One afternoon in the spring of 2013, between a golf tournament, Yang Guoqiang, the helmsman of Country Garden, asked: "What is the secret recipe for you to manage Ping An's trillion assets?" ”
"What secret I can do is to use good people." I have a lot of people who make tens of millions of dollars a year. Ping An of China Chairman Ma Mingzhe responded.
After returning home, Yang Guoqiang said to Peng Zhibin, then general manager of Country Garden's human resources: "I will give you 3 billion yuan, and you will go and find 300 people for me." ”
This short conversation completely changed the fate of Country Garden.
In the past five years, Country Garden's revenue has increased from 153.09 billion yuan to 462.9 billion yuan, an increase of 202.4%, and net profit has increased from 13.66 billion yuan to 54.1 billion yuan, an increase of 296%.
However, there are also a series of shocking accidents behind Country Garden's high growth, which is the negative effect of the "high turnover" model that supports Country Garden's high-speed operation.
In recent years, Yang Guoqiang has made high-profile robots to revolutionize the life of "masons", ostensibly in response to the national call and into the torrent of science and technology to rejuvenate the country, but Yang Guoqiang himself knows that another purpose is to reduce the casualties of construction sites.
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After 8 years, the same thing happened again, all about talent.
The difference is that this time it is Yang Guoqiang who personally went out to the mountains to personally select talents for high-tech new businesses such as Country Garden robots.
At the beginning of August, Yang Guoqiang issued a "hero post" to the group participants at a meeting: he will recruit and select 20-30 people, who will be personally taught by himself, and train a group of senior managers for half a year.
At first glance, those who did not know thought that Yang Guoqiang wanted to train and screen successors for Country Garden.
Yang Guoqiang said that the recruitment and selection regardless of academic qualifications, selected merit to train Country Garden's "senior generals".
According to people close to Yang Guoqiang, on July 9, Yang Guoqiang stressed at the group management meeting that "we must go all out to do a good job in the pilot project of robot building." Starting next year, we'll all build houses with robots. ”
The above-mentioned person said that Country Garden is expanding the pilot of the robot building project, trying to run through the process on the basis of dismantling a building, further improving the equipment support, and cultivating a team of industrial workers.
According to internal materials, as of July 2021, Country Garden has put 18 construction robots into commercial applications, covering nearly 70 projects in 14 provinces; more than 300 units have been delivered in total, and the cumulative application construction has exceeded one million square meters.
At the same time, Mo Bin, president of Country Garden Group, also stressed: "Robot building will be the core competitiveness of Country Garden. ”
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Why does Country Garden push robots to build houses?
According to external analysis, first, the reduction of the Chinese dividend has forced manpower-intensive enterprises to transform early; second, science and technology is a strategic trend in the country's future.
It doesn't stop there.
In the past two years, Country Garden can be described as "unfavorable in the flow of years", and successive safety accidents have pushed Country Garden to the cusp of public opinion.
In July 2018, the "7.27 accident" occurred in country garden's Anhui Lu'an project, in which a wall of the project and the movable board house in the residential area of the general contractor outside the project red line collapsed, and 16 people were sent to the hospital, of which 6 people died of ineffective rescue, 1 person was critically injured, and 2 people were seriously injured.
After the incident, the outside world questioned Country Garden's "high turnover" model. Later, after a series of operations such as apology, reflection and public relations, the incident slowly subsided.
On August 21, Yang Guoqiang apologized for the safety incident through an open letter to investors and announced that he would slow down while revisiting the internal management system.
Yang Guoqiang said that life is priceless, and on behalf of the company's management, he sincerely apologizes for the past accident. With the determination of "scraping bones and healing wounds", we will resolutely promote the rectification of prominent problems in safe production and earnestly fulfill the social responsibility of corporate safety production. Country Garden will reflect deeply from past accidents and take "zero casualties" as the long-term goal pursued by the enterprise.
However, after that, Country Garden's production safety accidents were still frequent.
Data released by the Ministry of Housing and Urban-Rural Development in September 2019 showed that from January to July of that year, there were 397 housing and municipal engineering production safety accidents across the country, and 475 people died. Among them, the top three housing enterprises had a total of 21 accidents, resulting in 21 deaths, and Country Garden was involved in 9 accidents, resulting in 9 deaths.
In 2020, many projects in Country Garden also had production safety accidents.
On March 23, in the 10# building project of Country Garden Tianyu Second Bid Section in Yingshang County, Fuyang City, Anhui Province, a scaffolding team worker accidentally fell from the 26th floor to the ground and died while carrying out scaffolding demolition operations.
