Recently, the 2021 iQIYI iJOY Joy Club with the theme of "Don't Forget the Original Intention and Welcome the Future" will debut in Shanghai, releasing 260 high-quality projects on the spot, and many works can be called the most anticipated "explosive force" this year and next year.
Wang Xiaohui, Chief Content Officer and President of iQIYI's Professional Content Business Group (PCG), "Debut! We" revealed iQIYI's new layout in the construction of the IP universe and the fields of dramas, variety shows, movies, animation, documentaries, and sports.
<h4>Two cosmic IPs</h4>
Wang Xiaohui revealed that iQIYI has explored and created two major cosmic IPs. The first is the IP panorama picture created by the first long video platform in China, and the first "Huaxia Ancient City Universe" IP that fully extends the vitality of content and taps commercial benefits. "The Wind Rises in Luoyang" is the first case of the "Ancient City Universe of China". The second is the "Mist Universe" derived from the popular Mist Theater. Wang Xiaohui revealed that the number of reservations for the 6th-9th part of the "Mist Theater" exceeded 5 million, setting a record. In the future, all of iQIYI's suspense stories may be included in the "Fog Universe", allowing users to find more stories in the online and offline experience.
In addition, Wang Xiaohui also reviewed iQiyi's outstanding performance in different tracks such as dramas, variety shows, national comics, documentaries, and sports in the first half of 2021. He said that in addition to emphasizing the topic and acting skills, iQIYI will create big dramas and dramas around the three series of national spiritual growth history, heroic struggle history and Chinese history, and continue to deepen the vertical categories of mist theater, love theater, small comedy theater and X theater. In 2022, the platform will also launch more than 20 original movies, 20 new national comic IP and more high-quality documentary and sports content.
<h4>A 260-part drama roundup is coming soon</h4>
The self-made team of more than 200 people and an average age of 28 years old has enabled iQiyi to continue to show "youthful strength" on the variety track. At the iQIYI iJOY Enjoyment Conference, a number of innovative programs with the themes of film creation, music slow synthesis, fashion trends, workplace experience, game puzzle solving, and ice and snow sports appeared on the scene, which is expected to open up a new vertical variety category.
Among them, the "Annual Comedy Competition" jointly joined hands between iQiyi and Miwei Media again has been launched, and the program not only brings together a super star lineup such as Huang Bo, Li Shi, Ma Dong, Xu Zheng, Yu Hewei, etc., but also the performance of 25 comedy teams full of potential is also remarkable. "Let's Shoot a Movie" is the first reality show created by young directors on the whole network, which will restore a series of real film ecology from project planning, investment, actors, theaters, film critic ratings, etc. 6 young directors will shoot more than 20 original short films in the program, cooperate with more than 30 different types of all-age actors, Chen Kaige, Liu Zhenyun, Shu Qi, Chen Sicheng, four domestic top filmmakers composed of "film and television green lantern society", multi-dimensional perspective to help young directors.
"Music Wild Life" is scheduled to be launched in 2022, with actor Huang Lei as the initiator, inviting friends to board the green train and enjoy the food, beauty and beautiful music together. In addition, there are new programs such as the music competition program "Meta-Universe Singer", the first workplace experience game reality show "See Through Everything" on the whole network, the "Super Fun Ski Conference" that integrates ice and snow sports and creativity, the "Life of Chi chi Zaza", which can be called the winter outdoor trend camping guide, "When Friends Are in Love", which explores the new space of love and friendship, "Crazy Island" sitting on "Deyun Brothers" and showing the original ecological island life, and "Starting from the Heart" and other new programs.
In addition to the blockbuster innovation masterpieces, iQiyi has accumulated a large number of ace IP on the variety track, and many highly anticipated "comprehensive N generations" will also return in Q4 2021 and 2022. iQIYI Vice President Che Che affirmatively revealed that "China New Rap 2022" will be restarted next summer, GAI Zhou Yan, Ai Re, Tizzy T, Wang Ether, Kung Fu Fat, Pict, Huang Xu, Yang and Su and other all-star leagues will return, "China New Rap 2022" will adopt the format of sports competition, and even introduce the sports concept of "transfer" and "alliance", forming a "Three Kingdoms Kill" Chinese rap.
