recently
Pujiang County is a geographical indication inspector and producer of agricultural products in the province
Pollution-free agricultural product inspector training course
A statement was made on the exchange of experiences
In recent years, Pujiang County has made overall plans to promote the development of landmark industries. Adhere to ecological priority, green development, relying on the background of modern agriculture, cultivate and explore landmark resources, enhance the value of agricultural products, plant rural revitalization power, successively cultivate "Pujiang citrus", "Pujiang cherry", "Mingyuelei bamboo shoots" and other national landmark agricultural products 3, "Pujiang finch tongue", "Pujiang kiwifruit", "Pujiang ugly citrus", "Pujiang rice candy" and other national landmark protection products 4, "Pujiang rake citrus" national landmark certification trademark 1, the main and characteristic agricultural products to achieve full coverage of landmarks, boost Pujiang to be rated "national tea, Kiwifruit and citrus standardization demonstration area", "National Geographical Indication Product Protection Demonstration Area", "National Export Food and Agricultural Product Quality and Safety Demonstration Zone", "National Modern Agricultural Industrial Park", "Sichuan Province Advanced County for Implementing the Rural Revitalization Strategy".
Establish and improve the standard system
Adhere to the standard first. It has successively formulated 15 regional local standards such as "Pujiang Citrus" and "Pujiang Kiwifruit" and normative documents such as "Measures for the Management of Pujiang Finch Tongue Special Signs", and unified provisions on the application, use and management of special signs, so as to ensure the healthy development of landmark products from the system.
Strengthen scientific and technological support. Deepen the cooperation between governments and enterprises in colleges and universities, establish major agricultural product engineering technology centers, deep processing research centers, science and technology innovation institutes, etc., improve the standardized production level of the agricultural industry, achieve full coverage of standardized production management of landmark products, and lay a solid foundation for the sustainable and healthy development of the landmark industry.
Adhere to green development. Fully implement the "two alternatives" (organic fertilizer instead of chemical fertilizers, green prevention and control instead of chemical control), set up a team of 10 "two alternatives" science and technology commissioners, carry out publicity and training guidance around agricultural standardized production and green prevention and control technologies, and was awarded the "National Green Prevention and Control Demonstration County for Crop Diseases and Pests".
Improve the regulatory system. Construct a "four-in-one" agricultural product quality and safety supervision system of county, town and village group linkage, product standards, quality management, comprehensive services, inspection and law enforcement, make every effort to ensure the quality and safety of landmark products, and promote the construction of nearly 500,000 mu of landmark product bases in the county, of which 101 "three products" and GAP certification bases are 118,000 mu.
Effectively strengthen policy support
The construction of landmark product bases, the use of special signs, the certification of standardized production bases, brand promotion, etc. will be included in the "Support Policy for the Construction of a New Modern Agricultural Highland in the Western Region of Pujiang County", and project support and cost subsidies will be given; where agricultural festivals and exhibitions are held around "landmark brands + enterprise brands", subsidies will be given to the hosts according to the level and influence of the activities.
Actively organize landmark enterprises to participate in major festivals such as "Sichuan Agricultural Expo" and "Western China International Expo", smooth the sales channels of landmark products, and place landmark advertisements in the mainstream media of the central, provincial and municipal governments, airports, subway stations and other crowded places, vigorously publicize the public brand image of landmark products, and effectively enhance the reputation of landmark products.
Continuously innovate the diversified consumption scenario model, and hold 19 consecutive cherry festivals, 11 tea picking festivals, 5 ugly orange festivals, 13 kiwi fruit festivals, 10 spring shoot festivals and other agricultural festivals. The comprehensive value of "Pujiang Finch Tongue", "Pujiang Kiwi Fruit" and "Pujiang Ugly Mandarin" reached 41.573 billion yuan, and was selected as one of the top 40 regional brand values in the country in 2021, and "Pujiang Finch Tongue" was selected as one of the first batch of Sino-European landmark protection list.
Adhere to the integrated development of agriculture and tourism
Adhere to the aesthetic concept of transforming traditional agriculture and rural areas, promote the "scenicization" of 500,000 mu of landmark industrial bases, build leisure agricultural scenic spots (points) such as green tea towns, cherry sightseeing, citrus tourist gardens, and urban modern agricultural demonstration belts, and successively build 2 4A-class scenic spots, 1 3A-class scenic spot, 1 2A-level scenic spot, 137.4 km of tourist ring road, and more than 150 km of greenway slow travel system, realizing the organic series of more than 20 leisure agricultural scenic spots and 78 beautiful new villages. Farmhouses become guest rooms", promoting the transformation of landmark agricultural products into more than 100 characteristic tourism commodities.
Relying on the "Mingyue Lei Bamboo Shoots" base of nearly 10,000 mu, Mingyue Village has launched projects such as agricultural experience, nature education, pottery making and grass and wood dyeing experience, and has created more than 50 cultural and creative projects such as Shushan kiln and stay hall, attracting more than 150 villagers to return to their hometowns to start a business and find employment, driving the per capita income of farmers in the village to reach 27,000 yuan, and was awarded "China's Beautiful Leisure Village".
Relying on the 25,000-mu "Pujiang Cherry" base, the Guanmao community has built more than 30 farmhouses and 1 national AAA-level tourist attraction, and the "Pujiang Cherry Festival" has been rated as one of the top ten property activities of "China's Festival Industry Goldfinger".
Expand the matrix of landmark brands
Adhere to the "leading industry + characteristic industry" two-wheel drive, on the one hand, make good use of live citrus, kiwifruit, tea and other leading industries, to create a number of "big and beautiful" landmark products such as "Pujiang Finch Tongue", "Pujiang KiwiFruit", "Pujiang Miscellaneous Orange"; at the same time, through consulting county records, folklore, classics, archives and other literary and historical materials, comb the history, geography, customs, products and other materials of the development of Pujiang characteristic industries, and create a number of "small and fine" landmark products such as "Pujiang cherry" and "Bright Moon Thunder Bamboo Shoot".
Closely focusing on expanding the functions of "production, ecology, life, demonstration and education" of urban agriculture, excavating and storing landmark resources, telling landmark stories, and newly cultivating a number of characteristic high-quality agricultural product bases such as "ebony mud rice", "Pujiang strawberry", "Pujiang blueberry" and "Pujiang Bayberry", it has been rated as 3 rural handicraft masters, 8 provincial and municipal intangible cultural heritage, and 4 municipal rural production and living heritage lists.
Next
Pujiang County will continue to promote the development of the landmark industry with greater intensity and determination, promote the deep integration of landmark products with the county's first, second and third industries, continue to promote the high-quality transformation of ecological values, comprehensively promote rural revitalization, accelerate the modernization of agriculture and rural areas, and contribute more Pujiang strength to polishing the golden signboard of Sichuan Agricultural Province.