"The sliced red and white ham, its unique way of marinating, gives the cloud leg a special aroma and opens the taste buds of countless diners... The products you placed your order will be shipped today. At 14:00 on August 6, in the live broadcast room of Kunming Dehe Canned Food Co., Ltd. (hereinafter referred to as "Dehe Canning Company"), anchor Ling Li was broadcasting live, and many customers placed orders online.
Dehe Canning Company has been established for 100 years, and has now formed a comprehensive food manufacturing enterprise based on canned food, pickled wax products, pastries and mooncakes, because of the variety of products and good taste, it has been based in Kunming, exported to home and abroad, and sales in 2020 will reach 450 million yuan.
The word "Dehe" comes from an extraordinary origin
Dehe canned food began in Xuanwei, Yunnan. Xuanwei is known as the land of ham, and its production of ham skin is thick and thin, the section is cut, the aroma is strong, the color is bright, the lean meat is bright red or rose, the fat meat is milky white, the bones are slightly peachy, and the eating methods are diverse. For a hundred years, it has not only been a must-have dish on the table of Yunnan people, but also a precious gift for relatives and friends.
In 1921, by chance, the well-informed Xuanwei Renpu saw canned food in the court. He thought that the ham would be made into canned food, which would be convenient to carry and stored for a long time, and he immediately opened Brother Food Canning Co., Ltd. in Xuanwei and introduced the first canning production line in the history of Industry and Commerce in Yunnan to produce "double pig brand" canned ham. Since then, Dehe Yun Leg large canned food has turned out to be popular because of its high quality and low price and delicious taste.
In 1923, at the commodity exposition held in Guangzhou, Mr. Sun Yat-sen tasted the "Double Pig Brand" Xuanwei ham canned, felt that its color was fresh and tender, the taste was sweet, the food was not greasy, doubly appreciated, and the four words of "drink and food morality" were given as encouragement. Since then, Sherwin-Williams ham canned ham has become famous overseas and sold well in Southeast Asia.
Dr. Sun Yat-sen tasted the "Double Pig Brand" Xuanwei ham canned, leaving behind the inscription "Drink and Food Virtue".
With the passage of time, Pu Zaiting's eldest son Pu Chengtong and Dai Yongkang and others came to Kunming and established Kunming Dehe Canned Food Co., Ltd. at No. 4 Chongren Street, and set up the Dehe Canning Factory at No. 100 Maitreya Temple in Kunming. After the founding of New China, the production of Dehe Canning Company continued to develop, The Nissan Cloud Leg Canned Food reached 2,000 cans, and British merchants directly placed orders from London, and the products of Dehe Canning Company not only gained a firm foothold in the domestic market, but also went to the international market.
"Cloud leg blockbuster" is arrogant and compelling
In the view of The Teacher of Dehe Canning Company, Dehe Canning Company can take root and blossom in the fiercely competitive food market, which is inseparable from its unique production process and high-quality ingredients.
Dehe Canning Company uses black pork to make ham, and black pigs are longer than white pigs and need to be farmed for more than a year before they can be slaughtered. The pickling of ham also requires temperature, from the beginning of the frost to the end of spring every year, mainly concentrated in the winter solstice to the small cold period. Every winter, after slaughtering the bred black pigs, the workers squeeze the legs of the pigs out of the bruises, put salt and rub them, and then go through the process of pickling, fermentation, air drying, etc., until the next year's Dragon Boat Festival.
The pickled ham is shaped like a pipa, and after layers of processing, it becomes a large piece of canned cloud leg, canned pork with cloud leg crushed and other products, which can be eaten immediately after opening the lid. You can also cook a large piece of cloud leg with green peppers, garlic seedlings, and wild mushrooms and eat them separately, and the taste is delicious.
Busy production scenes in the past.
Zhou Canlian, who has worked in Guangzhou for many years, said: "I am a Kunming native, working in Guangzhou, every year when I return to Yunnan for the New Year, I have to bring some canned canned pieces of Dehe and Cloud legs back to Guangzhou, when I miss the taste of my hometown, I take it out, cook soup with fresh mushrooms and chicken, open the pot lid and the aroma is fragrant, the soup is thick, the ham is colorful, not only delicious but also nutritious." ”
In addition to canned meat products, Dehe Canning Company is also actively developing new products. As early as 1985, the canned products of Dehe Canning Company have developed into 7 series of products: meat, fruits, vegetables, milk fat, poultry eggs, aquatic products and flexible packaging. In 2016, after Xinhuadu Group's wholly-owned acquisition of Dehe Canning Company, it paid more attention to the research and development of new products.
