Cover news reporter Yu Qishu
Japanese sake sales are declining in Japan, but they are rising rapidly in China. This year's spring sugar, Japanese sake is also grandly unveiled, bringing a variety of sake for everyone to taste.
At the launch of shangri-la's sake 100 sake awards (competition) and sake guide (SAKETIMES Chinese edition) on the afternoon of April 6, Jiang Linyuan, founder of WINE100 and president of the Shanghai Liquor Circulation Association, said that China has become the largest export market for sake in Japan.
According to reports, in fact, Japanese sake is not the first selling liquor in Japan, and the most sold liquor in Japan is shochu. In recent years, the sales of Japanese sake in Japan have shown a downward trend, but in China, it has ushered in rapid growth, becoming the choice of more and more Chinese table.
Japan's sake status has been recognized by UNESCO as an intangible cultural heritage and has a considerable reputation in the world.
As Japanese sake is sought after by Chinese consumers, China's famous authoritative wine competition WINE100 and Japan's most visited sake professional media SEEKTIMES decided to bring the Sake 100 Sake Awards to China.
Founded in Shanghai, China, the WINE100 Wine Competition has been successfully held for 10 consecutive years, and its credibility and influence in the field of fine wines have been widely recognized.
SAKETIMES is also quite influential as the most popular sake headline media in Japan.
The two companies will also work with INAGORA, the largest cross-border e-commerce platform in China and Japan, to create a sake guide (SAKETIMES Chinese edition) for high-quality Japanese sake content platforms, in order to promote Japanese sake culture while expanding the influence of sake 100.
Jiang Linyuan said that the goal of sake 100 is to establish a credible and instructive sake evaluation system in China supported by the Japanese official association and endorsed by Chinese and Japanese sake industry experts, establish a list that meets the tastes of Chinese, and avoid cognitive bias in the taste of sake caused by the different population tastes of various countries and regions.
According to reports, according to the specific name and process of modern sake, the competition will be divided into five groups, namely pure rice daisei, pure rice sake, pure rice sake, this brewing system of sake (daigin and sake) and sparkling sake.
Mr. Li, a lecturer at SSI International Japanese Sake, introduced that Japanese sake is fermented from rice and rice koji, and its process is similar to that of wine, with alcohol not exceeding 22 degrees, generally between 15-16 degrees, higher than ordinary wine. But its flavor is produced in the opposite direction of wine, where 70% of the flavor comes from the raw materials, but 70% of the flavor of sake comes from the process.
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