Recently, in the baked food workshop of Hebei Ma Dajie Food Co., Ltd., workers worked in an orderly manner next to the assembly line. Photo by correspondent Li Hang
Signed a cooperation agreement with Fujian Jinjiang Food Association and Jiangnan University, and cooperated in the construction of Jinjiang Food Testing Center and Jiangnan University Technology Transfer Center in Dingxing Jintai Economic Development Zone; a number of high-quality projects such as Fujian Fuqing Leisure Food Industrial Park and Beijing Jiacheng Yipin Trade Co., Ltd. Leisure Food Industrial Park settled in Dingxing...... Since last year, Dingxing County has focused on the precise investment promotion of the food industry chain, promoted the landing of major projects in the food industry, and strived to seize the "new highland" of the food economy, highlighting the characteristics of the "Dingxing Food" green leisure, nutrition and health brand, and making every effort to build the leisure food capital of China.
At present, there are more than 50 key food production enterprises in Dingxing County. In 2020, the operating income of the food industry cluster reached 6.86 billion yuan, an increase of 15% year-on-year.
Introduce leading enterprises and drive well-known enterprises to settle down
Recently, walking into the production and sightseeing corridor of Hebei Xizhilang Food Co., Ltd., the author saw that an automated assembly line was running at high speed. "In order to ensure that the product quality is comprehensively better than international standards, we have adopted the advanced equipment of many well-known international suppliers, relying on advanced technology, from the batching process to the product out of the warehouse, basically realizing the production automation." The company's production manager occupies the water to say.
Hebei Xizhilang Food Co., Ltd. is the first production base invested and established by Guangdong Xizhilang Food Group Co., Ltd. in the north of China, and the first leisure food project of more than 100 million yuan introduced by Dingxing County. However, before the project settled in Dingxing, the group hesitated: the location advantages are obvious, the transportation is convenient, but the industrial base is weak, and the supporting facilities are lacking...
The change stems from "Dingxing's desire and sincerity for the project". "'The director of the factory does things inside the factory, and the affairs outside the factory are handled in the county', this is the promise that Dingxing gave us." Zhanshui said that the main leaders of the county personally led the team to the headquarters of the Xizhilang Group to understand the needs of the enterprise in detail and find ways to provide solutions; a special assistant team was set up, and the "number one" director was responsible for the procedures and provided full service for the enterprise.
The sewage treatment plant was built, and the double circuit power supply was realized... In August 2010, Hebei Xizhilang Food Co., Ltd. was officially put into production, mainly producing jelly, milk tea, seaweed and other products. "This project was originally designed and built on the scale of an annual output value of 1 billion yuan. After two years of operation, the Group further strengthened its confidence in building a factory in Dingding, so it decided to invest more and expand the scale. At present, the annual output value of Dingxing Base (Hebei Xizhilang Food Co., Ltd.) can reach 2.5 billion yuan, and the annual sales volume is stable at more than 1.8 billion yuan. "Occupy the water to say.
With the arrival of "Xizhilang", hainan coconut food group co., LTD., Xiamen Yahe paper and plastic composite materials co., LTD., Taizhou Hairong Daily Necessities Co., Ltd. and other enterprises have settled down. Among them, Baoding Guangyu Fruit Processing Food Co., Ltd., which is wholly owned by Hainan Coconut Food Group Co., Ltd. in Dingxing, is the largest fruit pellet production enterprise in our province, with an annual output of 346 million tons of fruit granules and fruit pulp products, and is a partner of Hebei Xizhilang Food Co., Ltd., Mengniu Dairy (Group) Co., Ltd., Xiaoyangren (Group) Hebei Dairy Co., Ltd. and so on.
"'Xizhilang' formed a situation of 'one horse galloping to drive ten thousand horses to compete for the lead' after the construction of the factory, and well-known enterprises such as Guilin Ximai Group, the first brand of oats in China, and Ma Dajie Company, the outstanding representative of Northern Candy, have settled in Dingxing." The relevant person in charge of the Dingxing County Industry and Information Technology Bureau said, "The introduction of an enterprise and the introduction of a cluster is the 'magnetic effect' of attracting businessmen." ”
With a strong foundation in the leisure food industry, in 2015, Dingxing County was identified as "National Industrial Cluster Regional Brand Building • Leisure Food Industry Pilot Area"; in 2017, it was rated as a provincial leisure food industry county by the Provincial Department of Industry and Information Technology; in 2019, it was listed by the provincial government as one of the nine major food industry bases in the province; in 2020, it was selected as a strong county (city, district) in the provincial food industry (created).
