Blowing the call of the famous teachers, Wendu Education has developed the strategic layout of teachers

In the education and training industry, the issue of "famous teachers" has always been a focus topic. Almost all well-known educational institutions, in the process of development, will face the problem of the flow of famous teachers: the departure of New Oriental famous teachers is not the first time, but also won the title of "Whampoa Military Academy" for New Oriental; Good Future has experienced the impact of the departure of famous teachers as early as 2007; recently K12 online institutions in the field of K12 education ape tutoring, there have been similar problems.

The flow of these famous teachers often triggers some social concerns and discussions, bringing some "doubts" and "troubles" to the outside world and students, but in fact, people in the industry are well aware that such phenomena are really "industry norms", how educational institutions position "famous teachers", how to manage the teaching team, what kind of strategies are there in teachers, teaching and research, in fact, for the institution itself and students, more worthy of attention and more important than the regular flow of famous teachers.

Continue to introduce excellent teachers and deny "de-famous teachers"

On March 9, 2021, in an interview with the Securities Times reporter, Wang Voter, the current president of Wendu Education Group, responded to the concerns of The Wendu Education Teachers.

Wang voter denied the rumors of Wendu education "de-famous teachers" problem, said: "Famous teachers are not uncommon to go out in education and training institutions, famous teachers are very important for any institution, Wendu education also needs famous teachers, the company has never implemented 'de-famous teachers', you can see our official website, we actually invited a group of famous teachers to come to class, if we really want to 'go to famous teachers', there is no need to ask famous teachers." ”

After consultation, it was found that Wendu Online School released an article on February 4 "Wendu Online School Official Announcement: New Year, New Atmosphere, Strength famous teachers new appearance!" 》。 In this official announcement, Wendu Online School said that in line with the goal of teaching quality first, after layers of selection, the teaching team ushered in a group of powerful famous teachers to join.

In the lineup of officially announced famous teachers, the three subjects of political mathematics and Ying are all covered, including Tang Jiafeng (known as Tang Shen in the Jianghu people), Zhang Junfang (professor of philosophy, one of the three major philosophical giants), Xu Zhiming (a cultivator of the national examination and research political champions for many years, Phoenix SATELLITE TV current affairs commentators) and other taidou-level "seniors"; there are also Chen Zhengkang (2020 Sina Education Annual Influential Person), Liu Boqiang (a voice class broadcast more than 10 million Internet celebrities) and other Mesozoic "strongmen", and there is no shortage of younger "big coffee" like Dou Zheng. 。

Judging from the lineup of famous teachers introduced by Wendu Education, it is indeed extraordinary, not only does not exist the problem of "de-famous teachers", but also intends to pay attention to coordinating the age ladder of famous teachers and other aspects, with a variety of famous teacher structures, as far as possible to meet the individual needs of more students.

It is understood that this is also related to the "olive-shaped teacher structure" being implemented by Wendu Education.

What is an "olive-shaped teacher structure"?

It is understood that in order to improve the learning effect of students, Wendu Education has been adhering to the strategy of developing an "olive-type teacher structure" for many years, focusing on the construction of the teacher system, teaching and research system, and creating a complete teaching link closed loop of "teaching, learning, testing, practicing and evaluating" around student learning.

The olive-shaped teacher structure of Wendu Education is divided into famous teachers and teaching research institutes at both ends, and the middle structure is a large number of first-line outstanding teachers. In the new course product of OMO 2.0 to be released by Wendu, it not only sets up coffee-level teachers to teach and famous teachers to click, but also provides students with teaching services including making learning plans, regular assessments, answering questions, supervising the whole process, sharing handout materials, etc. in addition to teaching. According to rough statistics, these links will involve at least 5 teachers with different functions. In the background, the olive-shaped teacher structure is more related to the overall operation of educational institutions. Every link of examination and research policy collection, book editing, examination center research, and question bank construction shows the comprehensive strength of the teaching staff.

Nowadays, in the education and training industry, each institution will emphasize its own "emphasis on teaching and research" and "pay attention to teacher training", but in fact, there are not many institutions with strength and determination to act. After all, this is a large project that cannot see results in the short term, and it requires a lot of manpower and material investment. Limited by the size and financial constraints of enterprises, many institutions still focus their main efforts on admissions and marketing, which is more likely to see results.

The investment of Wendu in teachers and teaching and research can be seen through the construction of Wendu Teaching and Research Institute. We found from the official account of Wendu Institute of Education and Research that Wendu has established special teaching and research branches in various directly operated institutions across the country. In the recruitment, training and advancement of teachers, complete measures have been constructed, such as the training of young teachers, there is a "Rising Star" project. In order to promote the management of teaching quality and help improve the quality of teaching, Wendu also carried out various teaching and research training and teacher PK activities in stages. The establishment of this nationwide system, personnel recruitment, operation maintenance and management is also a big challenge for Wendu Education, which requires great ambition and boldness. However, "if you want to wear the crown, you must bear its weight", which is the only way for an education and training institution to achieve stronger development, and the advantage of Wendu is that it has accumulated and explored for many years, and has been strongly blessed by the power of capital, and the timing is just right.

Wendu Education's continuous introduction of famous teachers is also in line with its consistent strategy and market positioning. In the company profile, Wendu Education mentioned: "With the industry's famous teachers, wonderful courses, high-quality materials, professional services, cutting-edge technology, scientific management and all-round brand building, it has become a well-known education brand in China".