On October 16, local time, Amazon's Whole Foods Market in United States (Whole Foods Market) released the top ten most noteworthy food industry innovation trends in 2025. Whole Foods Market predicts that new trends such as hydrating beverages, a new generation of plant-based aquatic foods, adding crunchy foods to meals, and the internationalization of snacks will shape the food landscape in the coming year.
This year also marks the 10th time that Whole Foods Market has predicted food industry trends. This year's Whole Foods Trend Council is made up of more than 50 members, including food collectors, buyers, and culinary experts, who annually combine a wealth of industry experience, a keen eye for consumer preferences, and collaborative meetings with emerging and established brands to develop these trend forecasts.
Sonya Gafsi Oblisk, Chief Merchandising & Marketing Officer, Whole Foods Market, said: "The 10th anniversary of our Trend Forecasting is an important milestone that reflects our decade of sharing innovation and culinary exploration. This year, we're excited to be able to push the boundaries of innovation in the food industry by forecasting trends for 2025 that both reflect changing consumer preferences and push the boundaries of innovation in the food industry. We look forward to these trends taking shape and inspiring our customers in the coming year. ”
Cathy Strange, Whole Foods Market's Food Culture Ambassador and Trend Committee Member, said: "Whole Foods Market has been closely monitoring trends in the food and beverage industry and focusing on innovation from the beginning. From important food movements such as animal welfare, climate and transparency, to changing consumer tastes and preferences, food trends will ultimately influence the conversation on our tables and inspire the birth of some of the best ideas and solutions in the future. ”
The following FBIF will interpret the top 10 trends in 2025 based on product cases shared by Whole Foods Market.
一、趋势一：零食国际化（International Snacking）
The snack aisle is the perfect place to "disrupt" it, with brands adding global flavors to savory snacks like popcorn to create mass-appealing fusion foods that entice consumers to try new things. On the packaging, brands can tell their own snack stories by sharing their cultural roots and nostalgic childhood food memories, thus introducing consumers to the customs and customs of the world.
1、Confusion Snacks辣椒玛莎拉爆米花
图片来源:Confusion Snacks官网
Made with 100% avocado oil, this popcorn is a vegan, gluten-free, sugar-free, whole-grain snack that blends the fiery texture and umami of Kashmir red pepper and Chaat Masala. Chaat Masala, on the other hand, is a salty, spicy, and sour spice blend that can turn anything into a Chaat, a popular street food found in South Asia.
2、Sosi’s 菠菜墨西哥辣椒亚美尼亚酸奶蘸酱
Image source: Sosi's official website
Mixing cool yogurt with fiery Mexico peppers, Sosi's dip takes the traditional spinach dip a healthier and more modern way and can be used as a sauce for tacos, Mexico burritos or tortilla chips, as well as for sandwiches, grilled vegetables and more.
3、Tamalitoz by Sugarox Divine Watermelon Mexican Candy and Chili Pops-Tamalitoz by Sugarox神圣西瓜味墨西哥糖果和辣味棒棒糖
图片来源：Tamalitoz by Sugarox官网
According to the brand's official website, Sugarox is a Mexico candy store, Tamalitoz is its original handmade candy, different from the traditional Mexico candy covered with chili peppers, Tamalitoz puts the chili pepper inside the candy, so that you can taste the sweetness and fruitiness of the candy first, and when sucking the candy, it will have a sour and spicy feeling. Divine Watermelon Divine Watermelon Flavor is a handmade candy that combines watermelon flavor with chili lime and is one of the most popular Tamalitoz candies. Chili Pops are a mix of spicy lollipops flavoured with watermelon, mango and pineapple, each infused with chili lime and sea salt, while retaining the coarse grains of paprika.
