Once upon a time, when Xu Jiayin was in a chic state, he was surrounded by all kinds of people, and the people who could be called "friends" by Xu Jiayin were also the dragons and phoenixes of people from all walks of life.
But in 2021, Xu Jiayin will be more "miserable" than ever, the richest man in the past suddenly became the "first loser", but all the bigwigs and friends around him fell into collective silence.
Away from home with friends
Xu Jiayin's most glorious moment is to win the first place on the rich list, 17 years later, he is still just an ordinary worker, relying on a small salary to support his family.
If Xu Jiayin recalls his road to fame, perhaps he can also summarize it in one sentence: When you go out to do business, you rely on relationships.
In 1992, he went to Shenzhen with 100,000 yuan of savings and earned 100,000 yuan for a trading company.
After getting attention, Xu Jiayin's next network was aimed at his boss, he once suggested: "You can cooperate with Wugang, where I worked before, and I will lead the establishment of a new trading company. ”
Sure enough, the new company went all the way, and Xu Jiayin also handed over a perfect answer to the boss, which benefited from the broad market environment of the year and Xu Jiayin's vision.
Generally speaking, companies with stable income are reluctant to involve those risky new industries, but Xu Jiayin once again relied on the company's 15 million to build Guangzhou Zhudao Garden.
In just two or three years, the company has won 200 million yuan from this project, and Xu Jiayin's accurate vision has been confirmed by the market again.
Along the way, Xu Jiayin has not encountered difficulties, every time he can turn evil into good fortune, those past have also become the fundamental reason why he was "mythologized".
Originally, he should have fallen in the Asian financial turmoil, but it happened that the housing reform policy was introduced, and Xu Jiayin relied on the strategy of "high debt and high growth" to rush forward and reached the top in 2016.
He's very good at seeing human nature, even with his products.
Aiming at most of the domestic customer needs, the strategy of small area, low price and low cost is to ensure that Xu Jiayin's building is not worried about selling, and it has been an "industry benchmark" level in various places, and even Wang Zhigang, a well-known strategic expert, pointed out: "He is a great person who aims at the market and human nature at the same time. ”
High debt has always been Xu Jiayin's usual trick, but when his house sells quickly, everything doesn't seem to have much impact, at least it can be turned.
If there is a gap in funds sometimes, Xu Jiayin will settle the matter through his good communication skills, such as Emperor boss Yang Shoucheng became his matchmaker to get acquainted with the father and son of the Zheng family in the new world, and Xu Jiayin also only took 3 months to be trusted by playing cards, and signed a gambling agreement with the other party, which solved the problem at once.
In the process of playing "hoe big D", he also got acquainted with He Zhuguo, chairman of Sing Tao News, Zhang Songqiao, chairman of Zhongyu Land, and Liu Luanxiong, chairman of Chinese Real Estate, etc., all of whom have huge resources and are used by Xu Jiayin.
There are also a lot of richest people in the mainland, and the list of the richest people has been rotated several times, and there are also friends of Xu Jiayin, such as the well-known Ma Yun.
When Ma Yun's career was booming, Xu Jiayin's real estate territory was also expanding rapidly, and there were still a lot of photos of the two during this time, most of them were full of smiles.
In June 2014, Evergrande and Alibaba announced a strategic cooperation conference, in which Alibaba injected 1.2 billion yuan into Evergrande Club and bought 50% of the equity of Evergrande Club.
At that time, Evergrande was making great progress, and even their club was very optimistic, Xu Jiayin even spent a lot of money to introduce the famous coach Lippi and top international players for football, so the cooperation between the two giants was also considered a new hope.
This matter has nothing to do with Ma Yun's strategic layout, but is simply an exchange with Xu Jiayin.
Ma Yun himself said: "I was fooled by Xu Jiayin to join the investment in Chinese football, I don't know much about football, Evergrande often invites me to watch football." ”
At that time, he was still light-hearted, thinking that even if Chinese football could not enter the World Cup, at least it could get happiness from football.
Ma Yun is in the limelight, naturally within the scope of Xu Jiayin's "network circle", Xu Jiayin initially invited Ma Yun to invest in football projects at a party, chatting more and more, Ma Yun is also full of trust in Xu Jiayin, and it only took 15 minutes to finalize this matter.
At that time, some media commented that the world was bustling, and it was all about interests.
Ma Yun and Xu Jiayin can come together and it is impossible to put aside interests, no matter how much Ma Yun doesn't understand football, his consideration is nothing more than two aspects: Xu Jiayin's value to himself, and Chinese football's value to himself.
Evergrande led by Xu Jiayin is the industry benchmark for entering the "100 billion sales club", and Ma Yun's requirements for Ali are either to be the first, or to defeat the first, or to cooperate with the first.
At the press conference, Ma Yun also drank Xu Jiayin's Evergrande Ice Spring, which can also show that Xu Jiayin has taken a fancy to Ma Yun's e-commerce channels.
During that time, the two of them were talking about football, but in fact, they were all interactions in the business field.
The silence of the "good friend".
Since 2015, Xu Jiayin's reputation has become more and more famous, and one of the main reasons is that he has made great efforts to alleviate poverty.
