According to the interpretation of the September sales data of the Passenger Car Association, there are 206 models on the list in the sedan field; In the front row of the list, there are 12 models with sales exceeding the threshold of 20,000 units, of which there are 4 models with more than 30,000 units, namely Dongfeng Nissan Sylphy with 33,404 units, BYD Seal 06 with 37,155 units, BYD Qin L DM with 39,490 units and BYD Seagull with 47,915 units. But don't just look at the sales of the front camp, the models with cold sales at the end of the list (the screenshot of the data is at the end of the article) should also take a look: there are only 7 models of sedans that sold less than 10 cars in September!
Of the seven models, two are discontinued; They are the BMW 5 Series plug-in hybrid model and the HiPhi Z model; The sales volume of the BMW 5 Series plug-in hybrid model in September was 6 units, starting from 246 units in January at the beginning of the year, the monthly sales of the BMW 5 Series plug-in hybrid model can be said to have plummeted, reducing to 112 units in February, 70 units in March, 29 units in April, 33 units in May, 26 units in June, 13 units in July, and 6 units in single digits in August and September!
As for the HiPhi Z model, the monthly sales figures are even more dismal, with 75 units in January, 10 units in February, no sales from April to August, and 4 units in the single digits in September. Seeing this, many car owners will ask, why are the discontinued models still on sale? The answer is simple: digest inventory, promotional specials, and brand loyalty; It's easy to see why these two models still have single-digit sales.
There are 2 models with 5 units sold in September, namely Dongfeng Honda Xiangyu and Changan Qiyuan A06; As a compact sedan under Dongfeng Honda, the monthly sales of Honda Xiangyu are really not flattering, 3 in January, no sales from February to May, 3 in June, 12 in July, and 15 in August; Counting the 5 units in September, the cumulative sales of Honda Xiangyu in the first 9 months were only 38 units.
Then there is Changan Qiyuan A06, sales in January as high as 3017 units, but since February it has taken a sharp turn, 169 units in February, 1378 units in March, 158 units in April, 34 units in May, 27 units in June, 54 units in July, and 21 units in August.
Kaiyi Xuandu's sales in September were only 4 units; The highest monthly sales in the first nine months of Xuandu were 106 units in March, and the lowest monthly sales were 1 units in May and June. In terms of Xuandu's historical sales, the peak sales were 2,244 units in January 2023; From August 2022 to May 2023, Xuandu exceeded the 1,500 threshold for 10 consecutive months.
Mercedes-Benz EQE sold only 3 units in September, which is the third consecutive month that Mercedes-Benz EQE has maintained single-digit sales. The highest monthly sales of the Mercedes-Benz EQE in the first nine months was 715 units in January, and the highest monthly sales figure in history was 1,254 units in May 2023. The number of failures per 100 vehicles in 2 to 12 months of Mercedes-Benz EQE is 197, which is a bit high.
AT THE END OF THE LIST, THERE IS SAIC CLEVER, WHICH SOLD ONLY AN EMBARRASSING 1 CAR IN SEPTEMBER; After 4 and a half years in the market, the most glorious month was 8,100 units in November 2022, but when the time came to 2024, everything changed, and the single-digit sales volume made the Clever unable to see the road ahead.
In the environment of big waves and sands, the once brilliant results do not mean the glory now, some models have been discontinued, some are still struggling in single digits, the market is so cruel: less than 10 cars sold in September, only 7 models!