二、趋势二：百变“饺子”（Ever-Adaptable Dumpling）
A "dumpling" is a food with a dough wrapped in a usually savory filling, and is usually boiled, steamed, or fried. "Dumplings" are also known as "pocket foods," and they appear in a variety of categories, including frozen and stored at room temperature in single-serve packs. These products cater to a number of trends – many "dumpling" products are true to the founder's cultural roots and can be blended and unexpectedly mashed, which has been popular on TikTok and restaurant menus. "Dumplings" have always been one of the staple foods in cuisines around the world, making the innovation of "dumplings" a trend that everyone can participate in and get excited about.
1、MìLà Pork Soup Dumplings-MìLà蜜辣猪肉小笼包
Image source: Mì Là official website
MìLà is a brand founded by a Chinese-American couple in 2018, and according to the brand, this is MìLà's best-selling xiaolongbao, made with locally sourced pork, shrimp and/or chicken in the United States, as well as broth for pork and chicken, with about 50 pieces per bag.
2、Jaju Sweet Potato and Caramelized Onion Pierogi-Jaju红薯和焦糖洋葱饺子
Image source: Jaju official website
Jaju is a dumpling brand in Massachusetts, United States, this is an original dumpling made by Jaju, starting with roasted sweet potatoes and then mixing them with caramelized onions and spices to achieve a balance of saltiness and sweetness. In addition, Jaju also offers a variety of dumplings in a variety of flavors, such as classic potato and cheese, Mexico pepper cheddar, spinach and feta cheese.
三、趋势三：“咔嚓咔嚓”：瞬间的质感（Crunch: Texture of the Moment）
From crispy cereals and granola (granola is a baked oat product) to sprouted and fermented nuts to roasted chickpeas and mushroom chips – consumers are increasingly choosing these crunchy foods to enrich meals and add texture to breakfast, lunch and dinner. Some brands produce crispier chili chips, while new dressings that are marketed for their unique texture are the highlights of salads and roasted vegetables. In addition to savory snacks, freeze-dried fruit snacks and candies are also popular on social media, with consumers looking for a light, fluffy crunchy texture. This popular taste can also be found in drinks and desserts.
1、Daily Crunch Turmeric & Sea Salt Sprouted Almonds-Daily Crunch姜黄海盐发芽杏仁
Image source: Daily Crunch's official website
Daily Crunch Turmeric Sea Salt Sprouted Almonds is a unique Crunchy™ sprouted nut snack with a hollow that has been sprouted and dehydrated for a unique crunchy texture that the brand says is easier to digest than raw nuts or roasted nut snacks.
2、GoodSAM Crispy Crunchy Pineapple Chips-GoodSAM脆脆菠萝片
Image source: GoodSAM official website
According to the brand, this pineapple crisp is baked with only pineapple, contains 5 grams of fiber per serving, has no added sugar, no added oils or preservatives, and is non-GMO.
3、Fly By Jing Chengdu Crunch-Fly By Jing成都脆哨辣酱
Image source: Fly By Jing official website
Fly By Jing is an United States condiment brand founded in 2018 by Jing from Chengdu, Sichuan. According to the brand's official website, this Chengdu Crunch is the first extra crispy Chinese chili condiment in the United States, free of nuts and peanuts, and the crunchy texture is provided by fava beans, yellow peas, soybeans, pumpkin seeds, sesame seeds and sunflower seeds.
四、趋势四：补水热潮（Hydration Hype）
The reusable water bottle culture has emerged, but now consumers are demanding more from drinking water, and they are looking for electrolytes or other more innovative hydration products. At food and beverage shows, this trend can't be ignored, and you can see popsicles with electrolytes, sparkling coconut water, chlorophyll water, and even protein water. Emerging brands are also emerging, such as cactus water, which is rich in antioxidants and electrolytes, and healthier alternatives than sports drinks that are high in sugar and artificial colors. Even kids can join the trend and enjoy new, delicious drinks like bagged drinks and mini coconuts.
