At the Shanghai Auto Show a few days ago, the HI version of the Polar Fox Alpha S Huawei, which is deeply cooperated with BAIC BJEV, was released, and then Yu Chengdong, president of Huawei's consumer business department, shouted for the Cyris SF5 on the Huawei Mall. In 2 days, Xilis SF5 orders exceeded 3,000, and Huawei, which "does not build cars", began to sell cars, and its cross-border circle-breaking move caused a huge shock in the consumer electronics circle and the automotive industry. From April 19 to April 26, 5 trading days of Xiaokang shares, the shareholders of Xilis, continued to soar. Huawei began to set off a leading upward trend like the previous "Tesla concept" in the capital market, and many car companies touched Huawei, and the limelight was positive.
In fact, the whirlwind of Huawei concept that blew up in an instant made the automotive industry, consumer electronics industry and capital market dizzy for a while, who is Xilis, and why did he choose Xilis as the first order for online car sales on Huawei Mall? Xilix SF5 and Jihu who are authentic "Huawei made", Standing behind Huawei's car manufacturing and Huawei selling cars, Wang Jun, president of Huawei's intelligent car solution BU, and Xu Chengdong, president of Huawei's consumer electronics division, reflected on Huawei's car ideas?
Who is Cyrus?
The full name of Xilis is Chongqing Jinkang New Energy Automobile Co., Ltd., which was previously a wholly-owned subsidiary of Xiaokang Co., Ltd., which was registered and established in 2012, mainly engaged in research and development, production and sales of new energy vehicles and their parts, technical consulting, technical services and transfer of technological achievements in automobile research and development and related technologies. Its shareholder information is very simple, the major shareholder Chongqing Xiaokang Industrial Group Co., Ltd. holds 80.645% of the shares, and the Chongqing Jinxin Equity Investment Fund Partnership (Limited Partnership) holds 19.354%. Ma Jianchang, chairman of Jinkang Automobile, born in 1978, Chinese nationality, no right of permanent residence abroad, senior executive MBA, was the president of Xiaokang Automobile Group Co., Ltd. and the general manager of the overseas business department, the general manager of the motorcycle business department, and the general manager of Chongqing Xiaokang Import and Export Co., Ltd. He is currently the vice president of Chongqing Xiaokang Industrial Group Co., Ltd.
According to the financing information disclosed by Tianyancha, Chongqing Jinkang's predecessor obtained equity financing from Xiaokang shares in July 2016; in June 2019, it obtained 960 million yuan of strategic financing from Chongqing Liangjiang Capital; on April 24, 2020, Jinkang New Energy received a strategic investment of 2 billion yuan, and throughout 2020, Jinkang New Energy received a total of 22 financings. The company has set up sales companies in Guangzhou, Shanghai, Hangzhou, Jinan, Chongqing, and set up a technology company in Beijing, Chongqing New Energy Automobile Design Institute Co., Ltd. and Beijing branch.
Why Cyrus?
On the evening of April 20, Yu Chengdong, managing director and CEO of Huawei's consumer business, appeared at Huawei's global flagship store in Nanjing East Road, Shanghai, and announced the official sale of the Cyrus Huawei Smart SF5, which said that the model would enter Huawei's stores and flagship stores and be sold under the Huawei Smart Select brand. "After 4 rounds of sanctions in the United States, Huawei's high-frequency, just-needed, and massive product business has encountered huge difficulties, and although the sales of smart electric vehicles are not as large as mobile phones, the unit price is high, which can make up for the lack of sales of mobile phones." Yu Chengdong is a staunch supporter of the car-making faction at Huawei, and after Ren Zhengfei "strictly ordered" not to build cars, the huge sales network once built for Huawei mobile phones has become the best channel for selling cars.
"This is a pioneer in both the consumer electronics industry and the automotive industry. In the future, Huawei will not only provide leading ICT smart car solutions to help car companies build good cars, but also help car companies sell good cars through high-end brand operations, marketing experience, and sales networks accumulated in the consumer electronics industry. Yu Chengdong said bluntly.
It is reported that the basis for supporting Huawei's car sales is a huge global sales network. According to the official data, by the end of 2020, Huawei's consumer business has established nearly 60,000 retail positions around the world, including 12 flagship stores and more than 5,000 experience stores, receiving more than 80 million users. Yu Chengdong said, "This is not at all in the same order of magnitude as BMW, Mercedes-Benz, Tesla and other car brands." ”
At the scene, Yu Chengdong instead of Zhang Xinghai, the founder of Xiaokang Group, made an introduction to Xilis, and Yu Chengdong praised it during the banquet, as can be seen from Yu Chengdong's personal Weibo, Yu Chengdong praised Cyrus as a "low-key strength faction" and "adhere to long-termism".
According to Yu Chengdong's narration, Xilis has more than 20 years of experience in vehicle manufacturing, and is currently one of the very few new energy vehicle companies in China that start from scratch and master the core technology. "In the past five years, Xilis has been deeply cultivating in the field of zengcheng technology, has more than 1,000 global technology patents, and is the first company in China to independently control the world's leading core technology of sandian", in addition, its intelligent factory with Industry 4.0 in Chongqing is also considered to be an important weight for Xilis to become Huawei's "son of choice".
