On October 20, Zhang Weining, deputy director of the Standing Committee of the Henan Provincial People's Congress, and his party visited The Town of Jiuxiang on Credit, Fan Xiufang, chairman of the Supervision and Judicial Commission of the Provincial People's Congress and director of the Supervision and Judicial Work Committee, Hu Zhankun, vice chairman of the Supervision and Judicial Committee of the Provincial People's Congress, Shao Liang, member of the Standing Committee of the Provincial People's Congress and deputy director of the Working Committee on Environmental Protection and Assets, Gao Xin, deputy secretary general of the Standing Committee of the Provincial People's Congress and inspector of the General Office, Guo Baozhen, vice president of the Provincial High People's Court, Zhang Qingbin, deputy procurator general of the Provincial People's Procuratorate, and Jia Xiaoping, deputy to the Provincial People's Congress and vice chairman of the Nanyang Federation of Industry and Commerce. Guo Bin, deputy director of the Standing Committee of the Nanyang Municipal People's Congress, Guan Wenbo, deputy secretary of the Sheqi County CPC Committee and county magistrate, Qiu Guoyan, director of the Standing Committee of the Sheqi County People's Congress, Xu Xiaoyan, member of the Standing Committee of the Sheqi County CPC Committee and executive deputy county governor, and other provincial, municipal and county leaders attended the scene.
Li Gang, general manager of Credit Store Old Wine Co., Ltd., expressed a warm welcome to Deputy Director Zhang Weinen and his party, and briefly reported on the development achievements of Credit Store Old Wine in recent years, as well as the construction and operation of Credit Store Wine Town.
Leading the Yu liquor brand
Write a new chapter in development
In the process of investigation, General Manager Li Gang reported to Zhang Weining, deputy director of the party, that since the provincial party committee and provincial government officially proposed the development strategy of Yujiu transformation in 2017, as the representative brand of Yujiu, the old wine on credit has actively devoted itself to improving quality, expanding the market, and creating brands, especially in terms of taking science and technology as the guide to drive quality innovation, and has also achieved remarkable results.
After winning the "Chinese Liquor Sensory Quality Award" and the "China Liquor Body Design Award" in the Yuanqinghua Dongzang vintage, The Credit Shop • Mingzhuang won the second place in the overall score in the national appraisal.
At the same time, thanks to the market's recognition of product quality, on September 10, 2021, the old wine of the credit store was once again selected as the 13th Huazhu Cup Chinese Wine Brand Value Top 200 with the brand value of "China's Wine Industry Olympic Games", and won the top spot in Yujiu with a brand value of 26.632 billion yuan.
This is also a vivid interpretation of the growth of the old wine in the credit store into a national well-known brand with strong influence in the industry and loved by the majority of consumers.
*Image taken from the 2021 China Liquor Brand Value List
As a Yujiu Jinhua enterprise, the old liquor of the credit store will cherish the honor, give full play to the radiation and driving role of the leading enterprises of Yujiu, continue to expand the scale of production, create core products, cultivate independent brands, and make new and greater contributions to accelerating the transformation and development of Yujiu.
Credit shop wine country town
The combination of culture and tourism empowers the future
As a key construction project of the Provincial Development and Reform Commission, The credit shop wine town has always been concerned and supported by leaders at all levels and all sectors of society.
During the investigation, Deputy Director Zhang Weining and his party walked into Liu Xiu Square, Qujiu Workshop, Old Wine Exhibition Center, Scientific Research Center and other projects in the credit shop wine town, and conducted a comprehensive and in-depth understanding of the large-scale wine town.
At the scene, General Manager Li Gang reported that the project of the old wine ecological industrial park of the credit store has been basically completed, and the company's brewing production has completed all relocation. The project is planning to cover an area of 3.69 square kilometers, planning to invest 6 billion yuan to build "nine streets, six lanes and twelve alleys", the first phase of the project has completed 61 individual projects such as Xiushui Street, Lishui Street, Liu Xiu Square, wine culture museum, etc. The second phase of the project is being started.
After the completion of the project, it can be integrated with the old wine ecological industrial park of the credit store, becoming a new urbanization benchmark that is suitable for work and livability, the Central Plains wine cultural tourism destination, and the joint development complex of the first, second and third industries, providing strong support for the old wine of the credit store to become bigger and stronger, and rank among the ranks of famous wines in the country.
After the investigation, Deputy Director Zhang Weining and his party spoke highly of the development achievements of the old liquor in recent years and the overall planning and construction of the town, and encouraged the old liquor of the liquor store to continue to take quality as the basis while adhering to the inheritance of traditional brewing techniques, laying a solid foundation for the development of the enterprise, and also accelerating the construction of the liquor town of the liquor town, driving the regional economy to develop better and faster.
The future can be expected. The old liquor in the credit store will live up to high expectations, adhere to the quality, have the courage to innovate, help the transformation and development of Yujiu, and promote the liquor industry in Henan to a broader world.