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78-year-old Cher, dressed in a black tights, sang in the center of the stage, announcing the return of the Victoria's Secret show.
The former angels, Gigi, Sugar Candy, and AA, with familiar wings, walked the runway again.
On social media, #维密秀回归#的标签迅速冲上热搜, the comment area is full of controversy: some people cheer excitedly, some shake their heads in disappointment, and more are puzzled and questioned.
Five years ago, the Victoria's Secret show was abandoned by the times because of its single aesthetic standard and outdated definition of "sexy", and finally came to an abrupt end.
Now, with a high-profile return with the labels of "diversity" and "inclusion", can this show really return to the top as they hope?
1. Return and Transformation: The "New" and "Old" of the Victoria's Secret Show
"Sexy" is the eternal theme of the Victoria's Secret show.
But this time, Victoria's Secret tried to give it a new meaning, no longer a single "white skinny" and "paper man" aesthetic, but a more inclusive and pluralistic expression.
Plus-size model Ashley Graham, wearing black lace lingerie, walked confidently on the catwalk, her plump figure and confident smile announced to the world: beauty has no size, confidence is the real sexy.
Kate Moss, a legendary supermodel who is over half a hundred years old, is wearing a black long skirt, full of aura, and still has the domineering spirit of conquering the catwalk in her steps.
The years have left their mark on her, but it has also made her exude a more charming charm.
The figure of Chinese models is also shining more and more on the stage of Victoria's Secret.
Liu Wen, He Cong, Xu Wei, they conquered the world with oriental beauty, and also proved the strength of Chinese models on the international stage.
However, the addition of new elements did not completely eliminate the doubts of the audience.
Many people complained that the choreography, lighting, and music of this show lack novelty, and they are even inferior to some domestic underwear shows.
From "sexy" to "inclusive": the transformation of the Victoria's Secret show
The Victoria's Secret show has always been known for being sexy, but now it's moving in a more inclusive direction. In the past, on the runway, almost only models with perfect bodies could walk on the runway, but now, Victoria's Secret has begun to pay attention to diversified beauty, and welcomes women of different body types and skin tones to show their charm. This shift not only made the show more colorful, but also made more women feel recognized and inspired.
The "sexy" label of the Victoria's Secret show used to be the secret of its success, but it also became the source of its decline.
For a long time, the angels of Victoria's Secret were representatives of tall figures, fair skin, and delicate facial features.
Dressed in sexy lingerie and with beautiful wings on their heads, they showed off their attractive bodies and confidence on the catwalk.
However, behind this "perfection" lies the objectification of women and the neglect of diversity.
With the development of social concepts, more and more people have begun to believe that beauty is pluralistic and should not be limited.
A woman's beauty can be varied, it can be confident, independent, powerful, and gentle......
Victoria's Secret also discovered this problem and began to try to transform and embrace diverse styles.
Plus-size models, older supermodels, and models of different skin tones have all appeared on the stage of Victoria's Secret.
In this way, Victoria's Secret tries to send a message to the world: beauty is pluralistic and inclusive, and everyone can have their own beauty.
However, this transformation didn't happen overnight, and it wasn't something that could be achieved by simply putting different types of models together on the catwalk.
Can "feelings" support "transformation"?
Many audiences' expectations for the Victoria's Secret show are more of a "feeling".
They miss the angel-studded, star-studded Victoria's Secret era, and miss those stunning shapes and shocking stage effects.
However, relying only on "feelings" cannot support the Victoria's Secret show.
The return of GigiHadid is undoubtedly a highlight of this year's Victoria's Secret show.
However, judging from the feedback from netizens, her performance does not seem to meet everyone's expectations.
"How did Gigi's steps become like this?"
"These wings are too cheap, aren't they?"
"It feels like she's not quite back yet."
Similar comments have appeared on other returning angels.
Feelings can catch people's attention, but they can't cover up the lack of stage effects.