Some industry insiders believe that on the one hand, Yu Chengdong needs to enrich the vacated Huawei retail channels. On the other hand, regardless of the increase in range technology, Xilis and ideal or other car companies who are better, Huawei should care more about the company's car-making qualifications in the "little white" identity, Jinkang Cyrus equity is simple, should be willing to accept Huawei's new energy intelligent car manufacturing arrangements, whether from the technical, research and development, data and even capital level will fully cooperate. And the capital background is strong and intricate as ideal, while welcoming cooperation, it may not be able to do what it says. In fact, Yu Chengdong also said that in the cooperation with Xilix, Huawei is not only a channel provider, but also participates in design and quality control, and must be deeply involved in technology, products, channels and other aspects.
Cyrus and Polar Fox who are authentic "Made by Huawei"
In fact, after Ren Zhengfei refused to call Huawei a car, Huawei's cooperation with auto companies was expressed as joint development, joint design, and deeper team integration. Among them, Wang Jun, president of smart car BU, said that he is a supplier of incremental components and software for smart cars, while Yu Chengdong, a permanent director of Huawei and CEO of the consumer business department, said that Huawei provides leading ICT smart car solutions. The closeness of their connection to automobiles seems to start from their respective business areas. In a sense, Huawei ICT is the foundation of Huawei's smart cars, but Huawei's smart car solution BU refines HI into a new computing and communication architecture (ICT) and 5 intelligent systems (intelligent driving, intelligent cockpit, intelligent electric, intelligent interconnection, and intelligent car cloud) according to the characteristics of the automotive business, as well as more than 30 intelligent components including lidar and AR-HUD, with the goal of bringing the "digital world to every car".
Wang Jun believes that there is an ICT difference between mobile phones and smart cars, and ICT is closer to smart cars, consumer grade, industrial grade, and vehicle regulation level. After Huawei entered the automotive industry, it found that the requirements were completely different, because cars are closely related to life.
Wang Jun said that when Huawei built the intelligent car supply chain, it found that the best ICT suppliers turned into vehicle specification suppliers, which was far from meeting the requirements.
It is understood that the Xilis SF5 has adopted Huawei technology in many aspects such as power and intelligent configuration of science and technology, such as the application of HUAWEI HiCar full-scenario intelligent interconnection system, Huawei DriveONE three-in-one electric drive system, HUAWEI SOUND surround sound system, etc.
Almost at the same time, the first Huawei inside smart luxury pure electric car BEIQI Jihu Alpha S Huawei HI Edition was released in Shanghai, with prices starting from 388,900 yuan to 429,900 yuan for the high-end version.
"HI" refers to Huawei's smart car solution brand, which includes a series of components such as intelligent cockpit, intelligent driving, intelligent network connection, intelligent electric vehicle, intelligent vehicle cloud, and lidar.
Alpha S Huawei HI Edition includes, which first equipped with the smart cockpit equipped with Hongmeng OS operating system, equipped with a high-definition large screen, using 1+8+N all-scenario interconnection technology, so that navigation, video, music and call and other services can flow seamlessly between the smart cockpit and other devices.
Secondly equipped with huawei's high-end automatic driving technology ADS (3 96-line vehicle-grade lidar, 6 millimeter-wave radar, 12 cameras, 13 ultrasonic radars, and Huawei chips with a computing power of up to 352Tops) in the previous sonic boom industry, it should be pointed out that the Huawei automatic driving system is not theoretical or non-closed experimental road driving, but can be judged by the vehicle itself throughout the whole process, driving by itself, self-learning, and self-evolving high-end driving level.
In addition, Huawei has empowered the leading technology of the power domain to the Alpha S Huawei HI version. Provide the industry's exclusive AI flash charge full-stack power domain high voltage platform solution, 10 minutes can charge up to 197 km cruising range.
According to the promotional poster of Polar Fox Alpha S, this cooperation ARCFOX Polar Fox X Huawei is jointly developed by both parties, ARCFOX Polar Fox is deeply integrated with the Huawei team during the development process, and also fully opens up its "source code" such as three electrics, chassis, body, and driving data, fully shared and deeply integrated. In fact, since 2019, Huawei's senior management has attended the Polar Fox event nearly ten times. Previously, Liu Yu, general manager of BAIC BJEV, elaborated on the era of jihu construction of new forces of car manufacturing 2.0, which is based on the world, mutual cooperation, you have me, I have your ecology, he said when focusing on the cooperation with Huawei, BAIC and Huawei established the Davidson 1873 laboratory to jointly develop a new generation of intelligent networked electric vehicle technology.
Huawei's rotating chairman Xu Weijun said that Huawei does not build cars, but will cooperate with BAIC, Changan and GAC in the way of "Huawei Inside" to create three sub-brands, and the jihu that cooperates with BAIC is the first step in the prologue.