■ Press: Nearly 75,000 pieces of big data tell you which wine wins the hearts of consumers the most.
The bursting of the bubble of high-end wine prices, the return of rational consumption, the "aristocratic" image of wine has been unable to adapt to the actual needs of the market, and affordable wines have gradually been put on the table of the public.
In the wine sector, consumers usually have two criteria for "good", one is subjective preference and the other is expertise.
In recent years, with the popularization of wine culture and knowledge, wine, which used to be used as a business purpose, has begun to enter the homes of ordinary people. In addition, the rise of e-commerce has led to the online consumption of wine, and users' online reviews have become an important reference for many consumers.
In January 2021, Consumer Reports collected and analyzed nearly 75,000 consumer evaluation data for 25 wines on the official channels of Tmall, JD.com and Suning, from China, Australia, Chile, the United States, Spain, France and other regions.
Image source: Figureworm Creative
<h1> Evaluate the brand</h1>
Penfolds, Lafite, Great Wall, Zhang Yu, Yellow-tailed Kangaroo, Octagonal Star, Zhixiang, Oran, Dynasty, Red Devil, Shengzhi, Montes, Mogao, California Leshi, Ilasu, Tonghua, Xintian, Bay of Love, Mula, Drunken Goose Lady, Loulan, Drunken Red Camel, Litten, Dorothy, Swan Village
<h1>Evaluation indicators</h1>
Entrance, aroma, taste, taste, typicality, top
<h1>Word-of-mouth results</h1>
1. Combined with the results of various indicators, less than 50 yuan is recommended for Dynasties and Tonghua, and more than 50 yuan is recommended for Swan Zhuang and Montes.
2. Dynasty taste is mellow and recognizable, and the Swan Village wine is relatively plump and has a strong fruit aroma.
3. Below 50 yuan, Drunken Goose Lady and Mula rank at the bottom; above 50 yuan, Olan and Rafi are not recommended.
4. Drunken Goose Lady has a thin taste, a strong alcohol taste, a mula taste is astringent, and the tail rhyme is short; the oran taste is light and lacks layers, and the Lafite taste is sour and a bit top-headed.
<h1>Under 50 yuan: The taste of the dynasty is classic, and the taste of drunken goose lady is thin</h1>
As a world-widely adaptable fruit, grapes are widely cultivated from 20° to 52° north latitude to 30° to 45° south latitude, and are popular around the world with unique winemaking characteristics.
Color is the most common wine classification standard, based on this, can be divided into three types: red wine, rosé wine, and white wine.
Red wines are fermented with red grapes, which are generally purple or ruby red at a young age and gradually turn garnet or brick red after aging. However, the shade of colour is also related to the time of maceration and the grape variety, with thick-skinned varieties such as Cabernet Sauvignon and Syrah producing deeper colours, while those made by Pinot Noir, Grenache and Nebbiolo are lighter in colour.
According to the difference in sugar content, red wine can be divided into dry type, semi-dry type, semi-sweet type, sweet type, in addition to the mainstream dry red is a little sour, other types of drink have more or less sweet taste.
The word-of-mouth evaluation results show that the praise rate of many indicators of Dynasty is high, and the CCR score is 8.4. Dynasty is the first wine enterprise in China to specialize in the production of dry wine, and together with Zhangyu and the Great Wall, it is called the "old three strongest" in China's wine industry. This dry red wine is one of the classic wines of the dynasty, and some consumers comment that "the mouth is fragrant, the light fruity aroma" "the taste is pure, not particularly sour after awakening", "it is still the same taste more than ten years ago", etc.
A sweet and ugly, Tonghua this sweet mountain wine unexpectedly received more praise, or even if it drank like a concentrated juice and did not look like wine, at least full of instinctive pleasure. "There is a sweet taste, a faint fruity aroma" and "it feels more like a grape juice drink", which may be a good choice for friends who do not like dry red. However, the wine has been added to brandy to increase alcohol, and many consumers also say that "the staying power is not small", and those who are not strong should not drink more.
The self-media drunken goose lady that has shelled the Chinese wine market OEM (OEM) chaos and became popular, but its eponymous brand drunken goose girl Merlot dry red wine is slightly disappointing. First, the taste is thin, lack of layering, some consumers mentioned that "the taste is too thin, there is no stimulation of multiple tastes", "there is basically no fruity aroma, and there is basically no aftertaste", and the second is that the alcohol taste is strong, such as "this wine is too young, the alcohol taste is more obvious" "Only the pungent alcohol taste". Putting aside the quality of the wine, the quality of the stopper is also a point that many consumers complain about.
Mulla's overall CCR score was only 5.6, and the taste, aroma, taste, and typicality were all lackluster. Some consumers said that "there is no red wine taste, only wine taste", "astringent taste and short tail rhyme", "the entrance acidity is obvious, the aroma is not very prominent, there will be a little irritation".
In addition, the reviews of Penfold Roselle Villa Cabernet Sauvignon red wine, which sold higher on the online channel, were polarized. Some people think that it is "in line with the taste of the public" and "the taste is slightly sweeter", and some people say that "the alcohol taste is heavy" and "like the old vinegar of Shanxi".