With the encouragement of the National Committee of the Chinese People's Political Consultative Conference, he accurately chose Dafang County, Bijie City, and donated more than 190 beef cattle breeding bases, more than 8,300 vegetable greenhouses and more than 90,000 acres of vegetable field bases, as well as 11 primary schools, 13 kindergartens and a set of ancient towns that can drive tourism.
In a public speech, Xu Jiayin said bluntly: "In the next five years, we will invest 8 billion yuan free of charge, plus 3 billion, a total of 11 billion funds will be used for poverty alleviation." ”
This money is not a small amount in any company, it can be seen that Xu Jiayin has spelled, he himself was born in a poor place in eastern Henan, wearing patches and patches of clothes to start from scratch to the present, that kind of life struggle inspirational story is already very attractive, but Xu Jiayin exchanged real money for the evaluation of "not forgetting the original intention".
In 2018, Xu Jiayin returned to his hometown with his wife and father, and the trip quickly made headlines.
For a man, the feeling of returning home has an inextricable joy whenever he experiences it.
The parents and villagers in his hometown were particularly excited, Xu Jiayin did not simply come back to "show off", but said that he would donate 650 million yuan to return to his hometown, of which nearly half of the money was used to build the high school of Jiayin Middle School, and 100 million yuan was used to purchase equipment for the hospital.
His wife Ding Yumei has always been a mysterious woman in the eyes of the outside world, and this is also her first public appearance, which also attracts a lot of cameras.
As long as people are still in the limelight, praise and embracing are indispensable, but Xu Jiayin's business operation model means too many risks, and many things are completely out of his control.
Relying on friends can indeed get a lot of financing for Xu Jiayin, and almost all of the familiar names on the rich list have dealings with Xu Jiayin at his peak.
In 2015, Evergrande also established HengTen Network with Tencent, representing Xu Jiayin's official entry into the Internet industry.
Within Evergrande, Xu Jiayin is an "emperor"-like existence, and no one can collide with his status, only to echo and cater to him.
Outside, friends are very face-saving, Evergrande since its creation of all the crises can be dealt with by him with all his might, perhaps in his eyes there is nothing to hinder him from reaching the peak, the current situation of Evergrande's diversified layout also means that Xu Jiayin wants to do everything to the best.
New energy vehicles have suddenly become a wave, and all major enterprises with a little foundation want to take a piece of the pie and seize the market gap.
Xu Jiayin is also not idle, seeing that those Internet companies can succeed in building cars, so can they; If Evergrande occupies a part of the new energy vehicle market, it can also alleviate the debt problem for Xu Jiayin.
At critical moments, it is the network that plays a role.
Building a car requires a lot of money to burn, and even a figure of Lei Jun's level is ready to "make a desperate bet" in the process of building Xiaomi cars, and Xu Jiayin is also planning to pull investment.
Tencent has obviously invested in Tesla and Weilai, which have outstanding market performance, and Ali has also invested in Xiaopeng Motors, which has an earlier layout, but in June 2020, these two industry giants with accurate vision are actually targeting Evergrande Automobile.
Ma Huateng bought Tesla's stock for $217.67 a share when he bought it, and he made a profit of more than 10 times in just three years.
Judging from the data announced by Xu Jiayin, the group provided 3 billion financial support in the first half of 2020, and will continue to invest 2.7 billion yuan in equity acquisition in the second half of 2020; If the total data from 2019 to 2021 is calculated, the total amount of funds that Evergrande was ready to invest in the field of car manufacturing at that time was as high as 29.4 billion.
Xu Jiayin intends to start mass production of automobiles from 2022 and form a healthy and stable cash flow, and the group will not continue to invest.
An executive of Evergrande's car-making business said: "In the next three to five years, we will definitely achieve the goal of producing and selling 1 million vehicles." ”
I don't know if the consumers who listened to this passage believed it at the time, at least Xu Jiayin believed it; If he hadn't believed this, perhaps Evergrande's rupture would have been even later.
Since China Guangfa Bank requested to freeze Evergrande's assets in July 2021, Xu Jiayin's brilliant life has completely disappeared.
The process of Xu Jiayin falling to the bottom was gradual, but during this period, no "good friend" was willing to give generously.
Whether it is Jack Ma or other bigwigs, they have an extremely keen sense of smell, but business decisions are often guided by personal interests and risk management, and the debt of nearly 2 trillion yuan is difficult for any Chinese company to make up.
First of all, Ma Yun's series of business decisions will have a judgment of interests, even if he entered the football market back then, the shares he purchased show that he has been able to have the right to speak, can be on an equal footing with Xu Jiayin, and said: "I have an agreement with Xu Jiayin, that is, I will not enter the locker room, do not interfere in the administration, and Lippi has the final say in the internal affairs of the club." ”
If Ma Yun is really a layman who doesn't know anything according to what he says, then he doesn't need such a large amount of capital injection at all.
The downfall of Xu Jiayin has been the trend of the times since 2021, and it is impossible for Ma Yun to pay for Xu Jiayin; Moreover, Xu Jiayin and Ma Yun can become "good friends", which is determined by each other's worth.
Resources
1. Ma Yun "hand-in-hand" Xu Jiayin 1.2 billion to buy 50% of Evergrande's shares China News Network
2. Why did Jack Ma and Xu Jiayin come together CBN