Promoting interdisciplinary dialogue and communicating the importance of architectural design to the public, the international architectural and design indicator competition, the Iconic Design Awards of Germany, recently announced the results of the 2021 award, organized by the German Brand Design Council, a leading competence center in the field of architectural design, which advertises the added value of the brand with "promotional design" and strongly encourages outstanding workers in architecture, interior design and product design.
Entering the world of architectural design, discovering the shining stars, more than 320 member companies of the Foundation and joint cooperation with research institutes, creative offices, architects and designers around the world, the German Brand Design Council Foundation has been advocating the integration of design since its establishment in 1953, and is one of the leading competence centers for communication and knowledge transfer in the field of design, innovation and brand management.
The Iconic Design Awards of The German ICONIC AWARDS, hosted by it, have been dedicated to recognizing visionary designers who can propose innovative inspiration, promoting and encouraging friendly interaction between various disciplines, and the categories of participation include architectural design, innovative interior and product design and visual communication design, including architects, interior designers, engineers, professional planners, creative firms, design studios and related manufacturers, providing a wider platform for the industry to play. Through cross-industry networks and media publicity, the public can also get a glimpse of the excellent works of all-round design.

The jury selects winners from entries based on the overall concept, design quality, aesthetics, design background, compatibility with society, manufacturing techniques and materials, functionality, safety, durability and environmental compatibility. With the announcement of the results of the 2021 ICONIC competition, there are many outstanding design companies in China that have won different honors of the award and shined in the field of international design, so let's take a look at some of the outstanding winning works now!
Winner: Chenzhen Construction Co., Ltd
Winning project: Feng Er San
Feng Ersan's "Abundance": The sound of "abundance" has the meaning of abundant soil and harvest. Yin tong "bee" has the centripetal force of hard work and division of labor and cooperation like a family. Therefore, the hive-type frame is used as the overall image.
The whole building retreats layer by floor and reduces the size, and a large number of greenery and beautification of the urban environment on the sun terrace on each floor reduces the heat of the building and creates an urban ecological island-hopping friendly environment. The exterior wall of this case is mainly based on elegant and simple water molds, reducing unnecessary exterior decoration materials to achieve environmental protection. Walls at least 20 cm thick provide thermal insulation for subtropical buildings.
Winner: Dajun Architecture
Winning project: Tomita Electric
This case, which captures the imagery of the multicolored dragon on the mountain, covers an area of seven hectares, not only to meet the huge and complex needs of the technology industry, but also to worry about the impact of the environmental and cultural aspects.
The architectural imitation of the image of the motor heat sink and the combined arc appearance, mainly based on the design of vertical elements, and abstract the landform of the native woodland, connecting the entire park into a horizontal strip. Referring to the traditional Chinese five-colored dragon imagery, and with the change of the scenery of the four seasons of the environment, the façade of the building is designed as an irregular shape to highlight the changes in the arc.
Award-winning project: Taichung Seiki
The whole area is mainly divided into three buildings, the design considers the relationship between the environment and the orientation, and adopts deep windows on the west sunburn surface and reduces the window area to do orderly arrangement, highlighting the sense of volume. Large-scale curtain glass is set up on the east and north sides to create a good view and introduce light from the north without direct sunlight. Although a large-sided curtain glass was left, the loE-E glass certified by the Taiwan Green Building Materials Mark was chosen in this case to reduce the heat load of the overall building.
Winner: Fu Wang International Development Co., Ltd
Winning project: Fortune Skyline
The first floor configuration can be combined with the open space around the neighborhood, and the sky garden with roof trellis makes the courtyard a living room for community residents, which is more useful in the open green regional subtropical climate. In addition to the operation between rationality and sensibility, it also emphasizes "poetic space", which is also a diamond-level intelligent green building, with a global localization of the "poetic space" heterotopia style. Non-Western classical and modernism, but innovative urban cultural charm of the wisdom of green building forms, the use of a large number of wavy horizontal shade and lantern-like vertical shading, with the innovation of the top floor of the sky heavy rain shelter and hanging transparent swimming pool, like clouds, like waves and like the skyline ark, not only enrich the regional characteristics, become a new landmark and symbol of the sustainable green city of science and technology ecology.
Winner: Wings of the World
The design concept is injected with the image of "raft", close to Wuxi and overlooking Bagua Mountain in the distance, creating a floating building and living next to the water.
