ZHANGJIAJIE INTERNATIONAL
TOURISM INNOVATION WEEK
Conversation topics
Dig deeper into the charm of IP
Drive the new engine of innovation and development of scenic spots
How to rub out the "spark" of geological tourism with the resonance of geology and culture and art at the same frequency. Using the language of geological art, can we interpret the new landmark of cultural tourism from sleep to rebirth? Three thousand strange peaks roam, open up the path of time and space, come to Zhangjiajie, and give you the ability to create change. In-depth excavation of the cultural connotation of the scenic spot, combined with the demand of the modern tourism market, reshape the ecology of the scenic spot, and realize the symbiotic integration of cultural IP. Promote the inheritance and innovation of scenic culture, improve the quality and attractiveness of scenic spots, provide new ideas and directions for the future development of scenic spots, and help scenic spots achieve sustainable development. This forum will focus on in-depth exploration of IP charm and drive the new engine of innovation and development of scenic spots.
Organizer: MCM Lemi International Group
MCM International Group is a company that provides practical solutions for a better life through design, construction and operation services. Over the past 50 years, we have provided more than 2,000 projects in 59 countries around the world with a wide range of high-quality services including feasibility studies, master planning, architectural design, sustainable design, intelligent interaction design, agricultural management, consulting and operations.
Manager: Zhang Le
President of MCM International Group, co-operator of China National Geographic Exploration Center (Beijing Tongzhou, ·), director of Beijing Entrepreneur Environmental Protection Foundation.
ZHANGJIAJIE INTERNATIONAL
TOURISM INNOVATION WEEK
Conversation time
October 20, 2024
PM 15:00-17:00
Conversation location
Zhangjiajie Global Geopark Museum
ZHANGJIAJIE INTERNATIONAL
TOURISM INNOVATION WEEK
Conversation highlights
1. The integration path of geological resources and cultural IP in Zhangjiajie.
How to make use of its unique geological resources and combine rich cultural elements to create an attractive cultural IP. Through the sharing of successful cases, the dialogue will reveal how geological resources and cultural IP can be integrated to form a unique tourism experience, providing new impetus for the development of Zhangjiajie's cultural tourism industry.
2. How to promote the innovation and development of the cultural tourism industry through the diversified practice of cross-border cooperation.
The dialogue will focus on Zhangjiajie's cross-border cooperation cases in the cultural tourism industry, from traditional cultural tourism to theme venues, research and innovation, film and television dramas, homestays and other diversified scenarios, combined with the localization characteristics of Zhangjiajie, to bring new growth points to Zhangjiajie's cultural tourism industry.
3. Research on innovation and how to increase the average customer value strategy to promote sustainable cultural tourism projects.
This paper explores the role of research activities in promoting the sustainable development of cultural tourism projects, and how to increase the unit value of customers by innovating research content and improving service quality. The dialogue explores the factors that need to be paid attention to in the process of exploring new engines around the development of scenic spots, and how it can be a complete experience package that can directly respond to the length of stay and the average order value.
ZHANGJIAJIE INTERNATIONAL
TOURISM INNOVATION WEEK
Panelists
QR code consultation telephone: 134 0744 8404 (Ms. Pan)
2024 Zhangjiajie Global Tourism Innovation Week Organizer (Continuously Updated)
Guiding unit: Zhangjiajie Municipal People's Government
Organizers
SMART resort industry smart platform Zhangjiajie Media Group
Co-organizers
Xiangyuan Cultural Tourism, Boao Cultural and Creative Institute, Yongding District People's Government, Wulingyuan District People's Government, Cili County People's Government, Sangzhi County People's Government, Zhangjiajie Wulingyuan Scenic Area and National Forest Park Administration, Hunan Zhansheng Science and Technology Group Co., Ltd., Zhangjiajie Tianmen Mountain Scenic Area, Zhangjiajie Grand Canyon Scenic Area, Zhangjiajie Baofeng Lake Scenic Area, Zhangjiajie Qixing Mountain Scenic Area, Zhangjiajie Youth Media Co., Ltd
Implementing unit: Executive Committee of Zhangjiajie Global Tourism Innovation Week
Support media learning power, People's Daily Online, CCTV, Hunan Daily, New Hunan, Huasheng Online, Hunan Daily, Ben Video, Toutiao, Zhangjiajie, Zhangjiajie Tourism, Zhangjiajie Cultural Tourism, Zhangjiajie Moment, New Hunan Zhangjiajie, Wulingyuan Release, Micro Yongding, Hello Sangzhi, Cili Release, Fang Laboratory, etc
战略合作机构凤凰网、AIM competition、AIMKIDS
Strategic cooperation brands: Wukong Research Institute, Anzhe Architecture, Naturalist Exploration School, Naturalist Cultural Tourism, Children's Art Research Alliance, Orion, Luke Social Innovation Center, P.art Group Art Consulting, Qicun Cultural and Creative Industries, Three Plus Two Township Innovation Alliance, Songguangli, Suji Construction Society, Township Innovation Alliance, Secluded Township, Riding Chronicle China, MCM GROUP INTERNATIONAL, Times Cultural Tourism Strategic Marketing, Maida Kinetic Energy, Bear Child Tribe, Pusu Cultural Tourism, Indian Theme Sojourn, Lonely Travel Map, Maika Media, Lidong Culture, Zhongxin Borui Integrated Marketing Consulting Co., Ltd., Fang Laboratory, Volcano Village Lychee, Luojia Children, Junyu Hotel Management Company, Baicun Xiangjian, Feizhuji, Kerui Lewei, etc
Supporting Organizations: Baimei Village, Beijing International Design Week, Super Mart Cultural and Creative Consulting, Immersive City, Urban Renewal Big Data, Urban Environment Design UED, Dali Haozai, Real Estate Trader Alliance, Real Estate Investment and Financing Club, Guangdong Cultural Tourism Interest Camp, Sea Story, Yahe Habitat Engineering College, Haikou University of Economics, Meisu China, Mingyue Village Ideal Village, Youth Practice Action, Tsinghua University Cultural and Creative Review, Qingkong Cultural and Creative (Beijing) Cultural Industry Development Co., Ltd., Rural Cultural and Creative Committee of China Cultural Industry Association, China Cultural Tourism Industry Elite Club, China Rural Construction Institute, Dwarf Village Wonder Tourism Area, Zhangjiajie Junsheng Sand and Stone Painting Cultural and Creative Park, Zhangjiajie Berry Tea Association, etc
Official liquor industry cooperation Wulingyuan liquor
Official partner travel agency Zhangjiajie China Travel Service Co., Ltd
The chief craft beer cooperative brand Niu Beer Hall
SMART production team
Producer: Wang Xu
General Coordinator Stan
Business Coordinator Gao Ying
Project managers Tomomi Kobayashi, Yang Jiheng, Wang Hui
The media promoted Li Chuwei, Lu Jiaqi, Zou Haiyan, Zhang Lina, Wang Jiaqi, and Zhang Ziyang
Visual design: Song Zhiguo, Hao Chenguang, Qin Yujiao, Zang Yushuo
Project team Liu Lili, Yu Shengnan, Sun Haotian, Li Yanwei, Mu Yuansen, Zheng Qiusi, Guo Guolei, Chen Hao, Heng Kuo, Liao Hao
Volunteer team: Zhangjiajie University
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