Luwang October 16, 2021 The 13th Qingdao International Sailing Week Qingdao International Ocean Festival competition is in full swing. As an official partner, Pizza Hut has built more than 10 new Pizza Hut "Sail Pizza Hut" sailing ships to ignite the azure arena, and Chaoku cross-border has revitalized the Sailing Week and Ocean Festival.
Newly built 10 "Sails Must Win" op sailing ships to set sail for dreams
This year, the cross-border cooperation between Pizza Hut and Qingdao International Sailing Week And Qingdao International Ocean Festival has entered its fourth year, creating new highlights. The "Pizza Hut Cup" 2021 Qingdao International OP Sailing Camp & Regatta arrived as scheduled, and the dream-chasing teenager rode the wind and waves, competed with a thousand sails, ignited the enthusiasm of youth with the fighting spirit of Pizza Hut, and vividly interpreted the new cross-border connotation of "fashion food × sports events".
This year's "Pizza Hut Cup" 2021 Qingdao International OP Sailing Camp and Regatta attracted the active participation of nearly 100 athletes from 10 teams in the province, and Pizza Hut dedicated itself to building 10 "Sail Must Win" op sailing ships, starting a young dream journey and winning good results with the spirit of victory.
All along, Pizza Hut has always adhered to the original intention of guarding childhood and accompanying growth with pure delicacies, and has been more ingenious in creating various forms of "urban classrooms" to lead dreams and empower growth. With interesting and creative rich activities as a bridge, we will build a platform for urban parent-child interaction, leading young children to explore the world, discover the beauty of the city, stimulate interest, and cultivate a sense of curiosity and exploration.
Creating the "Sail Pizza Victory" op sailboat is an innovative move tailored by Pizza Hut according to Qingdao's urban positioning and brand building.
Inject food and fashion into the azure arena, use delicious food to select sailing procedures for sailing, lead the way with "victory belief", focus on creating a new brand of chaoku cross-border, and help expand the influence of fashion sports and the brand construction of the "Sailing City" city.
The blue of the sea, the white of the sails, the red of victory. The 2021 "Mayor's Cup" International Regatta and Qingdao International Regatta are racing with thousands of sails, and the "Sail Must Win" J80 sailing ship is once again on the march, fighting the wind and waves with superb sailing technology, and interpreting a wonderful sailing visual feast.
Fireworks and new products debut Food helps gallop the arena
This year, Pizza Hut once again became the catering cooperation brand of Qingdao International Sailing Week and Qingdao International Ocean Festival, providing catering services for events and runners. In addition to the much-loved classic dishes, Pizza Hut is bringing new products from the "Fireworks and Rivers" series to the Sailing Week Ocean Festival. "Sea bass get water" sauerkraut sea bass pizza large pieces of fresh and tender sea bass q bullet delicate, ancient concocted sauerkraut crisp and juicy; "spicy pot style" super supreme pizza into the ingredients Grand Slam mellow and delicious; with Pizza Hut and Jiang Xiaobaiguo Cube jointly launched 4 micro-drunk new products, the players from the sea wind can not only replenish energy in one stop, but also enjoy the happiness after the glory of sailing and racing, unlocking the new way and new taste of urban life. For the children, the joy of victory and the taste of Pizza Hut's ingenuity are also combined into the exclusive growing memories of this group of little sailing braves.
"Sail Must Win" theme pop-up shop stunning upgrade marking a new landmark of urban life
In order to enhance the image of Qingdao city, this year, Pizza Hut also launched the country's first "Sail Must Win" theme pop-up store with sailing week and ocean festival, fully helping the "Sailing City" city brand to accelerate its integration into urban life. Located in the Olympic Sailing Center, the themed pop-up shop is bright pink throughout, reflecting the sparkling water, and the sparkling girl's heart is full of girls. With the container shape as the main body, the sweet and cool wind is instantly full. Pizza Hut Hong Kong Middle Road Restaurant is a new upgrade of the experience store, walking into the restaurant as fresh and pleasant as the sea breeze, the theme of the sail sea is clear to create a new 360° immersive dining experience. Theme stores and pop-up stores have different styles and characteristics, connecting the maritime sports tourism network red map, creating a new space for urban leisure and fashion life, and allowing fashion sports to mark urban life.
The cool crossover between Pizza Hut and sports events has long been "out of the circle". Previously, it has appeared in shandong provincial equestrian league, rugby league and other fashion sports events, integrating sportsmanship into the brand connotation, passing on a positive and healthy attitude to life, guiding children to feel the spirit of victory in the racing field and enjoying delicious happiness, conserving beautiful character, and making Pizza Hut an exciting and joyful place. Ingenious and delicious to help set sail, Pizza Hut faith to move forward, Pizza Hut tide cool cross-border for the "Sailing City" city brand to inject open genes, continue to contribute to the construction of Qingdao International Fashion City fashion sports food power. (Reporter of this website)
Source: Lu.com