On the evening of October 30
"Buy all over China and help a better life"
CCTV News United States Retail
Nationwide tour with goods live broadcast
The special session of Zhejiang Station was successfully concluded
Night falls on the banks of the Qiantang River
More than 30 high-rise buildings are transformed by light and shadow
Present a picture
Picture scroll of "Chinese style, Jiangnan charm"
The hosts of the station are Lao Chunyan and Wang Xiaolei
City terrace in Qianjiang New Town
Bring a variety of Zhejiang specialties to netizens
3 hours of live broadcast, more than 16 million views
Sales of nearly 200 million yuan
When you think of Zhejiang, what are the keywords that come to mind?
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Green water and green mountains
Create a "fresh" signboard
Autumn winds, crab feet itch
Li Shizhen summarized it in the Compendium of Materia Medica
The classic recipe for crabs
"Where crabs are cooked, salted, and harvested."
Wine dipping, sauce dipping, all good products"
Kuaishou master Nopa @ learn cooking little by little
Introduce steamed crab tips on the spot
Steamed crab in this way is absolutely "fresh"
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Meticulously refined
in order to win the hearts and minds of the people
Wenzhou people who are good at making careful calculations
Then make the little duck tongue into a "light luxury snack"
A freshly brine duck tongue
The tip of the tongue at the front is the most plump and plump
In the middle, cartilage is a combination of cartilage and flesh
Chew it up and creak
Two strands of tongue tendons at the root
Fragrant, flexible and firm
Because "tongue" in Wenzhou dialect is pronounced the same as "fold"
There is the meaning of folding the cost and losing the money
Wenzhou people give duck tongue
Took an auspicious nickname - "duck earn"
Innovative convergence
Empowering the better life
Longjing
It is the West Lake landscape and the Qiantang River
Together, we are the best in the world
It is produced in Hangzhou, Zhejiang Province
Mountains around West Lake Longjing Village
Hence the name
It has a history of more than 1,200 years
△ West Lake Longjing leaf bottom. (Leaf bottom refers to the leaf leaf of dry tea that is unfolded after being brewed in boiling water)
Picked from the Ming Dynasty tea before the Qingming Dynasty, the buds are tender and fragrant
There is a saying that "Mingqian tea is as expensive as gold"
Tea before the rain in the valley
The buds are fat and more cost-effective
Combine Longjing with shrimp
Fusion innovation from Hangzhou people
Moderator Wang Xiaolei
Also teach the classic "Hangzhou Gang Cuisine" on site
Longjing shrimp
caviar
One of the three most luxurious delicacies in the world
Its granules are rounded and full, known as "black gold"
China's production of sturgeon caviar is relatively high
Reasonably priced, it has swept the world
And the world's largest export of caviar
It's from Hangzhou
Buy all over China's "Lower Jiangnan"
Beautiful and strange and true
When the soft pace of Jiangnan collides with the fast pace of the modern Internet, it not only has no sense of violation, but also adds a layer of people's infinite imagination of a beautiful world. If you use three words to describe this live broadcast feast that integrates sight, hearing and taste, it is: beauty, wonder and truth.
Beauty is beautiful scenery, beauty, and food.
"Paradise on earth" is a label in Zhejiang. The live broadcast of the "Buy All Over China" Zhejiang station is dominated by black and white gray, supplemented by pale green landscape paintings, which does not live up to the reputation of poetry and painting paradise from any angle. The opening Zhejiang girl's silk cheongsam performance show brought the audience a sense of comfort in Jiangnan. In addition to the enjoyment of spiritual beauty, there is also Zhejiang cuisine that touches the taste buds. In the live broadcast, in addition to beauty, or beauty.
Strange is novelty, vitality, and charm.
"Economic province" and "e-commerce center" are also the labels of Zhejiang. Ma Yun, who was born in Hangzhou, studied in Hangzhou, and whose company is located in Hangzhou, once said that one of the purposes of his company is to "make it difficult for the world to do business", and he wants 2 billion young people to do global business at any time as long as they have a mobile phone. At the live broadcast scene, Kuaishou food with the goods master "No dad learns cooking skills little by little", and also uses "a mobile phone" to perfectly combine hobbies and careers. Zhejiang, which is traditional enough and modern enough, is attracting more and more talents of all kinds to join this hot land full of innovation and vitality.
True is the true temperament of Zhejiang people, and it is also the sincerity of "moving the real character" when live streaming goods.
Doing business can not play virtual, not only to have a brand guarantee, but also to be affordable. "Buy All Over China" Zhejiang Field is like this, not only launched a lot of excellent products, covering all aspects of life, but also let everyone feel that it is worth starting. Zhejiang people who can do business will make money and spend money, only selling products with good sales and word of mouth, a "true" word, which is the secret.
Zhejiang, the word "Zhejiang" contains the spirit of "perseverance", and the word "Jiang" surges with the hope of "galloping and endless". Zhejiang people love life and have the ability to live their own lives with taste. Unconsciously, "buy all over China" has gone through one-third of China, and this time in Jiangnan is to help China's economic recovery and help the Chinese a better life. The theme of "Helping a Better Life" and "Buying All Over China" will be carried out to the end. Chinese who love life will not lose their pursuit of "beauty, wonder and truth".
Producer/Li Zhe
Editor-in-Chief/Li Wei Jiang Yongtao
Comments/Jing Zhao
Editor/Du Xianhan Ma Weilu
Proofreading/Gao Shaozhuo
Graphic materials/Authentic Customs WeChat public account, China News Service, Visual China, etc