I don't know when it started.
The apps that we can usually see and use are marked with a "newbie welfare period".
Software that was used to listen to songs for free in the early years will expire.
It has become an exclusive appearance for "green diamonds" and "vinyl members".
The App specializing in mobile payment has a short video module.
Apps used to hail taxis can also see a conspicuous "Loan" button.
It seems that the ultimate destination of all domestic mainstream apps is to become a "family bucket god of war" who can do everything and have everything.
With such a way to play, the manufacturer is happy, the daily activity of the App has increased, and the commercial monetization potential has also been full.
But as users, in recent years, we have hated all kinds of "family bucket" apps, at least to the extent of "extreme allergies".
The good news is.
In the past two years, manufacturers have seen our demand for "simplicity" of apps.
For example, NetEase Cloud and QQ Music both support custom streamlined App interfaces.
QQ followed closely and returned to the mainstream stage with TIM, which had been stopped for a long time.
Update to version 4.0 and eat the same QQNT architecture as QQ at the same time.
It still maintains the shape of "QQ Ultimate Concise Version".
(New TIM)
But then again, in this wave of "simplification" trend.
Brother Ji saw it, an App with a very strange way of playing.
Oh, it's familiar to many friends-
Tencent Video
Now don't all the big manufacturers start to roll up the user experience, and Tencent Video of the goose factory has recently followed the internal test of a "concept version".
Friends can see it.
The bottom bar of the original version of Tencent Video App includes five sections: homepage, short dramas, member area, good films, and personal center.
Specific to the content displayed in each section, the density is still very high, and I can't wait to fill every blank space.
And the "Concept Edition" interface of the new closed beta looks like this.
Compared with the original, it can't be said that there is a big difference, it can only be said that it is completely unfamiliar.
First of all, the bottom bar has been further streamlined, and there are only four major sections, such as the home page, the new one, the film library, and mine.
The films displayed on the homepage have also ushered in a major change, making the popular dramas into big posters, and the sense of immersion has been significantly improved.
Ah, but.
Brother Ji always feels that this interface looks very similar to the fruit's TV+...
Maybe a good design will always have a heart.
As long as it's easy to use and concise, let's take care of it here and that, right?
But soon some netizens said: "Pill spicy, I'm too happy." ”
I thought that this was Tencent Video's return to user needs, and a change made to keep up with the trend of simplicity.
But many netizens took a look at it again.
"Concept Edition" is an exclusive privilege for Tencent Video VIP and SVIP members.
And it's not like you can open the "Concept Edition" interface for free if you charge VIP and SVIP.
On the basis of membership, you have to charge an extra 3 yuan every month.
Judging from the rules displayed by Tencent Video, the concept version currently only supports mobile phones.
Pads, computers, and TVs will have to wait.
In addition, if your Tencent Video membership expires, the concept version will also become invalid.
Although everyone surfs the Internet, they are witnessing all kinds of strange events every day.
But when I really saw Tencent Video, I launched a separate paid one, and it looked like a relatively concise "concept version".
Still inevitably, I was shaken by the heart.
What do you say?
It's not uncommon for us to see a variety of operations or services that charge extra fees.
When you go out to eat, in addition to paying for food, many restaurants will also charge for tea and paper towels.
When going to the gym, basic members can only practice by themselves, and personal training sessions are an additional price.
But Brother Ji saw it.
The point of controversy among netizens about Tencent Video's "concept version" is-
If you want to make the interface simple, it doesn't feel like you should be charged.
Be aware of the current version.
Many mainstream apps have spontaneously started to optimize and streamline the basic interface.
And the attitude is still good, not afraid of user criticism, afraid of user abandonment.
Although Alipay has added a short video module.
But on the one hand, it has a very convenient and concise "elder mode".
On the other hand, it offers highly customizable interface settings.
All of these options provided by Alipay are manually turned off.
Basically, you'll get a very neat and customized version.
It is even said that QQ, which is also the goose factory's own, has launched a separate "concise mode".
It is precisely because there are so many excellent cases of mainstream apps as a comparison.
Netizens are more deeply aware that the changes in the interface are true and should not become "value-added services".
Brother Ji can understand, whether it is ordinary users or paid membership users of various parent video platforms, the growth is slowing down.
The platform has launched some segmented services for members, and it is understandable to use them to increase revenue.
Prior to this, the projection definition, the number of devices that can be logged in at the same time, and the playback clarity have been successively included in the membership privileges of the platform.
Tencent Video launched the "Concept Version" in this internal test,The reason is also roughly the same,It may be to raise the membership income as much as possible。
But helplessly, netizens didn't buy it at all.
What they are generally worried about is that they can launch a more concise "concept version" today, and if they play a little more ruthlessly in the future, won't they be able to further subdivide the advertising of VIP rights at all levels?
It is even said that ordinary users can only watch 24 frames, VIP 60 frames, SVIP 120 frames...
Such a stratification of membership rights and interests, netizens are obviously not happy to see it.
Of course.
Tencent Video's wave of "concept version" seems to be only a small-scale test, and there are more features that have not yet been dug up.
But according to the current attitude of netizens, I feel that this function will most likely not survive the internal test service.
It's good, it's good...
Brother Ji really hopes that all mainstream apps will treat them less differently and pay more attention to the basic experience of users.
After all, there are many substitutes in this world.
This restaurant is not delicious, it's a big deal to change to eat.
The picture comes from the Internet