Technology, fashion is not left behind, good shopping, easy to buy as many

Yesterday, the 2021 Ningbo Fashion Festival and the 25th Ningbo International Clothing Festival kicked off. In Hall 6 of Ningbo International Convention and Exhibition Center, a costume show called "Yichuan Yunyue" in Liangshan, Sichuan, surprised the audience. Photo by reporter Tang Yan

Yesterday, the 2021 Ningbo Fashion Festival and the 25th Ningbo International Clothing Festival (hereinafter referred to as the "Fashion Festival") officially kicked off. The offline professional exhibition of this fashion festival was held in Halls 1-4 and 6 of Ningbo International Convention and Exhibition Center, and a direct sales exhibition was set up in Hall 8, bringing a wave of fashion boom and new products.

More stylish, more cutting-edge

In the fashion power exhibition area of Hall 1, the reporter saw a heating vest from Tough and Technology that adopts carbon nanotube composite film heating technology. Touching the fabric with your hand, the warmth of 50 ° C ripples in your hands, which is particularly intimate in such wet and cold weather.

Chen Bin, the company's marketing director, told reporters that this technology only needs a matchbox-sized charging treasure to meet the heating needs of a piece of clothing. The fabric can be machine washed for everyday wear and home textiles. "At present, a famous home textile brand has purchased our products and made them into quantitative production of heating blankets. In the near future, it will be invested in more clothing fields and bring changes to the ready-to-wear field. ”

Also in Hall 1, a bear doll with a variety of colors and lively shapes attracted the attention of many people, especially female exhibitors. This little guy named "Interstellar Bear" is a new product created by "Boyang Life" and a company in Guangzhou.

"In the past, the public's understanding of home textiles was more traditional and dignified, and we hope to make more home fashion models loved by young people and let home textiles exude vitality." Therefore, the brand uses elements such as color and shape to emphasize vitality in positioning. Ms. Wu, general manager of Boyang Life, told reporters that on the basis of adhering to quality, playing with innovation is also a manifestation of the vitality of a brand.

In recent years, the national tide has become an IP that has swept the country and even the world. In the original exhibition area of the second hall, Hongchuan Clothing from Yuyao is a clothing brand dedicated to scene-based ready-to-wear customization. As soon as the national style and beautiful clothes they brought were unveiled, they attracted many praises. In addition to the flexible use of Chinese elements, some styles have also added contrasting, casual and loose styles, so that the audience group is more extensive.

"The popularity of the national tide has indeed made more audiences pay attention to us, but of course, we also need to constantly create our own identifiers to make the brand lasting, and it is also a way to make the national tide wind better continue." The relevant person in charge of the enterprise, Han Guyi, said.

National characteristics and inheritance topics

This year's fashion festival also specially opened a Liangshan theme exhibition hall, and the handicrafts with strong national characteristics and exquisite embroidery skills conquered the exhibitors. In the exhibition hall, the Yi grandmother Asi Wuzhi Mo is burying her head in the flying needle, and the black cloth slowly shows a colorful color in her hand.

"It's really beautiful, and I feel that this needle and needle embroidery is not only a trick, but also the cultural soul of the Yi people." A citizen exclaimed.

The reporter learned that in addition to various displays at the scene, the visiting citizens can also experience the national customs by trying on national costumes, taking photos and punching cards, and experiencing the charm of the ancient and energetic Yi costume culture at close range.

As a university closely related to the garment industry, Zhejiang Textile and Garment Vocational and Technical College in Hall 6 has some momentum of welcoming guests at home. Dozens of old-fashioned sewing machines in front of the booth formed a spectacular battle, which made young people curious and also made middle-aged and elderly exhibitors sigh. In the eyes of Yu Hong, vice president of the Sino-British Fashion Design Institute of Zhejiang Textile Institute, they are more of a symbol of "inheritance".

"Sewing machines represent the essence of the apparel industry, and of course we are more focused on the future. The theme we brought this year is related to the future - the digital future factory is the inevitable nirvana of the garment textile industry in the future, and we have begun to take a solid step; the discussion on the environmental protection of fabrics is also a microcosm of the sustainable development of the garment industry in the future. Yu Hong said that the future clothing industry will carry more human-related issues, which is also a topic that needs to be "inherited" in the industry.

Direct sales exhibition can "sweep goods"

How can you go to a clothing festival without "buying, buying and buying"? In Hall 8, a number of well-known brands and clothing companies have brought many cost-effective products in clothing and home textile categories. The reporter saw that many goods have attractive discounts of 10% and 20% off. Among the costumes, there are not only spring and summer clothes in seasons, but also winter clothes that are very seasonal, and many citizens directly wear them happily after buying them.

It is understood that this year's fashion festival lasts for 4 days, and the professional exhibition held in Halls 1-4 and Hall 6 can be registered by scanning the code to enter without purchasing tickets. Consumers who want to go to the Hall 8 direct sales exhibition to "sweep the goods" can buy tickets at a preferential price of 10 yuan by paying attention to the public account of the fashion festival. To enter the exhibition hall, you need to show your health code and itinerary code. Reporter Li Li