On June 4, the Fujian Provincial Department of Housing and Urban-Rural Development disclosed in the "Accident Information Exposure" column that at 16:00 on May 19, 2020, a high-fall accident occurred at the second phase of Country Garden Huarong Century City construction site in Fuqing City, Fujian Province, resulting in 1 death.
In 2021, the casualties of Country Garden Project Company continue.
On March 12, the Guangzhou Emergency Management Bureau reported that the "11.23" large collapse accident of the second phase of the Golden Leaf Hotel project in Zengcheng District of the city was a production safety liability accident, which caused 4 deaths and direct economic losses of about 8.4479 million yuan.
According to the accountability situation, it is recommended to implement other accountability treatment for 7 people, including Song Mou, vice president of Country Garden Group, Ma Mou, director of safety of the accident project, Du Moujun, assistant general manager of Guangxi Branch of Zhejiang Xinjie Construction Co., Ltd., Zhong Mouyu, project manager of Guangzhou Golden Leaf Hotel Co., Ltd., Chen Mou, general manager of Guangzhou Libi Real Estate Development Co., Ltd., Zhang Moudan, project director of Guangdong Yuanshun Construction Supervision Co., Ltd., and Liu Mou, director representative.
According to the accident investigation report, Guangzhou Golden Leaf Hotel is a subsidiary of Country Garden Holdings, and some of its managers are also working for Country Garden, and the three successive project managers (Shi Tongyu, Liang Chunhua and Zhong Zhenyu) responsible for the project management of the project are all dispatched by Country Garden Group.
On June 1, 2021, the Department of Housing and Urban-Rural Development of Jiangsu Province issued the "Notice on the Accident of Jiangsu Qi'an Construction Group Co., Ltd.", saying that at about 8:52 a.m. on May 26, 2021, a local plot of land in Jurong City Country Garden University Impression (Phase II), which was supervised by Jiangsu Qi'an Construction Group Co., Ltd. and Zhenjiang Huapu Construction Supervision Co., Ltd., occurred in a production safety accident that fell from a height, resulting in 1 death.
In this way, Country Garden robots actually have their inevitability to build houses.
Yang Guoqiang once said: "In the next 20 years, 50% of jobs will be replaced by robots... If we use robots, if we take advantage of SSGF, the casualties on construction sites will be greatly reduced. ”
According to reports, in order to ensure that Country Garden fully implements robot housing construction, Yang Guoqiang requires: "Each region should elect a person who understands architecture, management, science and technology, economy, capable, not afraid of hardship, and has the spirit of research, as a regional leader, to lead the pilot project of robot housing construction." ”
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Yang Guoqiang said at the annual meeting of Country Garden Group in January 2019: In the era of Industry 4.0, science and technology is the source of strong competitiveness in the future, and Country Garden should develop in the direction of high-tech enterprises. Therefore, Country Garden should resolutely respond to the call of the state and invest in the torrent of science and technology to rejuvenate the country.
In order to build robots, Country Garden's research and development expenses have increased year by year since 2018. According to the annual report, from 2017 to 2020, Country Garden's research and development expenses were 693 million yuan, 1.224 billion yuan, 1.973 billion yuan and 2.649 billion yuan, respectively, and these research and development expenses were mainly used in the robot business.
Outside analysis believes that the emergence and popularization of construction robots will be a major qualitative change in China's construction industry and real estate industry.
For example, compared with traditional labor, construction robot construction has significant advantages in terms of safety, quality and efficiency:
The work efficiency of construction robots is 2-4 times that of artificial;
For example, the construction efficiency of the floor tile laying robot is 2 times that of the manual;
The efficiency of the indoor spraying robot has reached 4 times that of manual roller coating;
How about Country Garden's 18 construction robots?
Professor Zhang Cymbal, Academician of the Chinese Academy of Sciences and Dean of the Institute of Artificial Intelligence of Tsinghua University, said: "In just three years, Country Garden Group has invested a lot of R&D resources and talents in the fields of BIM, prefabricated construction and construction robots, carried out comprehensive research and development, and has delivered a large number of robots, and has been at the forefront of the field of intelligent construction and construction robots in the country and even the world. ”
From an industry perspective, this is indeed a blockbuster news. China has been shouting for many years of housing industrialization has not really been done. Today, no one expected that the "life of the bricklayer" of the traditional clay was actually this former mason - Yang Guoqiang.