People living in Taiwan may not be able to live without the word "new light" in their lifetime, and its enterprises are closely related to the daily lives of ordinary people. Especially in finance, "Wu Gu Cai" is taiwan's three major financial families that everyone knows.
Xinguang, which started in a commercial bank, was founded by Wu Huoshi, who understood the principle of flexibility. Before entering the insurance industry in the 1960s, he was already a leader in Taiwan's textile industry, but he did not know anything about the insurance industry, but he had a unique secret in sales, which was a legend in the industry!
Movie theater "search notice" and hate insurance "prize Q&A"
Statue of Wu Huoshi, founder of Shin Kong
In Taiwan's financial industry, there are four big people who say "Wu Gu Cai Hua". Hua, that is, Citibank in the United States, the other three are the local financial giant "Wu Gu Cai" Xinguang Wu family, Taiwan Gu family, Fubang Cai family. Shin Kong Wu family, there are two major financial holding companies in Shin Kong and Taichung, and the founder of Shin Kong is Mr. Wu Huoshi, who is full of legends in his life.
Wu Huoshi, born in January 1919 in Dongshitan, Hsinchu City, Taiwan (now the north side of Guangfuli, East District, Hsinchu City), died suddenly in 1986 at the age of 67, before it was too late to explain how to distribute the wealth map.
During the Japanese occupation era, Wu Huoshi studied Chinese with a man named Zheng Yitang when he was a child, and entered Hsinchu First Public School at the age of 10. Due to his poor family, he worked part-time and studied half-time, almost dropping out of school, and thanks to the help of a teacher surnamed Lai, he graduated with honors in 1934. The following year, his father fell ill, and the 17-year-old Wu Huoshi suspended his studies and, under the introduction of his eldest brother Wu Jinlong, went to the Hirano store in Taipei City, which was opened by the Japanese, as an apprentice.
Pingye Shop was a large-scale cloth import wholesaler in Dihua Street, Taipei, and his apprenticeship experience also made a good step for Wu Huoshi to cross the business sea in the future. Wu Huoshi, who was appreciated by the Japanese boss because of his hard work and talent, became the general manager of Ogawa Trading Company from 1939, and at the age of 20, he was responsible for cotton wholesale, and his footprints spread throughout Tainan and Tongdu Dayi, Japan.
Ogawa Trading Company is a new branch of the Japanese boss, coinciding with the late period of the War of Resistance Against Japanese Aggression, Japan implemented the "control system" of the economy in Taiwan, and the cloth industry was particularly depressed, but Wu Huoshi, who was skilled in flexibility, could make the trading house stand alone.
Shin Kong Corporation was established in 1945
In 1945, when Japan surrendered and Taiwan was restored, Wu Huoshi founded the Shin Kong Company in Taipei, and later spent money to build the wooden-hulled ship "Shin Kong" to engage in trade between Taiwan and the mainland. Later, Wu Huoshi, together with Hong Wanchuan and Lin Deng, founded the Sunbeam Group, which became a large enterprise group in Taiwan.
"Shin kong" has two meanings: one is to commemorate the "new" in his hometown Hsinchu, and the other is to thank the Hirano shop owner who brought himself, the Japanese Ogawa Mitsune, so the word "light" is embedded. In his life, Wu Huoshi firmly believed that "human feet will bring fat water" and believed in the Shang dao philosophy of "forging a wide range of good relations". Binding the name of "Shin Kong" to the Japanese boss Mitsune Ozaki is not only not forgetting ben, but also because he is strongly aware of the importance of popularity to career success.
A business friend who is usually only "one-sided" with Wu Huoshi, even after many years, he can still call each other by name. For employees, he also pays attention to each other's fate, never easily dismisses, when the year-end bonus is issued, he will not let the finance send the money casually, sign it himself, but personally hand over each year-end award to each employee. Xinguang is a big enterprise, the number of people is large, Wu Huoshi often takes more than a week to issue the year-end award, but he thinks it is worth it, because this is also a "popularity"!
There was a new light veteran who had followed him for more than 30 years, and once went to the United States for surgery. On the day of his operation, Wu Huoshi, a man in Taiwan, made a transoceanic phone call every few hours to inquire about the condition. This kind of warmth and care, many of Sunbeam's enterprises and subordinates can feel, The wedding and funeral of Sunbeam employees, Wu Huoshi believes that this is a major event in life, and usually attends. Occasionally, when there is an emergency, he also has to back up the ceremony and ask someone to greet him.