图片来源：Whole Food
1、Pricklee仙人掌风味饮料
Pricklee仙人掌风味饮料；图片来源：Pricklee
Pricklee Cactus Flavoured Drink is made from one of the most drought-tolerant plants on the planet, the cactus, which is rich in antioxidants, electrolytes and vitamin C for hydration, immunity and skin protection. Pricklee Cactus Flavoured Drink is a low-sugar drink with the addition of Cactus Fruit and Agave and is currently available in three flavours: Original, Tropical Mango and Wild Strawberry.
2、Harmless Harvest有机气泡椰子水
Harmless Harvest有机气泡椰子水；图片来源：Harmless Harvest
Harmless Harvest introduced that the raw material of Harmless Harvest Organic Sparkling Coconut Water is Thailand Nam Hom coconut, and bubbles are added, which has the effect of hydrating and replenishing electrolytes, without adding additional sugar. It is claimed that Nam Hom coconut in Thailand has obtained a bronze grade of regenerative organic certification ® and does not use banned pesticides and chemical synthetic fertilizers in the cultivation process.
3、Once Upon A Coconut西瓜椰子水
Once Upon A Coconut西瓜椰子水；图片来源：Once Upon A Coconut
Once Upon A Coconut称，Once Upon A Coconut西瓜椰子水加入了补水的椰子水和补水且富含抗氧化物的西瓜汁，不添加糖、防腐剂和人工香料，可以补充水分和电解质。
五、趋势五：茶饮时光（Tea’s Time）
Tea is everywhere you go – in foods like desserts and oats, tea flavors are gaining popularity (e.g. India spiced tea, Earl Grey and London fog), new ways of brewing tea (tea sticks, cold brew bags for drinking bottles and tea powder), and a wave of new products such as plant-based milk tea and bubble tea are selling well. Whole Foods says the vintage-style adult tea party is expected to be a new option for customers looking for functionality to spend their happy hour, with the option of teas with added adaptogens and other benefits.
图片来源：Whole Food
1、Camellia Grove Kombucha乌龙茶康普茶
Camellia Grove Kombucha乌龙茶康普茶；图片来源：Camellia Grove
Camellia Grove Kombucha Oolong Kombucha Kombucha is a pure fermented tea made from organic tea, cane sugar and live cultures, with no added sugar, flavors or juices, and no secondary fermentation process, making it a non-alcoholic beverage with a low sugar content.
2、Big Heart Tea Co.薄荷蓝草本茶
Big Heart Tea Co.薄荷蓝草本茶；图片来源：Big Heart Tea Co.
According to reports, Big Heart Tea Co. mint blue herbal tea is infused with butterfly pea flower, holy basil and peppermint, and the blue tone of the drink is a natural pigment from butterfly pea flower. The herbs and spices are 100% organic, and the tea is sourced directly from small farms in Malawi, Japan, India and United States. Big Heart Tea says the tea bag is made from a biodegradable woven mesh called Soilon, which is made from cornstarch and is fully compostable.
3、Van Leeuwen蓝茉莉茶雪糕
Van Leeuwen Blue Jasmine Tea Ice Cream; Image source: Instacart
Blue Jasmine Tea Ice Cream is Van Leeuwen's new ice cream this summer, with a subtle floral aroma and no artificial additives, along with Van Leeuwen's London Mist and Coffee Cream Ice Cream. Among them, London fog ice cream has a light vanilla flavor, and coffee cream ice cream has a strong coffee flavor and a more milky flavor.
六、趋势六：创新可降解材料（Next-Level Compostable）
Products that have not completely discarded packaging are now turning to compostable materials that allow some or all of their packaging elements to be degraded. Some brands, such as Compostic, have even entered new territory by introducing household compostable products that allow all packaging elements to be broken down in a household compost bin without the need for commercial disposal. In the agricultural sector, Rainer Fruit is developing commercially compostable agricultural product stickers.
