Hello, I'm Zheng Xiaoqian, a teacher who specializes in cultivating reading IP and reading bloggers.
Why can't many people do self-media? Because 90% of people are wrong as soon as they come up.
- When I first started working, I was full of interest, but from time to time I was worried that I wouldn't be able to do it, and I returned to the previous state of "lying flat intermittently and tossing continuously".
- I want to know what I am best suited for, and I have read a lot of benchmark accounts, and the more I look at it, the more I don't know what I should do.
- I still wonder if I can do it, and I am worried that there will be no results and time wasted.
- I feel that it is difficult to do anything now, I am afraid that I will not get positive feedback, and I am afraid that I will miss something if I don't do it.
In fact, everyone who does self-media has had these worries.
It's just that some people are worried about it for a short time, and they will talk about it first, and some people are worried about it for a long time.
When I started again, I found that the industry was already very volatile, and my ability was still a novice.
But in fact, each of us can find our own little world in the self-media, but there are many kinds of self-media.
If you still don't know the difference and monetization path of each one, then today's article must be read repeatedly.
Today, I summarized the experience of 400,000 fans on my whole network, hoping to inspire friends who want to do self-media or want to be IP.
01
Professional IP
Knowledge IP refers to the fact that you have a certain degree of expertise in a certain field and can help others solve a certain problem.
If you have your unique recognition in this field, people will be more willing to come to you to buy and learn from the same problem.
For example, use the knowledge of family education, psychology, reading and writing that you have learned.
Before you can answer your questions, you can accompany the community at a low price, priced at 9.9~99 yuan.
I have many students who do knowledge IP, package the knowledge they have learned into content products, make a communication group and accompany the group, and serve and answer questions to those who come.
An exchange group costs 99 yuan, and 100 people come to almost tens of thousands of dollars.
In the operation community, I force myself to learn operation, writing, product design, and traffic acquisition, comprehensively improve my ability, and monetize products that accumulate higher customer orders for the future.
02
IP with goods
The more ordinary people are, the better they are to bring goods, and the more suitable they are to be the IP of bringing goods.
The key to doing a good job of IP with goods is to choose a good target group.
For example, if you are a mother like you, tell us more about your common experience with her.
For example, there is more work, less money, and the husband has no time to contribute, or does not contribute at all.
You can show it by shooting more small videos of life, and start bringing goods after the traffic is up.
The ones who can bring goods on the major platforms are basically mothers with strong resonance.
is not a particularly delicate and excellent mother, because the distance blocks the transaction.
Just selling books, you can use the official account graphic trailer, the video account work trailer, and the live broadcast trailer on various platforms.
In the process of selling books, you will definitely be able to link the author and high-quality publishing houses, and you may want to help you publish a book if the editor of the publishing house has a good chat with you.
For some case sharing of goods, you can also take a look at the following 3 articles.
How fragrant is this side hustle? Earn 30,000+ commissions in 3 months, with detailed experience
I have gained 40,000 followers in two years and earned 100,000 yuan, and I sincerely share my 3 experiences of making money as a book blogger
Earn 500+ a day, 2 hours a day, with detailed tutorials
03
Professional IP
Everyone has their own professional expertise, dig hard, you can find a suitable direction for you to build IP, and rely on professional IP to monetize.
If you used to be a teacher and teaching and training, you can do online to the pain points that customers may pay, so that your professional experience can be re-reflected.
For example, you can talk about the solutions to children's homework procrastination and sloppy mistakes.
This kind of monetization method is often solved by doing consulting and publishing books, and it is not necessary to do classes or not, depending on your preferences.
If you used to be a designer or photographer, you can also do it again online, and if you do it well, you can also get a steady stream of customers online.
This has to be a training camp, at least to accompany the group, then you have to have a class, or it is not easy to deliver to customers.
In fact, to be honest, no matter what you did before, you can move to it and do it again online.
There are many ways to monetize, such as paid consulting, community monetization, resource monetization, course monetization, service monetization, training camp monetization, traffic monetization, etc.
04
Industry IP
Industry IP means that if you are very experienced and insightful in a certain industry, you can make an industry IP and amplify your influence through industry IP.
For example, if you have been doing training for more than 10 years, and now you are not doing it well, how can you give full play to your industry experience, and what markets can be combined?
What is done in training is the ability to do classes, the ability to lecture, understand the needs of the B-end, the C-end and network traffic are not accurate, and the input-output is higher than that without offline training, so I am worried.
In fact, you still do offline, do salon drainage, transform offline small classes, do not seek to be bigger, but seek companionship to solve customer needs.
If you don't know, you have to find someone to help you reorganize, sort it out, and do it, it is easy to expand your influence and liquidity by 10 times or 100 times.
05
Boss IP
In fact, just like industry IP, your boss is in a certain industry and has experience and resources.
However, how to combine with traffic and how to design business paths, but they dare not start easily, for fear of regretting the wrong choice.
I also know that Douyin gets customers, Xiaohongshu grows grass, and the video number is live, if you really do it, you are not available, and your employees are not doing it well, so you are still in a hurry.
If you find a professional to help you comb one-on-one, it will be much easier.
I sort out the IP positioning for people in different industries every day, in fact, to put it bluntly, it is what to do in front of you, what you want to do in a few months, and how to get the results you want.
Write at the end
In this era of serious homogenization, there is no shortage of good products, if you just sell products or services, there will always be lower prices and cheaper ones in the market.
However, people are priceless, and you are worth more than the products you sell.
Therefore, creating personal IP is the way out for each of us ordinary people.
By creating personal IP, our value is greater than the product itself, and it is easier to bring goods and realize them.
In order to help you find the right IP positioning direction for you, starting from October 21st, I will hold a 5-day live class.
Step by step, we will take you to disassemble the landing style of IP, and find the development direction that suits you and can do it.