A successful person is nothing more than success in being a person and doing things. Popularity is very good, naturally there are more opportunities than others, even if there are difficulties, others will help.
Wu Huoshi's lifelong creed
In The Sunbeam Wu Huoshi Memorial Hospital, Sunbeam's banks, insurance, shopping malls, the founders will engrave wu Huoshi's "Sixteen-Character Proverb" on the walls of the office: "Maintaining the status quo is lagging behind, as long as there is optimism, there is hope." This is also the lifelong creed of the founder of Sunbeam, and it is also the entrepreneurial spirit of Sunbeam Group.
At the beginning of the trade, Wu Huoshi later set up a factory to engage in tea processing, oil pressing and brown sugar, sold the products to the mainland, and then imported Taiwanese necessities such as flour, beans and cotton cloth from the mainland, which made a lot of profits and became a rich local man. After 1949, the two sides of the strait were cut off, and Taiwan was in short supply of materials, especially food and clothing. In 1954, Wu Huoshi received technical support from Japan and was approved to establish the "Chinese Fiber Company", which was the first artificial cotton and rayon cotton company in Taiwan. Later, he founded The Sunbeam Textile Factory in Hsinchu, Miaoli and other places, from the past textile wholesale to industrial production, by the mid-1960s, Wu Huoshi had become a leader in Taiwan's textile industry and served as the chairman of the Textile Association.
In the 1960s, Taiwan's modern service industry rose with economic growth, Wu Huoshi "machine first silent luck", seized this opportunity, in 1963 founded "Shin Kong Products Insurance Company", "Shin Kong Life Insurance", the following year also founded the Great Taipei Gas Company, in 1974 also founded shin kong department store entertainment company, Taiwan Securities Investment Company, Taiwan leasing and other enterprises. So far, Sunbeam's diversified operations have involved textiles, department stores and food, construction, security, computers and insurance.
In addition to The Business, he is also active in philanthropy. At present, Sunbeam has set up the Shin Kong Wu Foundation, the Shin Kong Wu HuoShi Cultural and Educational Foundation, the Shin Kong Wu HuoShi Mr. Rescue and First Aid Foundation, the Tongxinyuan Medical Foundation, and the "Wu Dongjin Foundation" founded by his eldest son. In addition, the four brothers of the second generation of Wu Huoshi also actively engaged in various charitable activities and set up relevant charitable public welfare foundations.
New Light Cinema's first Dolby Cinema
At that time, although he saw that there was a market in the insurance industry, Wu Huoshi started with "no idea" about the industry, and in the 1960s, the two giants of Cathay Pacific and Guoguang monopolized Taiwan's insurance market.
Wu Huoshi wanted to "insert a bar horizontally", which was very difficult at first, so he went to consult his peers, but who can tell you? His layman, who is an employee and a layman, is unfamiliar with insurance. When he began to make insurance policies, Wu Huoshi, who had no way to start, asked employees to run to other insurance companies to do an insurance, and then brought the insurance policy back, "concocted according to law", and carefully pondered.
Insurance depends on sales. At first, Wu Huoshi invited a lot of salesmen, but one by one they came back frustrated, not only did not bring back the insurance policy, people did not even let the door in; for a period of time, Shin Kong Life also faced the risk of closing the door. What to do?
Once, Wu Huoshi went to see a movie and accidentally found that in the middle field, there were subtitles playing "Search Notice" on the side of the movie screen. With a stroke of genius, he finally found a "breakthrough" in sales. He immediately got up, turned to the backstage, spent 5 yuan, and asked someone to put on a "search notice" - someone outside Manager Wu of Shin Kong Life Insurance Company was looking for him.
Later, he spent money to broadcast such "notices" in various movie theaters, and movies were a common form of entertainment in that era, and too many people watched movies. For a time, many people remembered the company "Shin Kong Life" in their minds. A cheap and effective announcement marketing!
While the iron was hot, Wu Huoshi later published the "Prize Q&A" of "Hate Life Insurance" in the newspaper, and many people participated in order to win the prize, and the Q&A letter naturally left their own address and contact information. Knowing each "bottom detail", Wu Huoshi let the salesman follow the address and contact information in the letter, and sent people to visit in the name of "sending rewards", which naturally solved the problem of being rejected outside the door when selling insurance before.