Dehe Canning Company's full line of products.
"We continue to develop new products, and strive to have no less than 30 new products on the market every year, and new products are launched every quarter." Li Shuang, marketing director of Dehe Canning Company, introduced that Dehe Canning Company also selects local fruits with local characteristics in Yunnan to make canned fruits.
Kung Fu pays off, Dehe Canning Company currently has lunch meat series, cloud leg series, wild mushroom series, Dian-style cake series, fresh products (pork, fruit) series and other 10 series, more than 100 products, in addition to the local citizens on the table of the delicacies, but also one of the necessary souvenirs for tourists from all over the world to come to Dian.
Honors received by Dehe Canning Company.
"Dianwei" canned food is sold all over the world
In 2019, after many market researches, Dehe Canning Company changed the traditional sales model and opened an online and offline global sales model.
In terms of online sales, Dehe Canning Company conducts omni-channel sales on sales websites such as Tmall, JD.com, Pinduoduo, and Taobao, and has also signed 5 anchors to sell products on Tmall live broadcast on a regular basis every day. In terms of offline sales, Dehe Canning Company has opened two new direct-operated stores in Kunming' relatively large residential areas and shopping malls. Up to now, there are 15 Dehe canning company directly operated stores and 23 Dehe black pig fresh stores in Kunming.
Dehe canned 66 souvenir shop.
After the expansion of sales channels, the sales of Dehe Canning Company grew rapidly. Before 2019, the sales of Dehe Canning Company were only about 100 million yuan; in 2020, the sales of Dehe Canning Company reached 450 million yuan, and it is expected that sales will exceed 500 million yuan this year.
Zhang Mingyu, deputy general manager of Dehe Canning Company, believes that Dehe Canning Company is in a period of rapid development, but the old manufacturing process and insufficient production capacity of the factory building located on Longquan Road restrict the development of Dehe Canning Company. In order to crack the bottleneck of development, in 2020, Dehe Canning Company chose the factory in Wuhua District to build Kunming Dehe Food Intelligent Manufacturing Base.
Zhang Mingyu said: "Kunming Dehe Food Intelligent Manufacturing Base is expected to be completed and put into use in 2023, after being put into use, the first phase can produce 25,000 tons to 30,000 tons of meat products, and the maximum production capacity can be expanded to 50,000 tons, which can meet the company's development needs." "Dehe Canning's products will be brought to the tables of people across the country.
Short comments
Respectable Kunming "China Time-honored Brand"
Min Xiaoyang
If an enterprise can operate for a hundred years without fading, it must come from the source of power continuously exported by the enterprise.
Kunming's "Chinese time-honored brand" has experienced a hundred years of vicissitudes, and innovation and talent are the core of the driving force of enterprise development. Yun Baiyao currently created sales of 100 billion, thanks to the chairman Wang Minghui judged the situation that year, developed a series of products represented by Baiyao toothpaste, and the enterprise went to a new level. Now that Baiyao Group has injected new capital and the company has expanded to the Yangtze River Delta, the future of Baiyao Group can be expected. JianxinYuan, one of the most favorite boiling shops in Kunming, liangmi noodles have not faded for a hundred years, there is no trend under the tide of reform, expansion and development, product standardization, and it is difficult to build a new garden today. Dehe canned food was selected by capital to inject the current popular sales model into the enterprise, and the sales of the enterprise multiplied. Lean glasses rely on the "three distribution, seven points" craftsman spirit to inherit, so that the enterprise is invincible. With its unique flavor and strict quality management, Tuodong pickles have made Dianwei pickles satisfy the taste buds of more than a dozen generations of Kunming people.
From the century-old "old brand", people can see the original intention and persistence of Yunnan people, and see the courage and responsibility of Yunnan people. At present, it is a major change that has not occurred in a hundred years, and it is also a great opportunity that has not been seen in a hundred years. Take advantage of the situation, face the difficulties, pass on the spirit of the century-old "old brand", carry forward and expand, so that the hundred-year-old "old brand" will always have a young heart.
Kunming Daily all-media reporter: Wang Shaofen
Editor-in-charge: Ran Guangwen