and influence in all walks of life: Yu Yaowei (chairman of Idle Pictures), Xie Linfeng (Datuk Malaysia), Yang Yi, Liu Ziqian, Luo Yuanxin, Wang Yizhe, Zhu Liang, Xie Xiaoying, Jiang Manman, Ren Quan, etc., to escort the overall business operation of the film.

At present, the film has entered the intensive preparatory stage, and it is planned to officially start shooting in Wuhan, Hubei Province at the end of August.

"Half a Dad" is expected to meet everyone in the cinema on Father's Day in the summer of 2022.

Affection is sometimes nothing more than "love you in the heart is difficult to open", please leave the warmest words and actions to the loved one.

If there are filmmakers who have investment intentions and interests in this movie, you can add friends by pressing the QR code below for more information!