The Paper's reporter Fan Jialai
Yonghui Supermarket (601933. SH) announced organizational restructuring.
On September 23, Li Songfeng, CEO of Yonghui Supermarket, said in an interview with the media, including The Paper, that it will change the previous war zone model, implement a new provincial and regional business system, and change the original 7 war zones to 23 provinces and regions to improve the management capabilities of the platform.
This is Li Songfeng's first interview with the outside world after he became the CEO of Yonghui Supermarket.
"Yonghui's development has entered a new stage. At the heart of organizational change is to better match the needs of the business. Li Songfeng told the surging news reporter, "This adjustment is to better plan for the next 10 years." Any industry, any enterprise, once in a rapidly changing track, then in order to cope with such changes, it is necessary to need corresponding and rapid organizational changes. For Yonghui, this organizational change is a natural one. ”
Previously, on August 5, Yonghui Supermarket issued an announcement that former CEO Li Guo applied for resignation on the grounds of "job transfer", and former CTO Li Songfeng took over as CEO.
From "War Zone" to "Province"
According to the financial report, in the first half of this year, Yonghui Supermarket achieved operating income of 46.827 billion yuan, down 7.3% year-on-year, and net profit attributable to the mother -1.083 billion yuan, down 158% year-on-year.
On September 8, Li Songfeng sent an internal letter to all yonghui employees mentioning that the company's organizational structure will be upgraded and changed in a flatter, flexible and younger direction.
Li Songfeng introduced that flattening is the core of this structural change. The so-called "flat" focuses on adjusting to a more flat provincial and regional system compared with the previous concept of "war zone" - through the separate management of provinces and regions, faster decision-making mechanisms, so as to better exert subjective initiative. Flexibility means that front-end operations should be flexible, and front-line combatants should be more flexible under the support of architecture and organization. At the same time, thinking should be closer to the times and younger.
In addition, Yonghui will also give greater support to front-line personnel, reduce the burden on policies, increase incentives, and improve efficiency.
According to the surging news reporter, the original management of the seven major theaters will be adjusted, some of which will flow to the platform, and the rest will be responsible for managing larger provinces and regions. Yonghui expects to establish a provincial and regional system divided into three types: large, medium, and small, and the scale of large provinces and regions is expected to be 100 people, and the scale of small provinces and regions is only a few dozen, while the original war zone can reach about 10,000 people.
Warehousing is a new format and is still in the grinding stage
Li Songfeng introduced that since the beginning of this year, the entire offline retail has been under greater pressure. "In the new situation, not only Yonghui is alone, but the entire traditional retail has indeed encountered no small challenge. Looking around, the entire supermarket retail industry that developed from the 90s and 00s may have the problem of being too empirical and empirical. It can be said that the characteristics of traditional retail are empirically driven. ”
He mentioned that traditional partnerships and zero-supply relationships rely heavily on experience and interpersonal relationships. Yonghui hopes to be data-driven and develop into a fresh-based, customer-centric omni-channel digital retail platform.
"The digitalization we need is to upgrade the business in a targeted manner on the basis of retaining the original endowment advantages." Li Songfeng said.
He mentioned that Yonghui is taking Fuzhou as a pilot project to focus on promoting the landing of the "three 30%". That is, to increase traffic, improve conversion and repurchase, and achieve a 30% increase in ping efficiency; through the integration of store warehouses, intelligent procurement, transaction performance, etc., to achieve a 30% increase in human efficiency; optimize the category structure, reduce inventory shortage rate, reduce inventory turnover days, and achieve a 30% increase in product efficiency. At the same time, according to Li Songfeng, Yonghui's current technology investment accounts for only about 1% of the overall revenue.
"It is necessary to continue to study consumer preferences, strengthen the supply chain and operational capabilities, do a good job in home and store services, and open up and integrate business, which is the business form of Yonghui in the next ten years." Li Songfeng said.
Previously, Yonghui has repeatedly "overturned" on food safety issues: since 2018, Yonghui supermarket has been detected many times with problematic food, which has been notified by many local market supervision bureaus; 15 batches of food sampling in the first quarter of this year are unqualified.
In this regard, Li Songfeng responded, "Yonghui will always put food safety control in the first place. ”
In May this year, Yonghui began to transform into a warehouse store, which is still in the polishing stage, and the overall number has reached more than 50, covering more than 10 provinces. For the planning of the warehouse, Li Songfeng said that the Yonghui warehouse does not charge membership fees, adheres to the positioning of people's livelihood, and most of the stores are opened around the community. Yonghui's first warehouse store is the Fuzhou Olympic Sports Store, which has achieved an average daily sales volume of one million.
Li Songfeng hopes to return customers to offline consumption through warehouse stores.
Since the beginning of this year, the stock price of Yonghui Supermarket has been declining, falling from about 7 yuan at the beginning of the year to less than 4 yuan, closing at 3.93 yuan on September 23, up 1.03%, with a total market value of 37.2 billion yuan.
Editor-in-Charge: Wang Jie