Let's start the class, the mathematician Gao Wei: Deeply cultivate the road of cultivating new business talents

【Introduction of Famous Teachers】Gao Wei, Dean of New Business Talent College, Vice President of Data Business Talent Business Group. Former vice president of Douguo.com, serial entrepreneur in the video field, former first product director of iQIYI, responsible for iQIYI's overall product planning, management and team building, leading the team to build many systems from 0 to 1, including the main site, membership system, recommendation system, search, commercial advertising system, media and background system. It has completed the process of iQIYI from a latecomer in the industry to the first in the industry, and has more than 30 personal patents.

　　The second golden opportunity of life: vocational education

　　In 2020, Gao Wei has a new workplace identity, and compared with the previous bright and shiny workplace titles, he is more willing to introduce himself like this: "I am Gao Wei, your Gao teacher." As the initiator of the "Hilltop Talk" open course brand, Gao Wei has organized more than 15 sessions of dry goods sharing, and some students have commented that he is "preaching and solving puzzles, knowing everything", "very charismatic and approachable", from the video field to the field of online vocational education, and now Gao Wei is a popular and beloved star lecturer among students.

　　All of this is inseparable from its many years of deep business cultivation. After graduating from the Department of Computer Science of Tianjin University, Gao Wei engaged in technology development for 1 and a half years, combined with his own career interests, and seized the wave of the Internet and successfully transformed into a product position. From 2010 to 2013, Gao Wei served as iQIYI's first product director, building product frameworks and user experience specifications from 0 to 1. From 2016 to 2018, he was involved in the fields of variety entertainment, online live broadcasting, short video marketing, and MCN, during which he either served as an executive or started his own business.

　　The origin of online vocational education goes back to 2019, when Gao Wei began to teach part-time courses related to product managers. He vaguely felt that he had a sense of correspondence with vocational education, and his father was the beneficiary of vocational education. At that time, the Internet was not yet developed, and my father's colleagues had their own ways of having fun after work, while his father insisted on riding his bicycle to another place every night to get a diploma and become a real engineer. "Many people may have experienced those dark times, alone, struggling until dawn. Although it was bitter at first, those days that made me run were happy after all. The conditions are much better now than in the past. Gao Wei sighed.

　　This experience of his father gave him a deeper understanding: in the East Asian Confucian cultural system, people respect knowledge to change fate, advocate carp leaping dragon gate, education means the opportunity to compete fairly. The development of various regions in China is uneven, and the development of various industries is also uneven, resulting in very large differences in income and social status of individuals in different industries, different positions and different occupations. Many people may not achieve their desired goals due to their original family, growth background, knowledge accumulation and other factors, and vocational education is the second golden opportunity in their lives. Gao Wei believes that vocational education can promote the more efficient distribution of social resources, and the overall efficiency of society can also be improved. Vocational education is to clearly identify the employment preferences and core needs of enterprises at the emergence stage in accordance with the principle of supply and demand in the market, and help people who want to engage in these positions to continue to create more wealth and value.

　　For individuals, through vocational education, people in the workplace not only obtain ideal positions and incomes, but also gain good social recognition and career development. For enterprises, finding qualified or even competent talents through cost-effective ways is in line with business logic and employment rules. From a broader perspective, the development of enterprises is faster, the entire industry chain is steadily advancing, the improvement of individuals eventually constitutes a group leap, and enterprises, industries, and even countries will have gratifying development. Making products is a happy thing, and helping more people grow makes happiness double. For Gao Wei at this stage, being able to cultivate high-quality digital professionals for the country and enterprises is more self-realizing than doing a blockbuster product alone.

　　The curriculum is programmed to make learning fun and fun

　　"Contrast Meng" is one of the personality labels gao Wei gave himself, repeatedly jumping at the two levels of contradictions, whether it is life or work, you are "interesting". Learning is a painful and even arduous process, how to make the class interesting, let the students listen to it happily and into the brain, this is the place where vocational educators should pay special attention. Rather than blindly challenging human nature, Gao Wei prefers to use her own strengths to make the course into a program format. The learning process is as happy as watching a variety show and listening to a talk show, allowing students to learn new knowledge in a relaxed atmosphere and complete knowledge internalization in the shortest possible time, which is the advantage of the course program.

