As a series of activities of "Fashion Lotus Pond, Sail Again" and the 2021 AFC Asian Fashion Brand Festival, the 2021 China Fashion Creative Industry Conference takes platform sharing, industrial upgrading, park construction, project landing, talent training, and standard creation as the main purpose, providing academic and resource support for the comprehensive upgrading of the lotus pond fashion industry.
The upgrading of the Lotus Pond area has promoted new breakthroughs in regional image, industry and scene, realized the initial transformation of the traditional old market to a modern consumer business circle, and basically realized the reshaping of the form, the reconstruction of the business format, and the reproduction of the culture. The commercial competitiveness and scale agglomeration of the "Lotus Pond" brand have jumped in an all-round way, which has made positive contributions to the construction of Chengdu Rongbei Business Circle and laid a solid foundation for promoting the construction of the Twin Cities Economic Circle in Chengdu and Chongqing.
Innovation-driven design, creativity gathers talents, venture capital accumulates strength, on October 25, 2021, the 2021 China Fashion Creative Industry Conference was held to jointly discuss the "industrial upgrading of new technologies, new formats and new platforms in the post-epidemic era".
The emergence of the epidemic and the complexity of the international situation in recent years have brought severe challenges to the global economic and industrial pattern, and how to seek breakthroughs in the current major changes that have not been encountered in a century has become the core topic of survival and development that the industry must face. With the support of the People's Government of Jinniu District, Chengdu, the Zhongguancun Global Fashion Creative Industry Alliance promoted industrial change with a new strategic thinking and collaborative model, and held this conference.
Yang Ziyun, Chairman of Zhongguancun Global Fashion Creative Industry Alliance, Wang Haotian, Chairman of Silk Road International Fashion Week, Li Wei, Professor and Doctoral Supervisor of Tsinghua University, Li Hongfu, Researcher of China Academy of Arts, Zhang Sufang, President of Classic Inheritance Working Committee of China Yanhuang Culture Research Association, Cui Yi, President of Sichuan Garment Chamber of Commerce, Tang Zilan, Chairman of Chengdu International Fashion Federation, Guo Chenghui, Chairman of Guangzhou Public Artists Association, Su Rong, deputy secretary-general of the Shanghai Cultural and Creative Industries Promotion Association, and other experts and scholars from many fields of fashion and creative industries attended the conference, and expressed their views from the perspectives of their respective fields, jointly exploring the new direction of industrial development, enhancing the new height of industrial development, and looking forward to the new value of industrial development.
Fashion co-national tide heritage
At this conference, the joint meeting of China fashion organizations announced the official launch and held a ribbon-cutting ceremony, which was jointly initiated by a number of national fashion industry institutions, social organizations, colleges and universities, and core enterprises, aiming to effectively solve the bottleneck constraints of the development of China's fashion industry, meet the needs of industrial development, fully integrate industrial resources, and promote cross-industry and cross-regional cooperation in the fashion industry.
In recent years, thanks to the country's emphasis on the revival of traditional culture, the fashion field and national consumption have also set off a "national tide fever", more and more young groups like the national tide and national style, in order to better promote the inheritance and promotion of traditional culture, to achieve the perfect integration of tradition and fashion, Zhongguancun Global Fashion Creative Industry Alliance decided to prepare for the establishment of the National Tide Committee, and the trend to launch the China National Tide Exhibition. Wang Haotian, representative of the organizer and secretary general of the Zhongguancun Global Fashion Creative Industry Alliance, said that the China National Tide Exhibition is tentatively scheduled to be held at the end of July 2022, and the project has been approved and more than 100 brands have received applications to participate in the exhibition.
At this conference, the guests respectively gave special speeches on topics such as "The Dilemma of Traditional Offline Clothing Retail Stores and the Road to Digital Transformation", "Industrial Platform Construction and Comprehensive Operation", "Fashion Release Center Platform Construction", etc. In the forum session, industry experts discussed around the themes of "National Tide Development, Fashion Communication", and everyone expressed their views on the development of China's fashion and creative industries from multiple levels such as cultural heritage, national awareness, clothing design, short video operation, live e-commerce and other levels Guangzhou Taohuajiang Group and Zhongguancun Global Fashion Creative Industry Alliance reached a strategic cooperation and signed a contract on the spot, the two sides said that they will work together in the future to promote the development of China's fashion creative industry, especially the national tide industry; at the same time, the T99 national tide industry platform project was also released at the conference at the same time to improve the layout of the entire national tide industry.