On November 18th, the awarding ceremony of China Honey Wine (Shanxi) Industrial Base was held in the conference hall of China World Hotel in Beijing, and the honey wine industry base led by China's first enterprise was officially settled in Shanxi Huangcheng Xiangfu Liquor Co., Ltd.
The award ceremony brought together Liu Xiaofeng, former vice chairman of the National Committee of the Chinese People's Political Consultative Conference, Zhou Keren, former vice minister of the Ministry of Commerce, Li Jianzhong, former deputy director of the State Administration for Industry and Commerce, Jiang Liming, director of the Economic and Trade Committee of the Association for the Promotion of Research and Development in Western China, Fang Jiaxi, deputy secretary general of the China Liquor Industry Association, Kong Qingpeng, former director of the Jincheng City People's Congress of Shanxi Province, and kong Qingpeng, chairman of the Municipal Committee of the Municipal Federation of Trade Unions, Yang Bo, deputy county governor of Yangcheng County, Shanxi Province, Chang Xuansheng, secretary of the Party Committee of Beiliu Town, Shanxi Province, and Mr. Chen Xiaozhao, secretary of the Party Committee and chairman of the group in Huangcheng Village, Yangcheng County, Shanxi Province. As well as Mr. Guo Xinsheng, Chairman of Shanxi Huangcheng Xiangfu Liquor Co., Ltd., and Mr. Liu Leigang, Sales Manager of Shanxi Huangcheng Xiangfu Liquor Co., Ltd. Wang Lei, CEO of Beijing Yingjiu Planning Company, Jin Jianhe, vice president of Tianxia Shuifang Group, as well as media reporters from well-known domestic media such as NetEase and Sohu, as well as hundreds of distributors, witnessed this important moment in the honey wine industry.
Mead, first seen in the palace banquet of King Zhou You in the Western Zhou Dynasty in 780 BC, is known as "Tianmeilu", which has a history of 3,000 years, and the brewing process of honey wine has been inherited and developed by successive dynasties.
The mead craft produced by The Xiangfu Liquor Industry in The Imperial City of Shanxi originated from the Famous Chen Tingjing family of the Qing Dynasty, and the Kangxi Emperor of the Qing Dynasty came to Huangcheng on a southern tour and stayed in the "Imperial City Xiangfu". At the Xiangfu family banquet, Lady Chen will brew soil honey wine in the cellar to offer to the Kangxi Emperor, the opening altar wine is fragrant, the Kangxi Emperor tastes the dragon's face is radiant, refreshed, and the public praises "Zhong Lingyu Xiu Feng Shui, Heaven bestowed good wine in the world." The entrance is mellow and refreshing, and it is more precious than honey. And gave the name "Huangcheng Jade Liquid".
Huangcheng Xiangfu Honey Wine Baimengyuan Fermented Honey Wine Brewing Base, located in the core area of Huangcheng Xiangfu Scenic Area, is the only honey wine production base established in the national 5A scenic spot in China, with a brewing base of 70,000 square meters, which is the first in the industry.
Surrounded by beautiful scenery, the ecological environment is superior beyond reach. The environmental protection requirements such as raw materials and production are higher, which gives the brand a natural unique value. Most areas of the Taihang Mountains are more than 1,000 meters above sea level, the environmental index is excellent, the vegetation such as locust, wattle, jujube and other vegetation is abundant, the wild wattle flowering period is more than a month, and the honey produced by the thorn is not only highly mature, but also the content of active ingredients such as folic acid, biotin, amino acids, and protein is also very rich. In addition, the distribution of mountain spring water is relatively concentrated, and the longquan water of Haihui Temple, which is close to the mountain range and flows through mountain streams, carries a large number of natural minerals and has excellent water quality.
The historical culture and natural environment have made the unique quality of the Imperial City Xiangfu Honey Wine And Hundred Dreams Garden. On this basis, Shanxi Huangcheng Xiangfu Wine Co., Ltd. has driven the development of the honey wine industry through the development of production areas and wineries. In 2019, Shanxi Yangcheng Huangcheng Xiangfu Group Co., Ltd., on the basis of the existing Shanxi Huangcheng Xiangfu Liquor Co., Ltd., invested 500 million yuan to expand the annual output of 3,000 tons of honey wine plant. After the completion of the project, more than 300 people can be employed, more than 1,500 local bee farmers will be supported, and profits and taxes will be realized of 130 million yuan.
As one of the four pillar industries of the Group, Shanxi Yangcheng Huangcheng Xiangfu Group Co., Ltd. will continue to upgrade the industrial structure of honey wine, carry out strengthened technology research and development, build an innovation system, pay attention to a series of promotion work, etc., and help Shanxi Huangcheng Xiangfu Wine Co., Ltd. to become a "Chinese honey wine practitioner" with international influence with capital and technology two-wheel drive.