Text/Wu Xinyi
The skin is thin and filling, the outside is tender, the taste is delicious, the taste is delicious, the fat is not greasy – guess what kind of food this is? That's right, pie for all ages. As the name suggests, pie with layers, a small round cake made of fried and baked, with flour as a thin crust on the outside and a meat dish in the middle. It is prepared by frying, baking, baking, etc., and the filling is wrapped in a pie crust. Fillings can be made from a variety of ingredients, such as meat, vegetables, seafood and eggs, with the northern flavor dominated by the salty and fresh flavors of the north. Speaking of the food of pie, it may be common in the eyes of northerners, but to ask where the pie is the most famous, in the Liaoning region is Haicheng. For those who are not rooted in Haicheng, you may have to ask, there are so many pie shops in the streets and alleys, which one can you taste the most authentic taste on the tip of your tongue? There is no doubt that of course, you have to come to Niuzhuang Town, located in the west of Haicheng! "Li Ji Niu Zhuang Pie" won the title of "Northeast Famous Point" at the 9th Northeast Food Festival, which made the author have a strong interest in "Li Ji Niu Zhuang Pie".
<h1 class="pgc-h-arrow-right" data-track="4" > centuries of inheritance and development</h1>
Niuzhuang pie has a history of more than 300 years of inheritance and development, which was formed in the thousand-year-old historical and cultural town "Niuzhuang", which is the crystallization of the integration of multi-ethnic food culture in northeast China for hundreds of years.
At the beginning of the last century, Niuzhuang was already a bustling port. According to the Niuzhuang Town Chronicle: In the eighth year of Xianfeng, the British forced the Qing government to sign the Treaty of Tianjin, and Niuzhuang became an international commercial port. Because of its developed commerce, Niuzhuang at that time has become a well-known ancient town, and on the commercial streets around the port, various businesses are lined up, and in its heyday, hundreds of shops operated various commodities. According to the 84-year-old Gao Yuchen, there were various snacks in the market of Niuzhuang at that time, and his father Gao Fuchen sold various pasta in the market, and the business was booming, and later invented pie.
According to records, Niuzhuang was once a thriving land and water wharf, a north-south cargo distribution center. In the early Qing Dynasty, the Kangxi Emperor stayed here on his way back to worship his ancestors, and the skills of the imperial chef's court noodle shop were passed on to the people. Local chefs at Niuzhuang combine it with the pie-making techniques of Han, Manchu, Hui, Mongolian and other ethnic groups. After generation after generation of inheritance, improvement, innovation and development, it has gradually formed today's Niuzhuang pie making process and food culture. In 2011, Niuzhuang pie technique was included in the List of Liaoning Provincial Intangible Cultural Heritage and protected.
Haicheng Ruiyu Liji Food Co., Ltd., founded in March 2019 and located in Longjiang Road, Tiexi Development Zone, Haicheng City, Anshan City, Liaoning Province, is a production enterprise that inherits the intangible heritage skill - "Niuzhuang Pie". After a hundred years of inheritance and development, it has created the current "Ruiyu Liji" brand. It mainly produces quick-frozen pie, as well as the research and development and production of other quick-frozen noodle rice products.
The surrounding environment of the enterprise factory is beautiful and the transportation is convenient. Inside the workshop, the processing and production facilities are complete, and the production environment is safe and sanitary. With SC food production license and export food enterprise filing certificate and other qualifications. And founded the "Rui Yu Li Ji" brand of quick-frozen pie, the company has a strong research team in the staffing, each pie master has been engaged in the pie industry for decades and has a wealth of experience and exquisite craftsmanship.
<h1 class="pgc-h-arrow-right" data-track="27" > feature of "Lee Kee Niuzhuang Pie"</h1>
Li Ji NiuZhuang pie, with its unique wrapping technology, mainly reflects the three characteristics of thin skin filling, tender outside and tender inside, fat but not greasy.
The so-called thin skin and large filling: reflecting the exquisite craftsmanship of the pie master during the pie wrapping process, the filling that is two to three times larger than the dough agent itself is injected into the agent, the skin is thin but not revealing the filling, the filling is large and the skin is not thick.
Outer caramelization: refers to the second stage of pie making, baking, through three turns and four baking, the pie close to 2 cm thick is cooked and not pasted is the main technique of 7 points in the process of pie making.
Fat but not greasy: that is, the selection of materials is strict, only the right meat to make the filling is not greasy, pork is selected from the front leg of the pig, beef is selected from the beef neck, that is, the pig front trough and the tip of the cow's neck in the mouth of the people. Only when such a meat filling is mixed with the vegetable filling, after being burned, can the fragrant soup flow out.
At present, Li Ji Niuzhuang pie has more than ten kinds of fillings, of which mainly beef shallots, pork three fresh, pork celery, pork sauerkraut, vegetarian three fresh, these traditional fillings. When you eat it, you can eat it according to your personal taste preferences, dipped in a sauce made of garlic paste, chili oil, soy sauce, aged vinegar, mustard, etc., salty and delicious, it is really a special charm.