This case is a collection residence on the 25th floor above ground, the shape is mainly vertical vocabulary, the design of the four-piece twin towers is adopted, so that each household has sufficient ventilation and lighting, and the two towers are connected by an empty bridge, shaping the image of the rainbow bridge on the sky, enriching the urban landscape, and becoming a landmark in the surrounding area. In addition, because the base is 40 meters long to the river ring road, the main building retreats more than 20 meters to avoid the sense of oppression on the street, and close to the 10M Park green belt to overlook the Wuxi, and then through the measurement of the wave flow line changes echo the base texture, the vertical volume is mainly divided into the base, the middle section and the top three parts, the horizontal dimension also uses the concave and convex advance and retreat to provide an open community entrance square; the two sides of the body also uses the balcony modeling elements to integrate, creating the correspondence between the virtual real body and the folding board, increasing the interest of the building.
Winner: Lichen Construction Co., Ltd
Winning project: Huizhi Duan
This project is planned in the spirit of livable architecture, hoping to implement the core concept of "wind, light, water and green" with design techniques such as multi-layer shading and three-dimensional greening. Towards the goal of a friendly and livable and low-carbon sustainable city, we will enrich the architectural appearance of Taichung City in Taiwan and represent the architecture of livable cities.
As an innovation, the front of each house is an extension of home life with living balconies, household balconies and continuous multi-layered plant walls. Under the concept of "multi-level", the planting greenery of the outer layer is both the edge of the house and the coat of the building, with the structure of the grille railing and the horizontal ribbon planting groove, forming an architectural expression full of nature and life.
Winner: Yipin Construction & Development Co., Ltd
Winning project: Yi Pinyuan
The design of this case was based on the "original" as the starting point for the architectural design. The word "original" represents the origin of the home, which is a design idea that is centered on people and takes the family as the main body. It is hoped that in the limited base area, a perfect space can be created for the whole family and even three generations to live comfortably. At the same time, it is also committed to exploring the original origin and root of human life, so that people can regain the free life and breathing of nature, and find a balance between architecture and nature in the design process.
With the theme of "Touch the Origin of Nature", the designers introduce light and nature directly or indirectly into the architectural space, making the design of the heavenly house light and lively, so as to convey the design theme of symbiosis in nature to make a perfect annotation.
Winner: Bridge · Space design
Winning project: Huaiqingyuan
Sunset west bay lake into the scenery, the sunset on the swaying lake surface presents a picturesque scene of illusion. This case takes the change of lake water as the theme, and uses different densities and angles to visualize the color shades and waves of the water, presenting the shadow image of the lake. From outdoor to indoor, it is presented in the same theme and different ways, using building materials and colors to make the inner and outer spaces consistent, and at the same time there is a sense of hierarchy of space. The interior and exterior of the building echo the environment, allowing users to enjoy the lake light.
Winning project: Tsui Heung Yuen
With "Timeless" as the main axis of the design concept, through repackaging, the historical heritage of the traditional cake shop in Tsui Heung Yuen has become more and more fragrant and worthy of savoring. In order to retain the classic purity of the product and the rustic warm taste of the pastry, new elements are injected into the packaging, service and design. Through the optimization of all aspects of the design, it reflects the cultural heritage of the enterprise.
A traditional shop that blends classics and trendy, catering to the preferences of different age groups. The obsession of the general traditional bakery with the old, or the pursuit of only the latest trends, has led to a decrease in the willingness of the elders to buy; instead, while innovating, it retains the classic elements. Through the details, look at the memories and feelings transmitted from generation to generation in different ways.
Winner: Shanghai Feishi Decoration Design Engineering Co., Ltd
Award-winning project: Shenyang CR Ruifu
Extract elements from the cutting process of diamonds, reshape geometric imagination with space, give the soul of science and technology with art, start from the deconstructivist sense of design, use geometric shape cutting methods, and interleave light, color, space and sequence sense to create a postmodern fashion aesthetic space with a futuristic sense. Then use the artwork of ore elements to echo with the three-dimensional space of deconstructionism, creating a mysterious sense of fashion and technology, and immediately embarking on a fantastic journey to explore treasures...
Award-winning project: Zibo Vanke Underground Clubhouse
Each city has its own unique temperament after historical precipitation. The avenue is simple, starting the journey of modern interpretation of the college culture. Integrating oriental philosophy and modern life aesthetics, the exhibition experience space, the entrance hall creates a sense of literati and space, and natural simplicity and modern simplicity coexist. The tightly seamed line cutting and decoration process extends the space to the sides, and it becomes suddenly open at the entrance hall, creating a unique feeling of hole in the sky.