　　The interaction between personal experience and the background of the times has given Gao Wei a new idea for the teaching of product managers, and he hopes to be the "Whampoa Military Academy" for Chinese products. Hilltop Talk is one of his attempts to see the big in the small, the IP project combines his more than 10 years of experience in doing programs, content, large, advertising, and presented to the students in the form of course programs. Walking out of the campus, without the discipline of teachers and parents, many people will overestimate their self-discipline and learning ability. Take learning to "disassemble", which is an important thinking for product managers and an evolutionary thinking that will benefit you for life. Gao Wei believes that everything can be dismantled, to some extent, a kind of dimensionality reduction blow. The open course for product managers is to dismantle a phenomenon into several frameworks, use several methods to help everyone solve a number of systems, and each system proposes targeted solutions. For example, the topic of "demand ranking", workplace people will face a lot of demand every day, who is in the front, who is behind, according to the degree of impact of things, personal self-confidence and cost of the three elements, through the digital assignment of disassembly, to get a scientific, reasonable, logical "solution".

　　China is in the stage of industrial upgrading and digital transformation of the revival, in the face of the growing material and cultural needs of the people and the backward social productive forces between the contradiction, society needs a group of leading figures in products, business, technology, using culture as a communication carrier, to produce more Chinese spirit of cultural and entertainment products. In this wave, Gao Wei hopes that he can contribute more, quoting a sentence he often mentions in the mountaintop Talk: The wind and clouds at the foot of the mountain are surging, the wind and clouds at the foot of the mountain are not alarming, and the interpretation of Gao Wei is complicated with Gao Wei's point of view.

　　The belief in achievement is the nuclear force of the professional development of product managers

　　In response to the question of "what qualities are available in the position of product manager" that the trainees are concerned about, Gao Wei also gave his own interpretation: what the trainees need is not a quality, but a belief. Believe that product manager is a good job, believe that you can achieve something. Product manager is an emerging course, practitioners are never peers to change careers, only by firmly believing in the value of this position, it is possible to become the person they want to become in the future. A product manager is an egoless position that cares about what others want, not what you think. Know what the market wants and what it needs to do next. It doesn't matter what you say, it helps users solve their pain points and problems.

　　Product manager as a new business position, there are two trends in the future, the first is the development of specialization, the increasingly mature Internet industry needs a professional, systematic, scientific data framework and theoretical methodology to guide practitioners. The second is user thinking, where practitioners need to cultivate their own deeper insight into the world in order to make better products and brands. In the future, product managers will not just be an exclusive position on the Internet, but will become a function that is in demand in all walks of life.

　　Talking about the constraints on the cultivation of new business talents at this stage, Gao Wei said that a teaching and research team composed of expert teachers is needed to complete the high-frequency in-depth content output together. However, expert teachers are unattainable, they not only need to have super learning ability, but also need to adhere to the attitude of popular science workers. Learning requires interest, talent and long-term accumulation, application and output. As far as Gao Wei is concerned, he maintains the habit of reading at least forty or fifty books a year, but the purpose of reading a lot is not to prepare lessons, but to really eat through a discipline and a field. In addition, Gao Wei will try to maintain communication and interaction with industry leaders, experts and scholars, and closely update the fresh information inside and outside the circle. More importantly, he will also establish a self-discipline mechanism to force himself to regularly absorb a large amount of content to produce (such as: MountainTop Talk). The so-called professional attitude of science popularization workers is to be good at transforming profound and obscure knowledge into fun stories, so that more people are willing to listen, which is a very competitive teaching ability.

　　Man is the origin of all questions, and man is the answer to all questions. Gao Wei is convinced that the happiness of the small people and the rise of great powers should not be a state of separation or even confrontation. With the advent of the digital era, Chinese society has gradually got rid of its dependence on environmental resources and labor-intensive economy, and moved towards the development path of intellectual-intensive economy. "Laughing at the wind and clouds, the mountains are high and man-made peaks." There are too many people at the foot of the mountain, see you at the top of the mountain!" This is the promise between Gao Wei and the students of the start of the course.