图片来源：Whole Food
1. SIMPLi Regenerated Organic Certified Gigante Coffee Beans
SIMPLi Regenerative Certified Organic Gigante Beans; Image source: SIMPLi
According to reports, this SIMPLi Regenerative Organic Certified Gigante bean is very large, produced in the Kastoria Mountains of Greece, each serving contains 13g of fiber, high protein and mineral content, low fat content, can be pickled, stewed and eaten, can also be mixed into salads.
2、Coyotas有机木薯玉米饼
Coyotas Organic Tapioca Tacos;
Made with only organic tapioca flour, organic coconut oil, sea salt and water, Coyotas Organic Tapioca Tortillas are grain-free, gluten-free and dairy-free, handmade in San Diego, California, and refrigerated or frozen.
七、趋势七：可持续酒饮新探索（More-Sustainable Sips）
Forward-thinking liquor brands are working to reduce their environmental impact. Natural and organic wines may not be new, but brands are adopting more strategies to ensure that they are environmentally friendly, such as adopting regenerative agriculture practices and using low-impact packaging. For example, the Sustainable Wine Roundtable, in which Whole Foods Market is a founding member, aims to reduce bottle weight by 25% by 2026. At the same time, beer and whisky brands are starting to use ingredients such as fonio, an ancient African grain, which is more resistant to drought, or Kernza, a whole grain harvested from intermediate wheat straw, grown in regenerative agriculture.
1、Patagonia Provisions与Deschutes联合推出的Kernza啤酒和Kernza无酒精饮料
Patagonia Provisions与Deschutes联合推出的Kernza啤酒和Kernza
Patagonia Provisions and Kernza Non-Alcoholic Beverages in association with Deschutes are two beers launched in partnership with food company Patagonia Provisions on the Kernza® beer project: a Kernza Lager and the Kernza Golden Brew. Kernza Golden Brew is the first non-alcoholic beer brewed with perennial grains called Kernza and the first non-alcoholic craft beer in the United States to be certified organic, the first beer of its kind to hit the shelves. According to the brand, Kernza® Lager's ingredients are grown to improve soil health, reduce soil erosion, and protect biodiversity and waterways.
2、Allagash White比利时小麦啤酒
Allagash White比利时小麦啤酒；图片来源：Allagash
Allagash White Belgium wheat beer uses a variety of grains as ingredients, including Allagash 2-Row Malted Barley Blend (a malted barley blend used to brew beer), red malt, raw white wheat, oats and more, with a mix of coriander and curacao added as spices.
3、Bonny Doon Vineyard Carbon… nay!
Bonny Doon Vineyard Carbon… nay!； 图片来源：FRUGALPAC
Bonny Doon Vineyard Carbon… nay! is a pink wine introduced by Bonny Doon Vineyard, which will be the first winery in the United States to use Frugalpac to produce wine in paper bottles. Frugal Bottle has a carbon footprint that is one-sixth that of regular glass bottles and is made from 94% recycled cardboard. Frugal Bottle was originally a flat piece of cardboard that was printed and die-cut to make a bottle. Inside the bottle is a food-grade PET bag for wine, while the bottle body is made from recycled cardboard.
八、趋势八：酸面包流行（Sourdough Stepped Up）
During the pandemic, Whole Foods Market observed the popularity of homemade sourdough bread, and home bakers began experimenting with making classic leavened bread. Now, the trend is making its way onto grocery store shelves in the form of traditional and innovative products, including pizza crusts, flatbreads, brownies, cookies, chocolates, and more. Consumers expect to enjoy the benefits and flavor of sourdough bread without having to spend hours in the kitchen. In addition, Whole Foods Market Bakery has launched a range of innovative sourdough breads, including pumpkin turmeric flavored sourdough bread.
1、Rudi’s无麸质酸面团蒜香吐司
Rudi's Gluten-Free Sourdough Garlic Toast;
Rudi's Gluten Free Sourdough Garlic Toast is a gluten-free sourdough bread made with white sorghum flour, brown rice flour, dehydrated rice sourdough (sourdough made by fermenting rice flour), yeast and other ingredients, with garlic butter spread, sprinkled with crushed parsley, and contains no artificial preservatives.