Relying on its own "clever tricks", Shin Kong Life has risen rapidly in the fierce competition and is now one of the giants of Taiwan's insurance and financial industry. From the perspective of marketing, Wu Huoshi's ideas and methods at that time can be called a classic case, the times have changed, his set is naturally outdated, but his innovative thinking still has practical significance.
Wu Huoshi's posthumous puzzle: Can four lions fit in a group?
Chen Ziting, who claimed to be wu Huoshi's illegitimate daughter
There are many troubles among the giants, and Wu Huoshi is no exception, he died unexpectedly in his prime, and he also left too many puzzles behind him.
It has been more than 30 years since Wu Huoshi's death, but the "Wu Huoshi illegitimate daughter confessed her ancestors" lawsuit has also been fought for more than 10 years.
In June this year, Chen Ziting, the illegitimate daughter of the late founder of Xinguang Group, wu Huoshi, lost the case of chen Ziting, and she was not allowed to request the Wu family to claim it. The lawsuit against the bastard daughter of the tycoon began 10 years ago, and the birth mother Chen Liru filed with the court to confirm that Chen Ziting and Wu Huoshi had a father-daughter relationship, but in 2006, the court ruled defeated and condemned. However, Chen Liru filed a lawsuit of "claim after the death of her biological father" in 2012, and won the lawsuit in the first and second instances, but the Taiwan High Court changed the judgment in the first instance, and after the Supreme People's Court abandoned it, Chen Ziting's side in the second instance was again ruled to lose the lawsuit.
Opposite Taipei Railway Station, Shin Kong Life Insurance, at the entrance of the building stands a fireball master, symbolizing the founder Wu Huoshi. Wu Huoshi died in 1986, the incident was sudden, it was too late to explain the aftermath, but also let the four brothers of the second generation of the Wu family quarrel in the future, laying hidden dangers.
Wu Huoshi, an old male lion, also loved lions before he was born, and often gave people stone lions. Wu Huoshi's 4 sons are also like four little lions, each of them is very capable, and their temperament is different. More than 30 years have passed, the four brothers of the Wu family have climbed the mountain, each has its own piece of the world, then there is a question: can the four lions fit in?
"Shin Kong Grandma" Wu Guilan (left)
In the early morning of March 30, 2016, Wu Guilan, the wife of Sunbeam Group founder Wu Huoshi, died at the age of 96 at The New Light Hospital in Taipei. Wu Guilan, who belongs to the monkey, is known as "Shin Kong Grandma", after the death of Wu Huoshi, she is actually the "big parent" of the Shin Kong Group. Even though she grew older and rarely appeared in public, many of the Xinguang family's shares were held interactively by investment companies, and some of the responsible persons were still Wu Guilan, which showed how prestigious and powerful she was.
Xinguang Group, mainly composed of "Xinguang" and "Taixin" two major plates, a double financial control.
In 2002, Taiwan opened up to allow the establishment of financial controls, and the second generation of the family, Wu Dongjin and Wu Dongliang, set up "Xinguang Financial Control" and "Taiwan New Financial Control" respectively. Wu Huoshi and Wu Guilan have four sons and two daughters, in the "Wu Guilan era" of Xinguang, the eldest son Wu Dongjin undertook "Shin Kong Life" and later the "Shin Kong Financial Holdings", the second son Wu Dongxian undertook "Shin Kong Property Insurance" and "New Spinning", the third son Wu Dongliang established "Taixin Bank" and later turned into "Taixin Financial Holdings", and the fourth son Wu Dongsheng undertook "New Weaving" and later Ruixing Bank.
That is to say, the four brothers of the Wu family have their own territory, and the brothers have been climbing the mountain for more than 30 years, and after the disturbances, many of the third generation of the family have begun to take charge of their business, can they have the possibility of working together?
Wu Huoshi' eldest son and Chairman of Sunbeam Charity Foundation Wu Dongjin (right)
When "Shin Kong Grandma" Wu Guilan was alive, she served as the nominal chairman of many Shin Kong companies, not that she was "old Ji Fuzhi is determined to be in a thousand miles", but how much reflected the problem of family infighting.
