On the morning of October 12, Liang Xing, deputy director of the Cultural Industry Research Association of the Henan Provincial Committee of the China Democratic Progressive Party, president of the Tourism Cultural and Creative Branch of the Zhengzhou Tourism Association, and chairman of Henan Huaguan Cultural and Technological Co., Ltd., was invited to the Central Cultural and Tourism Management Cadre College to give a lecture. Nearly 100 leaders, enterprise leaders and relevant practitioners from the cultural tourism industry in Gansu Province listened to Liang Xing's experience sharing on the development and operation of cultural and creative products.
It is understood that Liang Xing has been going to the Central Academy of Culture and Tourism Management cadres for many consecutive years to teach, and the lecturers include leading cadres and entrepreneurs related to the cultural and tourism industry in various provinces and cities across the country. As a veteran of the cultural and creative industry, Liang Xing hopes that through his practical experience sharing, he can inject innovative vitality into the industry and promote the development of the industry, and at the same time, through the exchange of ideas, he can cooperate with cultural and creative enterprises across the country to jointly promote the high-quality development of the cultural and tourism industry.
With the further development of the integration of culture and tourism, the popularity of cultural creativity has continued to rise, and now it has entered a new stage of development, and cultural creation is no longer just a simple creative design. Many practitioners are faced with such a phenomenon that the cultural and creative products developed cannot be sold, is cultural creation a false proposition in the end?
In view of the concerns of the majority of practitioners, Liang Xing combined his more than ten years of experience in the cultural and creative industry, poured out his practical experience in the front line and summarized the theoretical system, he summarized the trilogy of cultural and creative IP operation: market-oriented operation, brand construction and IP development, he proposed that the core of cultural creation is the reconstruction of the ecological system. The scene of frequent golden sentences, Liang Xing said that cultural creativity needs to be close to life, cultural creativity needs to be lived, life can be culturally created; cultural creation is the scene at this time, is the product of scene-based consumption; cultural and creative IP development model, so that cultural creation opens the skylight, from then on no boundary; the fundamental goal of cultural and creative IP operation is to enhance the brand image, stimulate industrial vitality and so on. Liang Xing's wonderful sharing brought refreshing feelings to the trainees, and everyone said that the dry goods were full and the harvest was great.