The iQIYI iJOY Rewards Club also officially announced a large number of high-quality TV drama projects.
According to Chen Xiao, senior vice president of iQIYI, iQIYI is currently developing a number of works that reflect the "stormy era and heroic love", including many works with profound literary accumulation and heritage, such as "Life" adapted from Lu Yao's novel of the same name, "Wild Growth" adapted from Anai's novel of the same name, and "Wild Growth" with the theme of sweeping black, "Big Test" focusing on the story of the college entrance examination under the background of the new crown epidemic and "The Keeper" that pays tribute to real events, all based on the real life under the storm of the times. It is expected to resonate and empathize with a wider audience.
In the "Era Song" section that shows the style of the times and closely follows contemporary life, many quality dramas are ready to be launched.
Among them, "The World of Man" is adapted from the novel of the same name by Liang Xiaosheng, winner of the Mao Dun Literature Award and a famous writer, directed by Li Lu and served as the chief producer, Wang Haiyu and Wang Daou served as screenwriters, and Lei Jiayin, Xin Baiqing, Song Jia, Yin Tao and other leading actors. "Heart Residence" is directed by Teng Huatao, and Haiqing, Tong Yao, Zhang Songwen and Feng Shaofeng will portray the story of contemporary people on the road to buying a house.
The high-profile novel adaptation "Basic Law of Genius" is directed by Shen Yan and starring Lei Jiayin, Zhang Zifeng and Zhang Xincheng, telling a fantasy story related to mathematical dreams. "Dear Child" is created by the production team of "The Hidden Corner", starring Qin Hao, Ren Suxi, Nie Yuan, and Xie Keyin, and the ties between parents and children are explained in detail.
Also of interest is the "Hero Song" section depicting heroes. Among them, "I Am a Criminal Police" joined by Yu Hewei is based on real cases and supported by major and important cases. "Police Honor", starring Zhang Ruoyun and Bai Lu, will focus on the ordinary and greatness of grass-roots police, showing their warm and trivial stories when dealing with ordinary people. "Opponent" starring Guo Jingfei, Tan Zhuo and other powerful actors will stage a tense and exciting modern spy battle, Li Yifeng will play the legendary story of the anti-drug police in "Dark Walker", Lu Yi and Wan Qian will jointly present "People's Police", and Huang Jingyu and Xiu Rui will stage a modern version of the "cat and mouse game" in "Fighting Thieves".
In addition to focusing on the present, iQIYI has also stockpiled many dramas that inherit cultural traditions and show the Chinese wind and clouds. As the first case of the "Ancient City universe of Huaxia", "Wind Rises in Luoyang" places the story in the stormy god capital Luoyang, and the three teams of Huang Xuan, Wang Yibo and Song Qian will peel back the cocoon to find clues, and work side by side with the guardian gods to be stable. Chen Kun and Bai Yu starred in "Wind Rises longxi" adapted from Ma Boyong's novel, with both suspense and ingenuity; "If Life Meets as Before" starred Li Xian, Chun Xia, wei Daxun, showing different hot-blooded youth; "Trek Kunlun Ruins" is another masterpiece of the world's hegemonic singing, which will fully open up the imagination space of treasure exploration themes. Zhang Ruoyun, Wang Yang, Qi Wei, Wu Gang, Fei Qiming and Gao Yalin starred in the historical web drama "Daming under the Microscope", which is currently being filmed intensively, and it will excavate six long-hidden stories and restore the most authentic "Ming Dynasty life". Youth national style works such as "Canglan Tips", "Dust Edge", "Hua Rong", "Moon Song Line", "YunXiang Biography" and so on will further satisfy the imagination of young audiences for aesthetic and romantic works.