Street restaurants are closed in large numbers, and many small bosses rely on loans to survive, and the reasons behind them are helpless
Chatting with a few catering friends today, many restaurant owners complained that money is too difficult to earn now, everyone has no money, the business of the store has plummeted, and the customer's willingness to spend is declining.
Walking on the street in Longgang District, Shenzhen, the original lively and noisy street, now a large number of restaurants on the street have closed their doors, and nearly 30% of the shops on one street have closed doors, and the door is posted with the information of "Wangpu Recruitment".
According to a survey data, in the first half of 2021, nearly 200,000 restaurants in beijing, Shanghai, Guangzhou, and Shenzhen were cancelled, and while a large number of restaurants were closed, many small restaurant owners relied on loans to maintain their lives.
Restaurants that do gourmet snacks are obviously just needed, why are they now facing a decline in business, and a large number of restaurants are closing down, there are 3 major reasons behind this, which are very realistic and helpless.
<h1 class="pgc-h-arrow-right" data-track="7" >, the crazy impact of e-commerce</h1>
Many people may think like this: Obviously, they open restaurants, what is the relationship with e-commerce? Not a competitor.
But in fact, the relationship behind it is very large, due to the vigorous development of e-commerce, so that consumers have developed the habit of online shopping, compared to physical stores, Internet e-commerce products are more affordable, returns are more convenient, the variety of goods is more abundant, and they can enjoy the pleasure of shopping without leaving home, so that young people can't stop.
Young people like to shop on the Internet, do not like to go out shopping, the original lively and noisy street, now become deserted, once the pedestrian street is crowded, and now there are few pedestrians at a glance.
There are fewer and fewer customers on the street, fewer and fewer customers go to the restaurant to eat, and finally the business of the restaurant is getting worse and worse, the profit is getting less and less, in order to support the operation of the store, many bosses have begun to borrow money to maintain the store operation.
<h1 class="pgc-h-arrow-right" data-track="14" > two, the impact of Internet takeaway</h1>
Although the people take food as the sky, the food market is very large, but the physical catering shops have still been severely impacted by the Internet takeaway. With the popularity of mobile Internet, ordering takeout on mobile phones has become a new way for many young people to consume.
According to the data of the Takeaway Association, the total order volume of takeaway in 2020 was 17.12 billion, an increase of 7.5% year-on-year, the total transaction scale of the takeaway market was 835.2 billion yuan, and the total number of takeaway users exceeded 510 million.
With the rapid development of Internet takeaway, it has attracted more and more pure takeaway merchants to join, these pure takeaway merchants have no physical stores, no dine-in, do not need to pay high rents, do not need a lot of labor, and use cheap cooking packages as ingredients to obtain profits.
The prices of these pure takeaway business dishes are more affordable and the production cost is lower, attracting many young people to buy, and the corresponding is the decline in the business of a large number of restaurants on the street, and young people would rather order takeaway than go to offline restaurants to eat.
Fewer and fewer customers are entering the store, the business of the restaurant is getting worse and worse, and in order to maintain the operation, many restaurant owners have begun to borrow money to get by.
<h1 class="pgc-h-arrow-right" data-track="20" > third, the impact of epidemic consumption</h1>
After the outbreak of the epidemic in 2020, there are fewer and fewer customers shopping, more and more consumers order takeaways, and many restaurant owners finally can't support it and choose to close their doors.
After the epidemic, people are shy, everyone has reduced unnecessary living expenses, fewer and fewer customers are willing to go to offline restaurants to consume, and many people who could not cook before have become chefs after the epidemic, and everyone would rather buy vegetables to cook at home than go to restaurants to eat.
Coupled with the fact that the rent of physical stores is becoming more and more expensive, labor costs, and the cost of ingredients are rising, many small owners of restaurants not only do not make money in a month, but also have to paste a large amount of money.
Restaurant owners have finally woken up to the fact that instead of losing money like this, it is easier to find a job.
As a result, more and more small restaurant owners have chosen to close their doors and embarked on the long road of working and repaying loans.
What do you think about that?
Give people roses, hand has residual fragrance, praise point push forward good luck, may you have unexpected luck and sudden joy.
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