On the afternoon of July 18, Xuanwei Puji Ham Food Co., Ltd. held a brand launch conference for the old Pujia family at the Lide Hotel, and more than 200 franchisees and representatives of major supermarkets from all over the country attended the event. A total of 119 new products in the black pig ham series were released at this conference.
Xuanwei ham has a history of more than 300 years of fame, named after being produced in Xuanwei, and is famous with Zhejiang Jinhua ham for its unique flavor. Its main characteristics are: shaped like a pipa, large toes and small bones, thin skin and thick flesh, fat and thin moderate; cut section, rich aroma, bright color, lean flesh is bright red or rose, fat flesh is milky white, bones are slightly peachy, like blood is still moisturizing.
Xuanwei ham making technology is a national intangible cultural heritage, is the crystallization of the wisdom of the ancestors, it intuitively reflects this important process of human social development, has historical, social, scientific and technological and economic value, is an indispensable physical evidence for social development. Xuanwei ham making technology comes from the agricultural civilization, and has developed to serve both production and life, and has become an inseparable part of the life of Xuanwei people.
Nowadays, the ham made by intangible cultural heritage skills has become a delicacy on the table, and life has become the carrier of the inheritance of intangible cultural heritage skills. Modern social development and historical process prove the eternal charm of the value of "living fossils", and the people of Xuanwei will continue to strengthen the protection and inheritance of this "living fossil", which is a recognition of the 5,000-year history of Chinese civilization and of great significance for inheriting civilization and building advanced culture.
Zhu Chunling Zhao Fan