"You can check out this social security card financial account, you can participate in the government's activities to promote consumption, 60 liters minus 20, you are still a little bit, and then buy a little something can be reduced." On August 10, in the Jiefang Mall store of Ningshi Xinxinle Supermarket in Xining City, Qinghai Province, the cashier kindly reminded a lady, and then the reporter saw that the customer went to select some goods and enjoyed the discount.
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Since the beginning of this year, the Department of Commerce of Qinghai Province has conscientiously implemented the work deployment of the Party Central Committee, the State Council, and the Provincial Party Committee and Provincial Government to comprehensively promote consumption, keeping an eye on the goals and tasks, making every effort to overcome difficulties, and taking multiple measures to carry out a series of activities to promote consumption, and the province's consumption has stabilized and improved. In the first half of the year, the province's wholesale industry increased by 43%, ranking the forefront of the country; the total amount of social zero increased by 14.9% year-on-year, and its contribution to Qinghai's economic development became increasingly significant.
<h1 class="pgc-h-arrow-right" data-track="25" > use fiscal leverage to stimulate consumer enthusiasm</h1>
According to the "2021 Consumption Promotion Action Plan of Qinghai Province", the Department of Commerce of Qinghai Province provides special financial support for consumption promotion activities carried out in various places. Focusing on the organization of the launching ceremony of consumption promotion, promotion and exhibition activities, and giving appropriate subsidies to key enterprises participating in consumption promotion activities, carrying out discounts and profits, and enterprises undertaking relevant consumption promotion exhibitions, which has mobilized the enthusiasm of enterprises to carry out consumption promotion activities. At the end of July this year, the Qinghai Provincial Government launched a two-month "Young Relatives, Gathering with Courtesy, Benefiting Ten Thousand Families" activity to benefit the people and promote consumption.
"With the support of the Provincial Department of Finance, we have come up with 18 million yuan of business consumption promotion funds, of which 8 million yuan are huimin consumption coupons and 10 million yuan are automobile consumption coupons." Entrusted China UnionPay Qinghai Branch to issue to two cities and six states, covering more than 200 limited enterprises, covering more than 600 stores, including automobile sales 4S stores, key supermarkets, restaurants, gas stations, etc. Gao Jun, director of the Market Operation Regulation Department of the Department of Commerce of Qinghai Province, introduced to the International Business Daily reporter.
At this event, China UnionPay Qinghai Branch configured three special activities: general coupons, social security card full reduction, and car purchase subsidies, which are very convenient for consumers to operate. Among them, the general coupon is collected through the cloud flash payment APP, as long as it is a person in Qinghai, there is no other restriction; the social security card full reduction is mainly to facilitate the elderly consumers, directly swipe the card to participate in the activity; car purchase subsidy issuance through the cloud flash payment APP scan code transaction, consumers submit complete car purchase information after the issuance of subsidies to issue subsidies of 2,000 yuan, to achieve subsidy issuance management process, program standardization and system automation.
The scientific use of fiscal leverage has effectively stimulated consumer enthusiasm and boosted the confidence of social zero enterprises in operating under the normalization of epidemic prevention and control.
Issued 10 million yuan of automobile consumption promotion coupons
In the Jiefang Mall of Ningshi Xinxinle Supermarket, posters of the "Young Relatives have courtesy and gather hui wanjia" activity posters can be seen everywhere, and cashiers will also remind consumers to participate in the activities in time. Yu Xiaohui, deputy general manager of Qinghai Ningshi Xinxinle Commerce and Trade Co., Ltd., told reporters that the use of consumption coupons in their 46 stores has accounted for about 18% of the total number of issued, and from July 31 to August 9, their sales have increased by 1 million yuan year-on-year. In order to cooperate with the activities of the Qinghai Provincial Department of Commerce, they also carried out single product superposition preferential activities, and also cooperated with banks to carry out superposition preferential treatment to promote consumption. "The government's activity is particularly convenient in terms of financial settlement, the process is particularly scientific, the first day of the use of coupons, the next day the subsidy can be issued to the enterprise." Yu Xiaohui said happily.
"I came to grab the coupon at 10 a.m. every day, and I have grabbed two coupons that are 60 minus 20, and those who are 200 minus 50 have not been grabbed." You see from July 31st to September 30th can be robbed, it is also very convenient to use, with UnionPay cloud flash payment APP payment directly deducted. On August 11, at the convenience store of Ningshi Xinxinle Supermarket on Haiyan Road in Xining City, a male consumer took out his mobile phone to demonstrate his coupon snatching process to reporters, and taught reporters how to grab coupons.
