Customers buy golden-legged Wuren mooncakes photo by Liang Jingjing
Maoming, China News Network, September 16 (Liang Sheng, Liang Jingjing) The Mid-Autumn Festival is coming, and the mooncakes are fragrant. The reporter learned in the "China Mooncake City" Guangdong Maoming interview in recent days that this year, Maoming mooncake sales are hot, in addition to the traditional offline sales, online Internet red live streaming with goods is even more hot selling, and even frequent "second light".
It is understood that Maoming is one of the main production areas of Cantonese mooncakes, mooncakes have a long history, long-standing production techniques, rich in local characteristics, mainly Wuren golden leg mooncakes, Wuren char siu mooncakes, double egg yolk mooncakes, lotus mooncakes and other varieties. Among them, "Golden Leg Wuren Mooncake" is the city's fist product, with a production history of more than 1300 years. Since 2009, Maoming mooncake enterprises have exported mooncakes and mooncake fillings to the United States, Britain, Singapore, Malaysia and other countries and regions. In September 2018, the China Light Industry Federation and the China Baked Food Sugar Products Industry Association jointly awarded Maoming the title of "China Mooncake City".
In recent years, Maoming mooncakes have been constantly innovating, not only reducing the sugar content of some traditional mooncakes, but also introducing new flavor mooncakes such as ice skin and flow heart, which are favored by consumers at home and abroad. At present, Maoming has more than 200 mooncake production enterprises, employing more than 100,000 people, and the annual output value is more than 3 billion yuan.
The reporter saw in the production workshop of "Jiahaoxuan", a leading mooncake enterprise in Maoming City, that the workers on the production line were in full swing, weighing materials, making skins, fillings, pressing molds, baking, busy and orderly. In front of the warehouse, trucks full of mooncakes were ready to go.
According to Chen Jinxuan, the person in charge of "Jiahaoxuan", the company's mooncake orders this year increased by about 15% compared with last year, in addition to the Guangdong market, foreign distributors are mainly from the two Guangzhou regions and Hainan and Henan and other places. Among them, the most popular among consumers is the traditional golden-legged Wuren mooncake in Maoming. (End)
Source: China News Network