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New appliances are getting harder to use? Too many products deliberately pursue a sense of technology and ignore the failure of the user experience promotion second return third return bad pot product

New appliances are getting harder to use? Too many products deliberately pursue a sense of technology and ignore the failure of the user experience promotion second return third return bad pot product

I bought an air fryer.

It was returned again.

<h1 class="pgc-h-arrow-right" data-track="5" > big promotion</h1>

This is not an advertisement.

The word "air fryer" is said to be a white-collar god, a microwave oven in the new era of the 21st century.

You can take it with fried chicken wings, French fries, and potato chips.

Feed Omelet's little mouth and finally don't have to buy expensive Calbee.

New appliances are getting harder to use? Too many products deliberately pursue a sense of technology and ignore the failure of the user experience promotion second return third return bad pot product

Amway, artifact

This is a long story, and it has been traced back to four months ago, when the "6.18" Jingdong activity was promoted.

At that time, buy 1500, reduce the power activity of 500 yuan.

Shopping otaku like his brother, not using up the coupons, feel uncomfortable.

Think left and right, buy an air fryer.

Look at the introduction is very good, the promotion is also powerful, Korean brand.

This brand has been used by many people.

New appliances are getting harder to use? Too many products deliberately pursue a sense of technology and ignore the failure of the user experience promotion second return third return bad pot product

Three days later, holding my breath, the fryer arrived.

The brother took matters into his own hands, cut a stack of shredded potatoes, and soaked them in oil for a while. Put in an air fryer and the whole family witnesses the "birth of a miracle".

The power supply does not turn on.

Two small mouths are open, waiting to meet the "legendary" delicious fries, and the papa fries that are more delicious than Uncle Mai.

I pressed it again.

Pressed again.

The red button, constantly flashing, just can't turn on the machine. The various superb operations in the back are even more impossible to perform.

"Cough, it may be a quality problem".

"Return or exchange, seven days without a reason."

Gray-headed, I applied for a Jingdong return and exchange. Then went on a business trip.

<h1 class="pgc-h-arrow-right" data-track="42" > second return</h1>

The whole country flew around, and after the "air fryer" arrived, it was thrown into the warehouse by the aunt.

No one forgot about it, and it took three or four months.

Yesterday Grandma came and solemnly concocted "Coke Chicken Wings".

The secret of Coke chicken wings is to use "black pine sand".

The most difficult to drink and the most difficult to drink cola, Hu Yanbin endorsed, second only to the "Laoshan White Snake Water".

In order to show his face in front of the children, he found a "new air fryer" from the storeroom.

The time has come to witness miracles.

The red dot flashed a little, two times.

One, two.

The entire panel, the fingerprints are pressed acid, but it can not turn on the machine.

Press hard, press long, knock with the back of the paper, cut off the power and restart, no matter how you can't turn on the machine.

I found the "customer service phone" on the box.

Please ask if the oven is tight

Went to find Jingdong customer service.

, the oven is tight and you still use you.

The air fryer is so simple, there are two or three parts in total. Fools fiddle with them, unless they are not even fools.

Then what to do, can only choose "return and replacement", quality problems within 180 days warranty.

<h1 class="pgc-h-arrow-right" data-track="77" > the third return</h1>

JD.com's efficiency is very fast. Yesterday's dinner choice of "return and exchange".

This morning, I haven't woken up yet. "New air fryer", has been delivered.

This time I left a heart.

Nothing was put.

It is difficult to protect the computer, and it is "allergic" to chicken wings, fries and the like.

Open the package, straighten it out, and bow first.

Plug in the power supply, "urgent as the law", on.

The red dot flashes, flashes, flashes, flashes, flashes

Fingerprints were almost pressed on the panel, and there was no response. Just don't turn on.

No matter how good your "international brand", no matter how complex the function, no matter how meticulous the baking atmosphere.

Can't turn on the machine, all screwed up. Take it and evaluate it, it is zero points.