At the same time, in order to solve the limitations of eating Niuzhuang pie in the fresh package, a series of more than 20 kinds of frozen pies have been developed. When it comes to frozen pies, everyone must think that there is no freshly baked pan to be delicious, but Li Ji Niuzhuang pie ensures that the taste and taste of the frozen pie and the freshly baked pie are consistent. And Li Ji Niuzhuang pie in order to facilitate everyone's taste, specially designed exquisite gift boxes, each gift box contains a kind of meaning. It is the main design that refers to the elements of Chinese style, such as Xiangyun, Chinese knot, Peking Opera face and other national treasure gift boxes. What impressed the author the most was that one of them borrowed the "ShengDan Jing Ugly" in the Peking Opera face mask to represent the five tastes and their characteristics, promoting traditional culture.
The company has a number of stores, with the increase of branches, Li Ji Niu Zhuang Pie has established Li Ji Restaurant Management Co., Ltd. From the careful selection of ingredients, the original color and original taste; to the unique formula ingredients, to ensure the hygiene, preservation, distribution and transportation of food, so that customers can buy with confidence and eat with confidence, forming a store operation and network logistics, two major market business models, making Ruiyu Li Ji Niuzhuang pie good reputation, widely praised! And through the Internet platform, open up the domestic and foreign markets, but also bring niuzhuang pie into the international stage, better promote the traditional culture of niuzhuang pie.
<h1 class="pgc-h-arrow-right" data-track="32" > the narration of the inheritors</h1>
Li Yiyu, the inheritor of Haicheng Ruiyu Liji Food Co., Ltd., as the fourth generation of heirs, said: "Because I was born in Niuzhuang, the most famous niuzhuang pie is Niuzhuang pie, and after graduating from university, I want to continue this Niuzhuang pie." In the past, if you wanted to eat Niuzhuang pie, you could only come to the local area to eat dine-in, but now you mainly sell Niuzhuang pie on the online platform. ”
In response to the call of the state to start a business independently, so after graduating from university, he enthusiastically established Haicheng Ruiyu Liji Food Co., Ltd., and the pie was improved on the basis of maintaining the ancient traditional craftsmanship, so that the pie reached a thin skin, large filling, tender outside, delicious and delicious, delicious taste, fat but not greasy. From the careful selection of ingredients, the original color to the unique recipe ingredients, li ji niuzhuang pie has a good reputation.
As a young person, Li Yiyu digs deep and "new" into intangible cultural heritage. Behind the promotion of the industrialization of intangible cultural heritage, Niuzhuang pie also transforms the influence brought by intangible cultural heritage into the marketing of products. The invisible cultural core makes Li Ji Niuzhuang pie not only have a deep heritage of traditional accumulation, but also can highlight the enduring beauty of taste in the trend of the times. The rich cultural atmosphere of Li Ji Niuzhuang pie has attracted consumers from all over the country.
The Liaoning Brand Commodity Procurement Matchmaking Meeting released the list of winners of the 2020 "Liaoning Brand", attracting nearly 300 entrepreneurs to participate. Li Yiyu from Haicheng city participated in the procurement docking with his entrepreneurial brand "Li Ji Niuzhuang Pie" this time, and the combination of innovative means such as vacuum packaging, instant food, and online shopping flow made the characteristic Haicheng famous snacks break through the geographical restrictions and suddenly attracted buyers from all over the country. Li Yiyu said: "We also have booths on the fourth floor, you can do everyone's tasting on the spot, now there are some docking, you can do some franchise, supply to restaurants, hotels, supermarkets, there are some docking." ”
"Rui Yu Li Ji. Niuzhuang Pie" won the "Tiannu Mulan" award in the second cultural tourism commodity creative competition in Liaoning Province. According to the relevant regulations of the Liaoning Tourism Commodities Association and the evaluation criteria of the 2020 "Tiannu Mulan" Award and the Second Liaoning Provincial Cultural Tourism Commodity Creativity Competition, it passed the expert review and won the "Best Feature Award".
<h1 class="pgc-h-arrow-right" data-track="33" > pass on intangible cultural heritage</h1>
Li Ji Niuzhuang pie, from the crust to the pie filling, is full of the craftsmanship and intentions of the inheritors. In good conscience, the stuffing is immersed in the centuries-old skills of Niuzhuang, and the ingenuity is wrapped in the spirit of the ancient town's simple folk style. Adhering to the spirit of conscience, intention, ingenuity and innovation, to create a craftsman spirit, continuous reform and innovation for the business philosophy of the enterprise; to establish the first brand of quick-frozen food industry as the enterprise development goal, to create from procurement to production can let customers buy at ease, eat at ease, convenient and fast frozen food industry chain. Conscience is the filling, ingenuity is the skin. It is the only purpose of Li Jiren!
Finally, I also hope that Haicheng Ruiyu LiJi Food Co., Ltd., under the leadership of the inheritor Li Yiyu, can go farther and farther and pass on the intangible cultural heritage!