For the Victoria's Secret show to truly transform, it is not enough to hire a few plus-size models or older models.
It had to rethink its direction, find new entry points, and create more engaging content and formats.
Reflections after the restart of the Victoria's Secret show: the inclusion and diversity of fashion
The problems of the Victoria's Secret show also reflect some problems in the current fashion industry.
Nowadays, people are more and more inclined to show personalized and diverse styles, and traditional aesthetic concepts are gradually changing.
Fashion brands also have to find a balance between making money and being socially responsible.
This transformation of the Victoria's Secret show is indeed a brave attempt.
It tries to attract a new generation of consumers with the concept of "inclusion" and "diversity".
However, judging from the current results, the effect is not ideal.
This show is more like an attempt and an exploration of Victoria's Secret.
It needed to find a new balance between retaining its brand identity and keeping up with the changing times.
The image of women is diverse, showing a confident and independent side. They are no longer stuck in traditional roles, but are moving forward and pursuing their dreams. Whether in the workplace or in life, they have shown a strong self, do not rely on others, and live their lives to the fullest.
The reappearance of the Victoria's Secret show also made people start to think about the issue of women's images.
In the past, Victoria's Secret angels represented a near-perfect female image: tall, fair-skinned, delicate facial features, sexy and charming.
They are goddesses in the eyes of men, and they are also the objects that many women aspire to be.
However, this "perfect" image also makes women feel invisible pressure.
In order to pursue the so-called "perfection", many girls do not hesitate to diet, exercise, and even go for plastic surgery, but in the end they lose themselves.
Nowadays, more and more women are beginning to realize that beauty should be diverse, and everyone has the right to choose what they want to be.
They no longer strive for uniform standards, but pay more attention to their feelings and values.
They can be as gentle as water or as strong as ever; It can be both sexy and charming, but also intellectually elegant; It can be petite and delicate, but also plump and charming.
It is important that they are confident, independent and dare to be themselves.
The future of Victoria's Secret: Challenges and opportunities
The Victoria's Secret show is like a bellwether in the fashion industry, but now it also faces its many challenges. On the one hand, the definition of traditional beauty is becoming more and more diverse, and it is no longer limited to tall and thin models. Consumers are increasingly concerned about health, diversity, and inclusion. On the other hand, the rise of online shopping has made traditional offline catwalks less appealing. Still, there are plenty of opportunities for the Victoria's Secret show. Brands can use live streaming and social media to reach younger audiences, as well as launch more new products that are in line with modern aesthetics. As long as Victoria's Secret can adapt to these changes, it will continue to shine on the future fashion stage.
Whether the Victoria's Secret show can return to the top, it is too early to draw conclusions.
This show exposed many problems of Victoria's Secret, but it also showed its determination to change.
In the future, what Victoria's Secret needs to do is to find a development path that is truly suitable for itself.
It needs to pay more attention to women's needs and feelings, creating more engaging and valuable content.
It needs to break the shackles of tradition, embrace diversity and inclusion, and showcase the diversity of women.
The future of the Victoria's Secret show is full of challenges as well as opportunities.
Epilogue:
The Victoria's Secret show has restarted, which is not only a fashion show, but also reflects the changes of the times and social progress.
It allows us to see that the power of women is awakening, and they are no longer satisfied with being defined, but want to live their lives to the fullest.
And this may also be the message that the Victoria's Secret show wants to convey to us.
Information sources:
Jining News2024-10-17"Victoria's Secret Show" returns Liu Wen makes a stunning appearance: staging pink romance
Yangtze Evening News2024-10-17The return of the Victoria's Secret show is no longer sexy? China's post-00s debut
Sina Finance2024-10-16The Victoria's Secret show, which has been suspended for five years, opened again, inviting 190 pounds of "plus-size supermodels" for the first time to cause controversy
Sina Finance2024-09-05 The big show will return on October 15, where will Victoria's Secret, which is no longer sexy, go?