2. Bionaturae organic sourdough Italy pasta
Bionaturae有机酸面团意大利面;图片来源:Bionaturae
Bionaturae Organic Sourdough Italy is a sourdough Italy pasta made from 100% organic durum wheat grown only in Italy and made with Italy sourdough starter culture, the brand claims that this Italy pasta has a slightly sour taste. In terms of production technology, the product is extruded using a bronze mold and dried by low-temperature slow drying technology. In addition, the product is 100% plastic-free packaging.
3、Patagonia Provisions酸面团海盐有机饼干
Patagonia Provisions酸面团海盐有机饼干;图片来源:Patagonia Provi
Patagonia Provisions Sourdough Sea Salt Organic Cookies are sourdough cookies made from regenerated certified organic wheat from Washington State, with added organic sourdough, no added sugar, and non-GMO. In addition, the product's packaging is made from 100% recycled fiber, and the wheat raw material is grown and milled in Washington state, reducing greenhouse gas emissions by 25% overall in the production of cookies.
九、趋势九：植物性水生成分开发（Plant-Based Aquatic Ingredients）
With the growing popularity of seaweed and the growing interest in obtaining protein and other nutrients from sustainable aquatic plants, there is a growing trend towards foods that use more marine and freshwater greenery. Seaweed, in particular, is widely advertised as a high-profile health ingredient that is rich in iron, magnesium, and iodine, and is commonly found in beverages and gummies. Duckweed (also known as lentils) is also making its mark, with a higher protein content than other leafy greens. Agar is rich in fiber, which promotes digestion.
1、Copina Co.百香果海藻饮
Copina Co.百香果海藻饮;图片来源:Copina Co
The main ingredients of Copina Co. Passion Fruit Seaweed Drink are organic Ireland seaweed, coconut water powder, pink Himalayan salt, and organic stevia, which contains 200mg of seaweed per serving, which can provide the minerals the body needs, and the brand claims no sticky texture or fishy smell on the palate.
2、Simply Organic石莼（海莴苣）调味盐
Simply Organic 石莼（海莴苣）调味盐；图片来源：Simply Organic
The main ingredients of Simply Organic Ulva Flavored Salt are sea salt, organic Ulva, organic sesame seeds, organic mushrooms, etc., and contain no artificial ingredients.
十、趋势十：蛋白质能量提升（Protein Power-Up）
Consumers want more protein in their daily diets than traditional protein bars and protein powders, especially through meals and "more natural snacks". Recipes containing cottage cheese (cottage cheese is still the darling of dairy) may have sparked a desire for protein from natural food sources, with consumers now prioritizing animal protein. Today, offal is advertised as a superfood that is rich in protein, vitamins and minerals, which has led consumers to opt for meat blends – products that combine traditional lean meat with offal and make it easier for people to enjoy the benefits of meat without having to learn how to cook offal.
1、Whole Foods Market加勒比风味蛋白质冷冻混合蔬菜
Whole Foods Market's Caribbean-style Frozen Mixed Vegetables are black beans and kidney beans, kale, bell peppers, corn and other vegetables, with the addition of ginger, cinnamon, cloves and other spices, 10% protein, heated or thawed to room temperature.
Whole Foods Market加勒比风味蛋白质冷冻混合蔬菜；图片来源：Whole Foods
2、Bob’s Red Mill有机高蛋白燕麦
Bob’s Red Mill有机高蛋白燕麦；图片来源：Bob’s Red Mill
Bob's Red Mill Organic High Protein Oats provide 50% more protein than regular oats, which contain about 6g of protein per 48g of regular oats, while Bob's Red Mill Organic High Protein Oats contain 9g of protein per 48g. This product is gluten-free, made from whole grains, and is non-GMO.
英文来源：Whole Foods Market
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