On August 27, the State Intellectual Property Office issued and determined the "2021 National Geographical Indication Product Protection Demonstration Zone" preparation list, recommended by the Jiangxi Provincial Intellectual Property Office and undertaken by the Suichuan County People's Government, the Suichuan Dog Brain Tea National Geographical Indication Product Protection Demonstration Zone was successfully selected after comprehensive review and publicity, and there were only 50 in the country, marking the official beginning of the project creation work into the preparatory stage.
Demonstration zone refers to the protected area that takes the geographical indications identified by the State Intellectual Property Office as the object, has a large industrial scale, a relatively significant social and economic benefit, a higher level of protection, a sound system, a perfect mechanism, a standardized management, a distinctive product feature, a high popularity, and a demonstration, leading and promotion role in the protection of domestic geographical indications.
Suichuan County is the hometown of China's famous tea, the national key tea producing county, China's tea industry demonstration county, is the origin of the century-old gold medal tea - dog brain tea, dog brain brand in the First of the "four green and one red" brand in Jiangxi tea, in 100 years three times won the world expo gold medal (that is, the 1915 Panama-Pacific International Exposition gold medal, 2010 Shanghai World Expo gold award, 2015 Italy Milan World Expo centennial expo China famous tea gold award), It has won dozens of honorary titles such as "China Time-honored Brand", "China Well-known Trademark", "Most Popular Regional Public Brand of Chinese Agricultural Products" and "Ce-Europe 100+100" Geographical Indication Product Mutual Recognition Product", and has been listed as a key support brand for the integration of tea brands in the province, and has been selected as one of the "Top Ten Regional Public Brands" of Jiangxi Agricultural Products. In recent years, Relying on its own resource advantages and industrial base, Suichuan County has always regarded the tea industry as the pillar industry for poverty alleviation and rural revitalization as the "primary industry of the rich people in Xingxian County". The county's market supervision and management department has solidly promoted the protection of national geographical indication products, and continuously increased the cultivation of geographical indication brands by establishing a cultivation system around "creating standards", optimizing the service system around "using standards" and strengthening the guarantee system around "standard protection". Up to now, the tea garden area in Suichuan County has developed to more than 280,000 mu, and the annual output of tea has increased from the original 800 tons to 8,700 tons now, and the brand value has reached 2.537 billion yuan, driving about 100,000 tea farmers in the county to increase their income and become rich.
The determination to be selected into the list of the National Geographical Indication Product Protection Demonstration Zone will surely have a profound impact on promoting the protection of geographical indication products in Suichuan County, giving full play to the leading role of the "Dog Brain Tea" geographical indication products, enhancing brand influence, promoting rural revitalization, and promoting the high-quality development of Suichuan's economy. (Li Jianping, Song Guofeng)