Issued 8 million yuan of coupons to benefit the people and promote consumption
At the door of the Dongfeng Honda store on Kunlun East Road in Xining City, the banner "Buy Dongfeng Honda and enjoy government subsidies" comes into view. According to Li Chao, general manager of Qinghai Hengyuan Automobile Sales Co., Ltd., their company represents Dongfeng Honda, Shanghai Volkswagen, Chevrolet, Buick and many other brands, from August 1 to 10, they have sold 300 cars, and there are about 160 customers who have cashed in subsidies, and some are applying. "Because customers can only receive subsidies because they have to upload procedures such as driving licenses, the data lags slightly." This year, Qinghai Province innovated the use of out-of-price subsidies, consumers self-declaration, customer sense of gain is stronger, strengthen consumer confidence, and promote consumers' willingness to buy cars in advance. Li Chao said.
<h1 class="pgc-h-arrow-right" data-track="39" > multi-field, multi-level, diversified to promote consumption</h1>
"There are activities in the month" and "there are themes every time"... Since the beginning of this year, the Department of Commerce of Qinghai Province has carried out consumption promotion actions throughout the year, in accordance with the method of "government sponsorship, enterprise participation, and market operation", grasped the festival business opportunities such as holidays, cultural tourism, and rural markets, and focused on the hot spots of mass consumption, through the form of promotion of upper and lower levels, urban-rural interaction, industry linkage, etc., multi-field, multi-level and diversified to carry out consumption promotion actions, and achieved positive results.
On April 28 this year, the Department of Commerce of Qinghai Province led the "Shuangpin Online Shopping Festival", as of May 25, the province's online retail sales increased by 15.4% year-on-year; on April 30, it also led the launch of the "Enjoy Consumption, A Better Life" as the theme of the consumption promotion month activities, cities and states frequently held supermarket promotions, automobile promotions, food street promotions and other activities, the results are also quite remarkable. Taking Xining City as an example, in the first half of the year, the total retail sales of social consumer goods were 27.95 billion yuan, an increase of 15.5% year-on-year; the sales of the wholesale industry were 101.76 billion yuan, contributing 98.1% to the wholesale growth of the province, driving the growth rate of the province by 42.1 percentage points.
Consumption promotion activities combined with Qinghai eco-tourism have become a highlight of many consumption activities. According to Gao Jun, Haidong citizens and counties, Xunhua County, Hualong County and Guide County of Hainan Prefecture relied on flower viewing activities such as the Peach Blossom Festival, the Apricot Blossom Festival, and the Pear Blossom Festival in April and May, and Menyuan County, Haibei Prefecture, relied on the Rape Flower Tourism Festival in June and July to organize online and offline activities to promote consumption; the areas along the four major tourist landscape corridors of Qilian Mountain Scenic Belt, Qinghai Lake Scenic Area, the upper reaches of the Yellow River, and Chaka Salt Lake fully combined the cultural tourism agglomeration effect, and organized distinctive, reputable, and influential commercial and trade enterprises to carry out commodity display and sales activities. Promote the in-depth docking and linkage development of consumption in terms of business, travel, transportation, food, accommodation, and entertainment, and have achieved good results. In Haixi Prefecture, as the enthusiasm of the public to travel continues to rise, the popular attractions in the state continue to heat up. From January to June, Haixi Prefecture's online travel online retail sales reached nearly 230 million yuan, and online retail sales exceeded 400 million yuan, an increase of 113.4% year-on-year.
Next, how can Qinghai Province continue to tap the consumption potential? Gao Jun said that they have carried out a series of plans for the second half of the year. For example: docking Shanghai's "May Five-Year Shopping Festival", integrating online and offline consumption, carrying out a series of docking and promotional activities to help enterprises in the province open up a larger market; expanding automobile consumption, it is expected to hold 2-3 special exhibition and sales activities throughout the year; with the help of major activities to promote consumption, in response to the provincial party committee and provincial government yak barley industry related plans, together with the Agriculture and Animal Husbandry Department and other departments, organize enterprises in the province to participate in the "11th China (Guizhou) International Wine Expo" to enhance the popularity of famous and special products such as barley wine. (International Business Daily/Xu Xia)