In 1986, Wu Huoshi died suddenly, his eldest brother Wu Jinlong and third brother Wu Jinhu were still alive, and the three brothers of "Dragon Lion and Tiger" worked together, and they were also old ministers of Xinguang. At that time, it was Wu Guilan who presided over the family meeting, pressed the crowd, and pushed the eldest son, Wu Dongjin, born in 1945, to succeed him.
The Chinese have a tradition of relaying the eldest son, and wu Dongjin's wife Xu Xianxian's mother's family also has a deep background. Xu Xianxian's father, Xu Shengfa, was once a figure in Taiwan who crossed politics and business and called the wind and rain. In addition, in the decade from 1986 to 1996, when Wu Dongjin succeeded him, Shin Kong had become one of the five largest consortiums in Taiwan, and its ranking among the top 100 enterprises had risen from 9th to 3rd.
Under the leadership of Wu Dongjin, his father Wu Huoshi's "three wishes" have also been fulfilled, namely the Shin Kong Wu Huoshi Memorial Hospital, the listing of Shin Kong Life and the 51st floor of the Shin Kong Life Skyscraper in front of Taipei Railway Station. In other words, the appointment of a successor by mother Wu Guilan, although the matter was hasty, was credited!
Wu Huoshi's third son, Wu Dongliang, chairman of Taixin Financial Holdings, and his wife Peng Xuefen
Time can consume everything, even if it was once a bright light.
Peng Xuefen, the third son of Wu Huoshi and the wife of Wu Dongliang, chairman of Taixin Financial Holdings. She was discovered by star scouts at the age of 17, filmed advertisements and entered the industry, and later became a popular jade actress because of the sweet and beautiful image of the heroine of the movie "The Boy Who Refused to Take the Examination". Married into the rich, after marriage, she was respected by the Wu family for "going to the meeting with a single knife" to rescue her kidnapped husband.
In the past, Peng Xuefen, the "most beautiful Dong Niang", gave birth to a son in 2016 by his son Wu Xinhao's wife Hu Yilian, and the birthday of "Jin Sun" and her birthday was only one day apart, and Peng Xuefen's identity also became "the most beautiful mother-in-law".
In the past, Wu Dongjin's four brothers competed for peace, which was caused by multiple factors, perhaps also due to personality. Many people say that Wu Huoshi's four sons are a male lion, all of whom have a strong fiery nature, it is normal to make trouble, it is not normal not to make trouble, and the lion does not fight, is it not a "sick cat"!
More than 30 years have passed quickly, and the fiery lion, now also an "Agong-level" old lion, should also calm down.
The third generation of the Wu family, the second daughter of Wu Dongjin, and the general manager of Sunbeam Gold, Wu Xinru
In August this year, Wu Xinru, the third generation of the Wu family and the second daughter of Wu Dongjin, was approved by the "Monetary Authority" to serve as the general manager of Shin Kong Gold, and she is also the youngest general manager of Taiwan Financial Holdings Company. At the handover site, his father Wu Dongjin's family was mobilized, and even his cousin Wu Xinhao, a director of Taixin Bank, also attended the scene.
"Second Princess" Wu Xinru "took office", Shin Kong Jin "alternated generations", and Wu Dongjin, who stepped down as chairman of Shin Kong Kim, was also like an "old naughty boy". In recent years, the new generation of the Wu Huoshi family has moved to the center of the stage, and there are no less than 10 listed companies under the "Pan-Sunbeam" family, and the total market value is even more amazing.
Home and everything, family infighting, there is no "flame mountain" that cannot be crossed. In fact, the four brothers have also had many reconciliation plans in the past, such as the idea of merging "Taiwan Shin Kong Financial Holdings" in early 2002, but it also failed.
Different from the previous generation, Wu Xinru and his cousins do not have too deep a gap, after years of internal friction, compared with the other two "Wu Gu Cai" families, the loss of talents in the Pan-Xinguang Department is also quite large, and the Wu family's biological generation is also in the "green and yellow" time, revitalizing the lion's strength, and it is a good choice to join the group.
Among Wu Huoshi's four sons, the eldest, Wu Dongjin, was gentle and elegant, and had to be personal in everything, and was called "Chief Wu Kechang"; the third son, Wu Dongliang, had "the style of a father" and made great plans. No wonder some people say, "As long as Dongjin is willing to let go of his brothers, after crossing this mountain, you can see the light again." ”
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