As people's income levels continue to rise, so does the demand for casual snacks. According to statistics, the total sales of leisure snacks in China in 2017 have exceeded 600 billion. In terms of segmentation, in addition to candy still firmly occupying the top spot with a market share of nearly 25%, in recent years, the pastry snacks and nut snacks that have frequently produced "net red snacks" have performed eye-catchingly, occupying the position of two or three places in the market share. Especially pastry snacks, with creativity, variety of colors, taste, good taste, in recent years, the annual "net red snacks" are basically covered by it, from the early years of "cheese cake" to today's "dirty bags", "pulling silk cake", all of which have aroused the popularity of the whole people. The nut snacks that followed closely in market share, also contributed to the "net red" "daily nut" series of products because of their natural advantages of health and deliciousness, which greatly changed people's nut consumption habits.
Happy Moon Magic Box
At the end of 2017, a new snack combination that combines baked pastries and nuts, "Happy Moon Magic Box", was put on the market, because of its delicate taste of baked pastries and the nutritional health of nuts, it quickly won the recognition and favor of consumers after listing, becoming a new "net red snack" at the end of 2017.
As a snack food, the consumption scenario of The Happy Moon Magic Box is becoming more and more diversified
According to reports, this "Happy Moon Magic Box" is a combination of baking products, which is exclusively developed and operated by Changsha Anfei E-commerce Co., Ltd., an emerging leisure snack operator. In the process of product research and development, based on a large number of research data, the company resolutely abandons the traditional pastry products with high oil and high sugar, starting from the creativity and health that contemporary consumers are more concerned about, and innovatively combines casual pastries with nuts. At the same time, in the selection of combined single products, according to the principle of nutritional balance and dietary balance, the nuts such as almonds, cranberries, melon seeds and other nuts, dried fruits, brown sugar and matcha tea that consumers love and have high nutritional value are matched to achieve delicious and nutritious coexistence.
Happy Moon Magic Box • Almond Cocoa Crisp
As a combination snack, each "Happy Moon Magic Box" contains brown sugar orange crisp, melon seed pie, almond cocoa crisp, full of stars, butter walnut crisp, matcha flowers, cranberry flowers, cranberry puff pastry and other items, so that consumers can spend a snack money to enjoy multiple delicious and healthy. Such a combination of ideas also enables it to meet different application scenarios and quickly open up the home and party market.
Happy Moon Magic Box Melon Seed Pie
At the same time, as an emerging leisure food operation enterprise, When Anfei Company chooses sales channels, it also adopts the strategy of "multi-point flowering, online and offline go hand in hand". While consolidating the sales of offline supermarkets, we vigorously expand social e-commerce channels, build a micro-business distribution team with Anfei Company as the core, and deliver the "Happy Moon Magic Box" to all corners of WeChat.
Happy Moon Magic Box, Hi comes from the box
Becoming a "net red snack" has made the "Happy Moon Magic Box" a preliminary success in the market, but as a leisure snack product, it must not only become a "hot model" to lead a trend, but also be able to produce its own values and values, so as to change from "net red snacks" to "national snacks". As the operator of the "Happy Moon Magic Box", Anfei Company has also done a lot of work in giving value to the "Happy Moon Magic Box". Compared with many other "WeChat blockbusters" and "net red snacks" of small workshop production or authorized OEM "light", "Happy Moon Magic Box" has chosen the "heavy" model of self-built high-standard production base. Undoubtedly, such a choice has greatly increased the production and operating costs, but the whole process from production to sales can be controlled to make the "Happy Moon Magic Box" safer and more trustworthy, and also provides a solid foundation for its subsequent expansion and development.