I'm on fire. The Korean brand just doesn't work.

Three consecutive changes, can not be turned on.

What's the matter, "return" it and buy it again.

As a result, the clerk cried and mourned, "Brother, you can't get back this pot."

"Why, why can't I go back?"

"Because you went to the pot and haven't returned to the logistics warehouse yet."

"According to this situation, the system bug is not allowed to return."

"You're in the right place."

<h1 class="pgc-h-arrow-right" data-track="109" > bad pot</h1>

Wait for the "courier" 2 pots to return to the base, at least two or three hours.

I could only wait in vain, and my blood pressure kept rising.

The brother sat in a recliner and shook it.

"The Korean brand just doesn't work."

"Is there a problem with the circuit in the home".

At present, this plug has three eyes, and will not be broken with the grounding wire.

I changed the socket and moved the fryer to the study, could I do it.

So this "three pots", I put it on the floor of the study, plugged in the power supply.

With a "beep" sound, the pot lit up.

New appliances are getting harder to use? Too many products deliberately pursue a sense of technology and ignore the failure of the user experience promotion second return third return bad pot product

I pressed it again and the pot went out.

Press it again, and the pot lights up.

Ha, do you know why?

Because of the study floor, you are "bent over". When you first touch the switch, you touch the fingernails, not your fingers.

And when placed on the kitchen table, no matter how many times you turn it on and off.

You're touching your finger, your index finger.

The "mainstream" touch screen we are currently using, the highest cost-effectiveness ratio, is the "capacitive screen".

The principle of capacitive screen, you must touch the "mobile phone screen" with your finger.

Only when the potential difference is formed, there is a signal.

Whether it's Android, iPhone, form a habit

Therefore, when you wash your face with wet hands, poking the screen with a toothpick is ineffective.

Emergency answering the phone, brushing vibrato, can only use the back of the finger.

The other "touch screen" is "contact".

Specifically, it is to use sharp objects to form a local pressure. You just use your fingernails and sharpen them.

But with the abdomen of the fingers, no matter how many times you press it, it is useless.

LockLock, this small panel, he uses "contact type".

As long as you poke with your fingernails every time, the switch will go well.

<h1 class="pgc-h-arrow-right" data-track="153" > product failure</h1>

This would have been a very "tiny" little thing in life. It's not worth writing an article at all.

But from the perspective of marketing, the whole event, what makes you "impressed" the most.

It's the failure of the system.

I changed three times in a row "can't turn on". Call over and ask.

However, whether it is JD.com's flagship store or the manufacturer's exclusive "400 service hotline".

What is the answer that the service staff can do.

There is only one sentence of "plug" and "restart".

Nothing can be solved.

The "panel" can't turn on, it should be more than just my problem. I don't believe that my IQ is so stupid.

If there are 1000 users, after buying, it cannot be used.

They call for advice.

Feedback on returns and exchanges, there is no "transmission" to the enterprise hub.

Has it reached the ears of the "product manager", summarized.

And reissue it to the "Customer Service" workbook?

A step closer, any product, before "on the street", must have undergone repeated product design and testing.

Testing cannot be "professional".

People who are so familiar that they can feel the shape with their eyes closed.

Test, should choose "old aunt".

I don't understand anything at all, purely the first level of buying vegetables aunt. See if they can operate.

If you buy vegetables auntie, touch for half a day, and tell you that "the machine can't light up."

The machine does not turn on, and there is no follow-up operation. No matter how strong the power wattage, nano black technology is useless.

Customers have a large number of "exchanges" and "chargebacks".

Losses are inevitable.

In the instructions, add the sentence "This product is pressure-sensitive to the touch". Is it that hard?

It's really hard.

Because you don't have a formal "science class" background, you don't have "rules and rigor."

I don't know what the problem is.

What others do, you can't do.

Good products can't be sold.

How much of your business is lost because you "can't turn on the machine".

(Well-known is not possessed, Ling Yehui)