Decathlon returns to world professional cycling with the Cofids team in an official partnership

SHANGHAI, Oct. 8, 2021 /PRNewswire/ -- With January 1, 2022, Decathlon will return to the World Professional Cycling Tour. It officially became the official partner of the UCI World Tour-level team Kofidis, providing high-performance cycling and sportswear to the Men's, Women's and Para teams under the Kofitis team to compete in the top events.

Both Decathlon and Cofidis are headquartered in Lille, France, which is also the heart of Europe's Flanders region, known worldwide for iconic professional road cycling events such as the Tour de Flanders

"Partnering with The Cofidies Team, Decathlon is able to communicate with the world's highest level and most demanding cyclists We develop high-performance products for top cyclists that apply the latest global technology and synchronize them to consumers, which will continue to optimize and improve the technological performance of Decathlon bike products," said Guillaume Pichot, global product manager at Decathlon racing road bike brand Van Rysel

Earlier this year, The Cofids team officially announced that a women's team will be formed in 2022, when Kofidis will join the ranks of the Mobile Star, Astana, Trik, BikeExchange, Jumbo and other teams, while operating a male and female World Tour team And in the past six months, the Decathlon Racing Road Bike Van Rysel team has been involved in the design and prototyping of the new season's collaborative products, which provides de Cofidis with racing cycling apparel and daily sportswear, The men's team, women's team and the disabled team will be covered

Pierron Nicolas, Global Brand Manager at Van Rysel, said: "This is the second time in 17 years that Decathlon has partnered with a UCI World Tour team to return to the stage of the highest level of professional cycling, and we are very proud of our commitment to creating a strong project for Kofidis that integrates important R&D resources to ensure that the team and its drivers can benefit from advanced technology products that represent the highest level."

The partnership between Decathlon and The Cofidies Team is based on the shared love of road cycling development pierron Nicolas, who said: "In the cooperation, we have been conquered by the Cofids Team, whether professional riders or staff, they are willing to devote themselves to creating future products that will help Decathlon road bicycle products to go further in excellence, and bicycle users around the world can be in Van Rysel in the future." This is found in the product range and will all benefit from this "

Vasseur Cedric, General Manager of Cofids Racing, said: "We are very pleased to have reached a partnership with Decathlon Van Rysel, which is expected to become the main force in the road cycling market, all the riders and staff of The Cofids Team are ready to join Decathlon in action for the development of road bicycles Decathlon and Cofidice are two French companies from the Haute-de-France region, which makes this cooperation more meaningful. We hope that our cooperation will make both sides shine from France to the world."

"Geographical proximity is an important asset of Decathlon's partnership with Cofidis and will help both entities more closely bond Decathlon Van Rysel has a strong ability to develop and design the best products, allowing The Comfidies Team to shine in the most prestigious and important events Therefore, this is a win-win partnership in all aspects that will contribute to the expansion and future success of the Cofidies Team."