Upgrade the "old brand" and revitalize the industry
"From koji making, to steaming noodles, to drying sauce... In the process, you can no longer see the scene of workers sweating like rain. Li Jun, general manager of Baoding Huaimao Food Technology Co., Ltd., said, "From Baoding City to Dingxing Jintai Economic Development Zone, the company is not a simple relocation, but a comprehensive upgrade." At present, all aspects of production have basically realized automation and numerical control, and the production capacity has increased from 6,000 tons of sweet noodle sauce per year before relocation to 30,000 tons. Last year, although affected by the epidemic, our sales revenue still reached 100 million yuan, an increase of 18% year-on-year. ”
"Three hundred years old, nine generations eat Locust Mao!" Founded in the 10th year of the Kangxi Dynasty (1671 AD), its two famous products, sweet noodle sauce and pickles, are well known in Baoding and the surrounding areas. According to the Records of the Guangxu Imperial Court, in the twenty-seventh year of the Qing Dynasty (1901 AD), Empress Dowager Cixi returned to Beijing from Xi'an via Baoding, tasted the Huaimao pickles and gave her the name "Taiping Cuisine", which means "Taiping Under Heaven". Since then, the value of Huaimao pickles has doubled, and the price per catty is as high as one or two seven silver (the current price is more than 500 yuan), and the buyers are still in an endless stream.
After time, as a "Chinese time-honored brand", Huaimao has always maintained the charm of the old-fashioned brand. However, with the development of society, the old factory area located in Qiyi Road, Baoding City, can no longer meet the needs of enterprise upgrading and development.
In June 2018, Huai Mao officially put into operation in the new factory area of Dingxing. Here, the company's self-developed continuous steaming machine debuted, a single steaming equipment can process 6 tons of material in one hour, which not only improves work efficiency, but also greatly improves the uniformity and permeability of material particles, and is more conducive to the uniform growth of Aspergillus oryzae in the subsequent koji-making process.
In addition, they were also the first in the country to adopt a disc maker in the sweet noodle sauce industry. The diameter of the disc of the equipment is 14 meters, and the single koji-making capacity can reach 40 tons, which realizes automatic ventilation, automatic temperature control, automatic humidification, automatic bending, etc., solves the problems of uneven ventilation and water retention of traditional koji-making, improves the vitality of koji-making enzymes, and makes the taste of sweet noodle sauce better.
In the company's product exhibit center, in addition to pickles and sweet noodle sauce, special soy sauce and cooking wine are also displayed. "This is the high-end soy sauce that we have developed over 3 years, no preservatives added, and a fermentation process of raw saccharomyces is added, and the sauce is more mellow and rich." Li Jun pointed to one of the product introductions, the company continues to develop new products according to consumer demand, following the listing of special soy sauce in 2019, and then launched cooking wine in 2020, and is now building the first domestic 100,000 tons of sweet noodle sauce production base.
It is understood that in order to meet the consumption needs of modern light taste, they also jointly developed a sweet noodle sauce sauce and vegetable raising process with Hebei Agricultural University, innovated to achieve a significant salt reduction of 30%, and developed a "salt reduction without reducing fragrance, the next meal is healthier" Huaimao sauce garden side dishes. At present, they are cooperating with the Beijing Institute of Nutrition Sources to study the comprehensive utilization technology of salty marinade of pickles, and develop new products such as bean paste and pickled vegetables.
During the visit, in addition to "Huai Mao", enterprises that settled in Dingxing earlier such as "Ximai" and "Ma Dajie" are also constantly improving their processes and developing new products. On the basis of consolidating the first generation of pure oatmeal and compound oatmeal products market, "Ximai" has developed a series of puffed oats, which are deeply loved by young consumers. "Ma Dajie" has built a 100,000-level purification workshop, introduced a number of international advanced automatic production lines, and made efforts to the fresh bean products project, and their production of oil bean bubbles, north tofu, tofu shreds, frozen tofu and other products have been settled in RT-Mart, good fruits and vegetables, Hema fresh and other supermarkets, and have become suppliers of catering enterprises such as Haidilao, Sipping and Feeding.
