Source: Consumer Review Network (ID: XFPL1894)
Text: Pills
Recently, consumers learned from the market that Guanyuanhong, a brand under Guyue Longshan, launched a mild tide drinking "Zhuangyuanhong D-TOWN", which is a grape jasmine bubble sake with an alcohol content of 2.8% Vol. At present, it has been promoted in the famous bar ET-HOUSE in Shaoxing.
Consumer Jun observed that this D-TOWN sparkling sake is stylishly packaged and unique. It presents the traditional architectural group of Shaoxing in the form of lines through a young and flat design technique. The alcohol content of only 2.8% vol, coupled with the rich fruity aroma, is favored by young people. It is suitable for one person to drink alone for inspiration and creation, and it is also suitable for all kinds of hipsters to gather.
Slowly open the bottle, full and transparent rose red, smell with grapes, jasmine fragrance and glutinous rice mellow aroma, take a sip, soft and refreshing, just the right sweetness and moist acidity, so that the wine body has a sense of natural balance, in the silky into the throat after the charm, endless aftertaste, refreshing.
It is understood that As the forerunner and explorer of the young brand under Guyue Longshan, in the young "voice", lock the trend cultural vane, strongly stationed in the carnival night of young people, witnessed a carnival party that made young people "pounce", fully demonstrated the attitude of hipsters, and let hundreds of millions of young people play together.
Ms. Zhang, who has always had a good feeling for low-grade wine, told the consumer jun that she recently learned the information of this new product of Zhuangyuanhong, which feels similar to the beer bottle, and the taste of grapes and jasmine is something I personally like very much, this wine is very suitable for several girlfriends to drink at a party, hoping to promote it as soon as possible, so that friends who like low-grade wine have a good taste.
This summer, Zhuangyuanhong has launched three new products, namely the 12-degree semi-dry yellow wine Zhuangyuan Supreme, the 12-degree semi-sweet huangjiu Zhuangyuan and the first and 18 degrees Xiangxue Huangjiu Zhuangyuan red atmosphere. Judging from the degree of the new product, it is all low-grade wine.
The newly launched D-TOWN sparkling sake has an alcohol content of only 2.8% Vol. It can be seen that in recent years, by creating a brand IP rich in youthful genes, focusing on young consumer groups, the low-grade wine products continuously launched in the second half of this year are a further exploration of Zhuangyuanhong to build a young and fashionable brand.
According to the "2020 Young People's Alcohol Consumption Insight Report" released by the CbN Commercial Data Center, young consumers lead the health micro-alcohol boom and prefer low-grade alcohol. Slightly drunk with low degrees, become the choice of the younger generation.
In the view of the consumer jun, whether these low-grade wines can finally win the hearts of young people, in addition to packaging design, cultural output, etc., the core is still in the quality and taste, especially at the party, can the combination of dinner and wine make people feel physical and mental pleasure, wine friends, how do you think about the new product of Yuanhong?
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