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Ye Ke: Is it a "celebrity", or an outstanding graduate of the "Celebrity Training Class"?
"She cares so much!"
A ridicule from netizens accurately poked the string in Ye Ke's heart.
Since the new relationship with Huang Xiaoming was exposed, Ye Ke seems to be on a high-speed star-making machine, with constant hot searches and explosive topics. However, instead of accolades, this machine produces an overwhelming stream of doubts, ridicule, and even accusations. The public's attention to her is not so much out of blessing for this relationship, but because of curiosity and suspicion about a well-crafted "celebrity" character.
Looking at Ye Ke's social platforms, it is easy to be confused by the exquisite life she has created. The aura of graduating from a prestigious school, the identity of an entrepreneurial strong woman, the level of luxury consumption, and the taste of art and red wine seem to announce to the outside world: I, Ye Ke, am a model of successful women and the darling of high society. However, under this glamorous packaging, is she really an independent, confident, elegant and noble "celebrity"?
Soon, netizens gave the answer with actions.
"Shenzhen University graduation is also considered a prestigious school?" "A startup with only two employees? "The luxury goods posted in the circle of friends are all shared wardrobes with Internet celebrities? "Even the posture of eating cake seems to have been learned from a celebrity training class? ”……
One stone stirred up a thousand waves, and netizens turned into Sherlock Holmes, digging deep into Ye Ke's past, trying to uncover the mystery of this "celebrity". The result was a big surprise, those labels that were once carefully maintained by Ye Ke have been exposed under the sharp "anti-counterfeiting" actions of netizens.
"The degree of fragrance will reach the roof of your mouth!"
This "famous saying" that appeared in Ye Ke's live broadcast was regarded as a classic by netizens and jokingly called "Kexue". Under the secondary creation of netizens, "Kexue" quickly went out of the circle and became a hot topic on social platforms, and Ye Ke himself was also labeled as "contrived" and "fake and exquisite".
In the face of netizens' doubts, Ye Ke did not choose to be silent, but repeatedly responded in the live broadcast room, but her responses often lacked logic and persuasion, and even made some ridiculous remarks, such as publicly diss Wu Bai's song "Lewd", and complained about Jolin Tsai and Tao Zhe's song "soil".
If the previous netizens' doubts about Ye Ke were still stuck in the authenticity of the "celebrity" character, then after listening to her "talk", many people began to doubt her IQ and EQ.
"Does she even know what she's talking about?" "This EQ is negative, right?" "Is this for fear that others won't know that she is a 'love brain'? "What does Huang Xiaoming think, find an ancestor to come back and offer? ”……
Similar comments flooded major social platforms, and Ye Ke's series of operations not only ruined his popularity, but also put Huang Xiaoming in an embarrassing situation.
The former "leader", but now he has been repeatedly pushed to the forefront of public opinion because of his girlfriend's "confused speech", and has even been ridiculed by netizens as "strict wife" and "love brain", how did Huang Xiaoming, who used to call for wind and rain in the entertainment industry, fall to the point of relying on his Internet celebrity girlfriend to "alleviate poverty"?
Huang Xiaoming: From "leader" to "soft rice man"?
The prevalence of "Mingxue" seems to be still yesterday. At that time, Huang Xiaoming, with the role of a domineering president and the classic line of "I don't want you to think, I want me to feel", successfully set off a wave of imitation frenzy on the Internet.
However, the popularity of "Mingxue" was short-lived after all, and when the audience began to have aesthetic fatigue with the greasy image of the domineering president, Huang Xiaoming's acting career also began to decline.
In recent years, Huang Xiaoming has rarely had works that he can handle, and his identity in the public eye has changed from an actor to an investor and a boss. Although in the commercial field, Huang Xiaoming has done well, but for an actor, the work is the foundation of his life, and Huang Xiaoming, who has no works, inevitably fell into the bottleneck period of his career.
Perhaps aware of the crisis, Huang Xiaoming began to try to transform, and he began to take on some roles that were in great contrast with his previous image, such as the firefighter played in the movie "Fire Hero", and the businessman played in the TV series "Sideburns Are Not Begonia Red", all of which showed his plasticity as an actor.
However, the road to transformation is not all smooth sailing, although Huang Xiaoming's acting skills have improved, but the audience does not seem to buy it, the reputation and box office of his works have always been tepid, and the aura of the former "leader" seems to have gradually faded.
At this critical moment, Ye Ke appeared.
An excellent graduate who was questioned as a "celebrity training class", and an Internet celebrity who was eager to gain a foothold in the entertainment industry, is their union really because of love?
The answer may only be known to the person concerned.
But it is undeniable that in this relationship, Ye Ke has gained unprecedented attention and traffic, while Huang Xiaoming has been given a chip that can help him "become popular".
At the moment when live streaming is all the rage, it is nothing new for celebrities to bring goods after they go out. With their own popularity and fan appeal, celebrities can often easily convert traffic into sales, which is what Huang Xiaoming needs most at present.
After the relationship with Ye Ke was exposed, Huang Xiaoming also began to appear frequently in the live broadcast room to stand for his girlfriend's brand. Although Huang Xiaoming himself did not admit that there was a commercial cooperative relationship with Ye Ke, anyone with a discerning eye could see the commercial value behind this wave of operations.
"Ye Ke is on the 'cash cow'!" "Is Huang Xiaoming going to transform into an Internet celebrity?" "I feel that Huang Xiaoming is a little low now, doing everything to make money. ”……
Although the comments of netizens are harsh, they point out Huang Xiaoming's current situation to the point. For the sake of his career, he had to let go of his status as a "leader", tied up hype with his Internet celebrity girlfriend, and even sacrificed his reputation and image.
