Cover news reporter Yi Yili
On September 28th, under the guidance of Chengdu Municipal Bureau of Commerce, Chengdu Jiaozi Park Financial Business District Development Service Bureau, Chengdu New Consumer Industry Ecosystem Alliance, Shenzhen Fashion Creative Industry Alliance, Fashion Shenzhen Exhibition Organizing Committee, Chengdu Retailers Association sponsored by the 2021 Shenzhen New Consumption New Fashion Investment Salon, was held in Chengdu Jiaozi Park Financial Business District Science and Technology Finance Building.
Representatives of Shenzhen fashion and fashion design brand enterprises such as Ying'er, Crosy Chlosio, Sanmiao, Lauder International, representatives of fashion exhibition organizers such as The Fashion Shenzhen Exhibition, the Greater Bay Area Fashion Industry Summit, THE RUN WAY Fashion Week, NEST SHOWROOM, Fashion Shenzhen Award, representatives of international consulting institutions and business associations, as well as the heads of new consumer industry authorities, platform companies and key projects in Chengdu Jiaozi Park Financial Business District gathered together to discuss cooperation opportunities and build cooperation channels. Promote the cooperation and innovation of new consumption and new fashion industry in Shenzhen.
Take the fashion industry as the entry point
Shen Rong talked about new opportunities for cooperation
The fashion industry is an important part of the new consumption composition and a comprehensive expression of urban economic development. Chengdu is the capital of fashion, proposing to cultivate a trillion-level consumer market by 2022, to build an international consumption center city with global influence and attractiveness by 2035, and to enter the advanced ranks of international consumption center cities by 2050, attracting global fashion industry resources to accelerate the gathering of Chengdu. Among them, as the new center of the city, Chengdu Jiaozi Park Financial Business District Yongzhan Era C position, innovation leads the fashion, focusing on new consumption, new fashion industries, and actively creating a new "top stream" IP in the city.
The beautiful prospects are exciting, how can the two sides move forward pragmatically and work together to build a new landmark of fashion consumption?
The relevant person in charge of the Development Service Bureau of Chengdu Jiaozi Park Financial and Business District introduced the district planning of the district. Jiaozi Park Financial Business District is a municipal industrial functional area jointly built by Chengdu High-tech Zone and Jinjiang District, with a planned area of 9.3 square kilometers. The functional area is dominated by finance and fashion consumption, has gathered more than 2,200 financial and supporting institutions, more than 100,000 financial employees, brought together Chengdu SKP, global center and Yintai in99 and other 8 large-scale commercial complexes, landmark buildings, consumption scenes continue to appear, high-end hotels gathered, business facilities are complete. According to the plan, the Jiaozi Park business district will focus on building three major commercial agglomeration areas, and strive to basically form the second metropolitan and municipal business district in Chengdu by 2025, and build the core business circle of the international consumption center city by 2035.
Wang Shanshan, general manager of the Shenzhen Fashion Exhibition Organizing Committee and Huanyu Fashion Exhibition (Shenzhen) Co., Ltd. from the Shenzhen Fashion Creative Industry Alliance, shared the opportunities for cooperation and co-construction of the Shenzhen Fashion Industry Chain. The development level of Shenzhen's fashion industry has always been at the forefront of the country, with the annual sales of more than 2,500 head brands accounting for 10% of the country, and the market share of first-line shopping malls in large and medium-sized cities in the country exceeds 60%. By 2025, Shenzhen will cultivate and form a fashion industry cluster with an added value of more than 600 billion yuan, becoming an important emerging fashion industry highland in the world. Chengdu has a large number of new consumers, which has the advantage of taking the fashion industry as the entry point to reshape the local consumer market, thereby leading the consumption upgrade and helping to build a new pattern of dual-cycle development. In Wang Shanshan's view, the Chengdu government has given shenzhen fashion enterprises policy support to expand the southwest market, providing a solid guarantee for the strong alliance between the two sides.
On-site promotion of key projects in Jiaozi Business Circle
Actively introduce Shenzhen fashion brands to build new consumption scenarios
At the investment salon site, the atmosphere was warm, and representatives of fashion and fashion design brand enterprises and fashion exhibition organizers from Shenzhen expressed their strong willingness to invest in the Jiaozi Park business district. They will bring the best quality fashion industry resources to the Jiaozi Park business district, so that the fashion and exquisite lifestyle can grow here.
According to the plan, the Jiaozi Park business district will be built according to the "3+4+2" structure - "3" is the three major commercial agglomeration areas such as the west of the financial city, the east of the financial city and the SKP area. "4" refers to 4 centralized commercial pedestrian streets, including Jiaozi Financial Block, Damufang Commercial Pedestrian Street, Binjiang Commercial District and Chengdu Neighborhood. "2" refers to two "small and beautiful leisure commercial blocks", of which Jiaozi 2nd Road Commercial Street is positioned as a characteristic block for financial consumption, and forte Financial Island Waterfront Block focuses on scientific and technological interactive experience.
Representatives of key projects in Jiaozi Park Business Circle made on-site promotion, and representatives of Shenzhen's leading fashion brands shared their roadshows. Subsequently, the two sides conducted in-depth docking negotiations, so that the fashion temperament from Shenzhen was further embedded in the commercial carrier of the Jiaozi Park business circle, building a new fashion perception and consumption scene, reconstructing the relationship between "people, fields and goods", and creating a world-class business circle that led the trend of the times.
In addition to the wonderful docking activities, the guests also conducted a field visit to the Business Circle of Jiaozi Park to further promote the implementation of the cooperation and innovation of the new consumption and new fashion industries in Shenzhen, and the complementarity of supply and demand.
In recent years, Jiaozi Park Financial Business District has always insisted on creating new scenes, cultivating new consumption, and continuing to carry out high-quality project attraction. The successful convening of the 2021 Shenrong New Consumption New Fashion Investment Salon has laid a solid foundation for the introduction of high-end cutting-edge fashion brands and projects in Jiaozi Park Business District. In the next step, shenrong and the two sides will work together to introduce a number of head designer teams, first store brands, industrial chain supporting, marketing agencies, exhibition brands and other fashion industry resources to the Jiaozi Park business circle, promote the landing of high-quality fashion brands and project investment in Shenzhen, cluster development, and jointly build new consumption and new fashion industry cooperation channels, and the fashion index of the Jiaozi Park business district towards the world-class business circle will be upgraded again!
<b>[If you have a news thread, please report to us, once adopted, there is a fee reward.] WeChat attention: ihxdsb, QQ: 3386405712].</b>