Source: Qilu Evening News
"Late at night when I came home and met the Man in Black following,
What methods will you use to get rid of it? ”
Recently, the cotton era released a reverse advertisement, a woman came home late at night to meet the man in black tailing, the woman was in a hurry, using the cotton era wipes to remove makeup, after removing makeup, it became ugly and successfully protected herself.
In the video ad, a beautiful young woman is followed by a man, who then takes out a cotton-era wipe to remove her makeup and turns into a male face to scare off the stalker. The video also features the stalker seeing the vomiting sound of the woman's makeup removal after she has removed her makeup, as well as the subtitle "Vomit..."
The video was posted on a video website with a tag that included "Plot reversal, late-night home and tailgated by a man in black, what method will you use to get rid of it?" "Anti-Tracking", "Anti-Tracking", etc.
For this "reversal" advertisement, the topic "Cotton Era" quickly appeared on the Weibo hot search list. Many netizens believe that the advertisement is suspected of insulting women, suggesting that girls have a large gap before and after makeup, plain face, "not only ugly women, but also beautify tracking" and so on.
On January 8, the All-China Women's Federation organ "China Women's Daily" commented on the matter, saying, "Such a serious and vicious incident concerning women's safety has been lightly used by businesses to beautify the perpetrators and vilify the victims, full of prejudice, malice and ignorance." Women are consumers, not consumer goods, and it is inevitable that 'creative' advertisements that insult women will be criticized by public opinion. The offended majority of female consumers will vote with their feet and will not pay for insulting 'ideas'. ”
In this regard, Cotton Times once responded on its Weibo, "The video is an advertising idea, only as a cleaning function to highlight the product, I am very sorry to bring you discomfort, and this video has been removed from the shelves." We respect and care for every woman, and we are committed to developing easy-to-use and convenient feminine products, hoping to create a women-friendly environment, and we are once again deeply sorry for your troubles. ”
At 16:21 on January 8, Cotton Times published an apology letter on its official Weibo, "We apologize for the discomfort caused by the content of the video and remove the video from the shelves at the first time." ”
Cotton Times said that it has immediately set up a rectification team to carry out strict accountability for the problems that have occurred, while improving the content production and review mechanism to prevent similar incidents from happening again. "We respect and care for every woman."
According to the information of Tianyancha, Shenzhen Cotton Times Technology Co., Ltd. is referred to as Cotton Times, and the English name is PurCotton. Founded in 2009 with a registered capital of 130 million yuan, the company is one of the wholly-owned subsidiaries of Prudential Medical Group.