Is this the power of "true love" or the drive of "profit"?
Is it love? Or the shrewd calculations of "Vanity Fair"?
The relationship between Huang Xiaoming and Ye Ke is more like a shrewd calculation on "Vanity Fair".
For Ye Ke, her relationship with Huang Xiaoming is undoubtedly the fastest path for her to "the peak of life".
Before meeting Huang Xiaoming, although Ye Ke held the titles of "celebrity" and "female entrepreneur", he was actually an Internet celebrity who needed to rely on live broadcast to maintain a "delicate life".
Although her carefully created "celebrity" persona attracted a lot of traffic to her, it also made her fall into the embarrassing situation of "personality collapse". The doubts of netizens are like sharp knives, mercilessly piercing the false bubbles of her painstaking management.
And the relationship with Huang Xiaoming provided her with an excellent opportunity to "wash white".
With the blessing of the identity of "Huang Xiaoming's girlfriend", Ye Ke's live broadcast room has skyrocketed in popularity, and the sales of goods have also risen. In the past, the voices that questioned her "pseudonymous" and "scheming girl" were gradually replaced by "blessings" and "envy".
"People are now 'Mrs. Sect Master', so don't be sour!" "Ye Ke's operation is really 666, and he has directly reached the peak of his life!" "Huang Xiaoming was 'lowered', why did he fall in love with her? ”……
While ridiculing Huang Xiaoming's "love brain", netizens couldn't help but admire Ye Ke's "successful ascension".
For Huang Xiaoming, who is at a low point in his career, the appearance of Ye Ke has also opened a door to a "new world" for him.
The popularity of live streaming made Huang Xiaoming see the hope of becoming popular. Compared with those high-flying celebrity endorsements, live streaming is more down-to-earth and can stimulate fans' desire to consume.
And Ye Ke, as an Internet celebrity with millions of fans, is undoubtedly Huang Xiaoming's best partner in the field of live broadcasting.
As a result, we saw Huang Xiaoming frequently appearing in Ye Ke's live broadcast room, standing on the platform for his girlfriend's brand, interacting with fans, and even not hesitating to put down his "leader" figure and cooperate with Ye Ke to perform various "show affection" dramas.
"Is this still the Huang Xiaoming we know?" "I feel that Huang Xiaoming has no star baggage at all now, and he has worked hard to make money!" "Is Huang Xiaoming going to transform into a 'brother with goods'? ”……
Faced with the doubts of netizens, Huang Xiaoming did not make any response.
Perhaps, in his opinion, as long as he can make money, nothing else matters.
The "domineering president" who used to give everything for love has now become a shrewd businessman on "Vanity Fair".
Ye Ke phenomenon: is it the progress of the times, or is it sadness?
The story of Ye Ke and Huang Xiaoming is not an exception, but a microcosm of the current entertainment industry and Internet celebrity circle.
With the rapid development of the Internet and the rise of the Internet celebrity economy, more and more ordinary people have the opportunity to become famous.
And some celebrities who were originally high on the top have also begun to put down their bodies and join the ranks of live broadcasts.
On the one hand, this is the progress of the times, the Internet has broken the information barrier, so that more people have the opportunity to show themselves and realize their personal value;
But on the other hand, it also brings some problems that cannot be ignored.
In order to attract attention and win traffic, some Internet celebrities do not hesitate to hype, fake, and even touch the bottom line of law and morality.
In order to chase profits, some celebrities have also begun to over-consume their fame, take on bad movies, endorse inferior products, and even do not hesitate to destroy their images and tie up hype with Internet celebrities.
The combination of Ye Ke and Huang Xiaoming is the concentrated embodiment of this phenomenon.
one does not hesitate to create a false character for the sake of fame and fortune, and even sacrifices his reputation; In order to become popular, one did not hesitate to put down his figure, tied up hype with his Internet celebrity girlfriend, and even sacrificed his reputation.
Their stories are both absurd and realistic, embarrassing and thought-provoking.
Return to the original intention: What is the value of a star?
In an era where traffic is king, the value of celebrities seems to be being redefined.
In the past, we often evaluated a star based on his/her works, acting skills, singing skills, and his achievements in the field of art.
Nowadays, the number of fans, topic popularity, and commercial value seem to have become more important criteria for measuring the success of a star.
Instead of focusing on creating good works, celebrities rack their brains to create topics and attract eyeballs in order to get a piece of the sea of traffic.
However, traffic is a bubble after all, and only truly excellent works can stand the test of time and win the respect of the audience.
When a star no longer pays attention to the quality of his works, but blindly pursues traffic and interests, he has lost his most precious original intention as an actor and singer.
Huang Xiaoming used to be an actor with dreams and pursuits, and he also created many classic roles, but now he seems to be lost in the whirlpool of traffic and fame and fortune, and he will do whatever it takes to become popular.
Ye Ke may just be a passerby in his life, but this experience is enough to wake him up.
The value of celebrities lies not only in traffic and fame, but also in the influence of works and spirit.
Only by returning to the original intention and focusing on creating good works can we leave our own mark in the long river of time.
And for us, the audience, we should also maintain a rational attitude, not be confused by traffic and hype, but should give more attention to those stars who really have strength and works.
Only in this way can we promote the healthy development of the entertainment industry, so that those truly excellent literary and artistic works can be seen and appreciated by more people.
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