<h1>More than 50 yuan: Swan Village is fruity, and Rafi is a bit on top</h1>
To transform a grape into a drop of wine, it generally needs to go through steps such as picking, crushing, pressing, fermentation, aging and bottling. However, different varieties of grapes also need to be treated with different vinification processes, which also brings the typical taste of the wine.
What is the "typicality" of the taste?
For example, the wine of Burgundy in France drinks different "fields". Even in the same village, two fields 200 meters apart, the wine produced is very different. Another example is the Argentine fine wine, drinking is the "altitude", the same Malbec grapes, different altitudes of the field planted out of the very different, 1000 meters up began to come out of the clear black pepper aroma, with steak complement each other.
Word-of-mouth evaluation results show that the Swan Zhuang CCR comprehensive score of 8.2, aroma, taste, typical performance are more outstanding, many consumers mentioned "fruity aroma" - "there is a strong fruit aroma" "drinking fruity aroma is very heavy, sweet feeling" "wine body is very full, tannins are strong, there is a black berry aroma" and so on.
In terms of entrance and taste, Irasu has gained more favor, and some consumers have commented that "the taste is sweet and floral", "the tannins are well balanced", "the entrance is less sour" and so on.
On the contrary, Oran and Rafi suffered Waterloo, and the CCR score was 6.8 and 6.0 respectively.
Under the endorsement of fashion bloggers on social platforms such as Douyin and Xiaohongshu, Oran Little Red Riding Hood Dry Red Wine has been promoted to "Internet celebrity". Bottle body wolf head red hat, wolf head cork, the design is quite fairy tale. This is a relatively "young" wine, belonging to the entry level, the taste is light, the taste is thin, there are not too many waves on the level, and even some consumers question its "like mixed with water", "mixed with too much water" "liquor like the original liquid with water, mixed with good light and light".
Lafite's CCR overall score is at the bottom, and it is labeled as "sour taste", "weak taste" and "a bit top". One consumer commented that "the wine is dark, poor and tasteless, sour, too faint to recognize the characteristics, and has no fragrance." The liquid contains more white floating debris, which should be a barrel or a stopper chip. Although it is a Rothschild product, it still has a poor taste and taste." Another consumer said that "the taste is not mellow, the bitterness is relatively heavy, almost completely covering the grape flavor and wine aroma, and the taste is relatively dry."
The astringency of dry wines is mainly derived from tannins.
Tannins are called tannic acid in the pharmacopoeia, and among the grape fruits, tannins are the most abundant phenolic substances, mainly found in the seeds, peels, pulp and stems of grapes, and are an important component of the astringency of red wine.
Some of the more complex full-bodied wines have a particularly strong tannin flavor if the storage period is too short. Therefore, we usually perform "decanting" before drinking unripe wines and cheap wines, that is, the wine is poured from the bottle into the decanter, the process will introduce air, and the oxygen in it will react with the volatile substances in the wine, so that the aroma changes from closed to open, and the tannins change from firm to soft.
<h1>Essential knowledge of wine</h1>
1. Some countries divide red wine into different grades.
France: Grade I (AOC) refers to red wines from the appellations, VDQS refers to red wines from fine regions, Grade III (VIN DE PAYS) refers to ordinary regional table wines, and Grade IV (INC DE TABLE) refers to the lowest grade red wines in France.
Italy: Grade 1 (DOCG) refers to premium AOC wines, Grade II (DOC) refers to Fine Regional Wines, Grade 3 (IGT) refers to regional wines, and Grade IV (VDT) refers to general table wines.
2. The origin of red wine is divided into "New World" and "Old World". The "Old World" winemaking technology pays more attention to artificiality, is relatively traditional, and has a strong historical atmosphere; while the "New World" pays more attention to innovation, has a higher degree of mechanization, and the taste is constantly updated.
3. The best drinking time for ordinary red wine is only 3 years, and the best drinking time for high-quality red wine is after 12 years.
4. Not all wines are capable of aging, at least more than 95% of the market is not. The ageing ability of a wine depends mainly on the content and intensity of tannic acids in the wine, as well as the type of grape used in the wine (Cabernet Sauvignon grapes are more suitable for aging).
5. Sulfur dioxide is present in almost all wines, playing antioxidant, antiseptic and other roles. Generally speaking, the impact of sulfur dioxide in a whole bottle of wine on human health is far less than that of alcohol.
6. In the case of stuffing the cork and putting it in the refrigerator, different types of wine can be stored for different times after opening the bottle (generally the higher the tannin and acidity, the longer it can be stored after opening):
Sparkling wine: 1 to 3 days;
Light white wine, sweet white and rosé: 5 to 7 days;
Full-bodied white wine: 3 to 5 days;
Red wine: 3 to 5 days;
Fortified wine: 28 days.
【Special Statement】: The original data used in this content are from the official website of the e-commerce platform, and the data is objective and true. The reference to the brand in this report only represents the product of that model and does not represent the evaluation status of other models of products of the same brand.