Recently, in the product exhibition hall of Huaimao Food Technology Co., Ltd., the staff put new products on the booth. Photo by correspondent Xu Haitao
Accurate investment promotion, strong chain replenishment chain extension
On January 18, in the R&D center of Hebei Ma Dajie Food Co., Ltd., Ma Yan, the general manager of the company, organized a low-fat, sucrose-free cake research and development seminar to analyze the problems in the development process of this new product and discuss solutions.
"The competition in the snack food industry is becoming increasingly fierce, and the trend of product health is prominent. The cake we are developing not only has the characteristics of low fat and no sucrose, but also has the functions of regulating the intestine and improving immunity to a certain extent because of the addition of chitosan oligosaccharides and other ingredients. Ma Yan said that at present, the company has developed sucrose-free toast, sugar-free waffles and other products, and the next step will be to work hard in terms of fat-free and sucrose-free, so that the products are nutritious and healthy.
"Snack food has entered a stage of functional innovation, not only delicious, but also healthy." Wang Bo, deputy county magistrate of Dingxing County, said that the county focuses on the strong chain and the extension chain, while guiding leisure food enterprises to adjust the product structure and develop functional foods, it will focus on the implementation of accurate investment promotion in developed cities and regions such as Beijing, Tianjin, Guangdong, and Fujian, and strive to promote the transformation of leisure food into functional food.
In order to seize the "new highland" of the gastronomic economy, Dingxing County has set up a leading group for investment promotion work headed by the secretary of the county party committee and deputy leader by the county chief, organized multiple cadres to study and inspect Jinjiang, Linying and other areas in Fujian Province, learned from advanced experience, and referred to the formulation of the county's investment promotion and preferential enterprise policies; compiled the Dingxing leisure food investment project database, and unified the preparation of the project background, market conditions, economic benefits and other contents, so that the investment promotion is more targeted and more effective.
At the same time, the county hired 11 industry figures such as the president of Fujian Fuqing Food Association as the county's development investment consultants, using relevant advantages to carry out industrial chain cluster investment promotion; hired 12 investment ambassadors, including the chairman of Hebei Jiaxu Fumei Technology Co., Ltd., to introduce project sponsor incentives to encourage the whole people to invest in investment, forming a large investment pattern of "leadership + department, county + township, local + vertical management, organs + society", attracting a number of large-scale, energetic, good efficiency, High-quality enterprises with strong driving force settled in Dingxing.
Hebei Meiye Siwei Biotechnology Co., Ltd. is one of them. According to the company's chairman Feng Yumei, the company is established by the merger of Beijing Meiyas Phospholipid Technology Co., Ltd. and Beijing Yuanhuamei Phospholipid Technology Co., Ltd., and their Meiye Siwei project invested and built in Dingxing has been put into operation in March last year, with an annual output of 3,000 tons of powdered phospholipid products, and its products have a market share of 25% in the Asia-Pacific market. At present, the second phase of the project has been launched, and it is expected to reach full production in 2022, with an annual output of 8,000 tons of phospholipid series products after the completion of the project.
"We came here to develop, not only to achieve the doubling of production capacity, but also to achieve a full range of innovation and upgrading of production technology and equipment, which is inseparable from the full support of Dingxing." Feng Yumei said that after the project was put into production, the company's liquidity was lacking, and the main leaders of the county actively coordinated with the bank after learning of the situation to help the enterprise solve the capital problem.
It is understood that in order to further strengthen financial support, Dingxing County has deeply promoted the "100 lines and thousands of enterprises" activity, reduced the loan rate, and timely gave loan discounts to project enterprises that meet the standards; strengthened infrastructure support. Cooperate with large-scale intentional enterprises to start the infrastructure construction of Dingxing Jintai Economic Development Zone (North District) to provide a good basic environment for enterprises to land.
On this basis, Dingxing County further strengthened scientific research support, cooperated with the Institute of Process of the Chinese Academy of Sciences, the Food College of Jiangnan University, Beijing University of Chemical Technology, Shanghai Institute of Micro-industry Technology, etc., and established anthocyanin industry research institute, food industry research institute, and technology transfer center to promote the organic combination of production, education and research, and promote the upgrading of the leisure food industry.
Today, Dingxing County, The Capital of China's Leisure Food, has begun to take shape. In the next step, the county will deepen the development of the leisure food industry, continuously increase the intensity of investment attraction, do a good job in the work of strengthening the chain and extending the chain, and the agglomeration effect of the food industry will be more prominent, and strive to reach 15 billion yuan in the operating income of the food industry in 2025. (Hebei Daily reporter Xu Hua correspondent Li Hang, Xu Haitao)
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