The countdown to the Civil Aviation Trend Forum is 2 days, and 30 celebrities speak for a sneak peek

At present, the global aviation industry is entering an increasingly complex and volatile macro environment, with new patterns and new challenges emerging one after another, and at the same time, the multiple factors driving the civil aviation industry are also experiencing unprecedented and violent fluctuations.

In the Chinese market, the mainland civil aviation industry has opened a new cycle of sustained, rapid and healthy development, entered a new stage of quality and efficiency improvement, and entered a new era of industrial integration. In the new era, civil aviation has the basic conditions and development potential for the development of new quality productivity, but it is also facing the pressure of innovation and quality in products and services, and it is urgent to adapt to the production relationship.

In the face of the ensuing profound changes and emerging uncertainties in the future, how will the development trajectory and competitive landscape of the global civil aviation industry be reshaped? In this wave of global changes, how will China's civil aviation accurately grasp the opportunities and effectively respond to the challenges with a series of clear and definite positive factors? In the face of the coexistence of short-term fluctuations and long-term positive macro trends, how can civil aviation enterprises find the best balance between medium- and long-term strategies and daily operation management?

In view of this, Airlink Communication is scheduled to hold the "2024 Civil Aviation Trend Forum" on October 16-17, 2024. With the core topic of "New Quality Productivity Leads to Multi-dimensional Rebirth: Civil Aviation Industry Towards Epoch-making and All-round Transformation", this forum sincerely invites top domestic and foreign airlines, airport managers, representatives of government agencies, industry authoritative organizations, well-known aircraft manufacturers, online travel platforms (OTAs), and senior consulting institutions to participate in the grand event, aiming to understand the long-term trend of the industry, clarify the development path, and jointly explore the cultivation path of new quality productivity in the civil aviation industry through in-depth exchanges and collision of ideas. Work together to promote the industry to a higher quality and deeper stage of development.

Highlights of some of the guests' speeches

Topic:

The impact of data assets on the future development of civil aviation

Speakers:

Hongfeng Zheng is the founder and CEO of Feiyou Technology Co., Ltd

Highlights:

What really matters in civil aviation? - Meet customer needs, including safety, punctuality, service and marketing. The key driver of the future development of the industry is "carbon + digital". Focusing on the five strategies of ICAO, including safety, capability and efficiency, economic development, and environmental protection, this paper analyzes and elaborates from the perspective of digitalization.

Topic:

Outlook on air passenger travel trends

Speakers:

Yan Cui is the IATA Regional Manager for Operations, Safety & Security, North Asia

Highlights:

- IATA's latest industry forecasts and analysis

- Global Traveler Survey Insights & Analysis

- Air Passenger Digital Mobility Analytics

Topic:

Making a difference – AirAsia's innovation in aviation service and marketing

Speakers:

Zuo Deying is AirAsia China's Director of Ground Operations

Highlights:

As a pioneer in the implementation of the low-cost airline model in Asia, AirAsia has continuously differentiated and innovated in route planning and operation, pricing strategy, ancillary product development and customized services, fully demonstrating its unique brand charm and industry leadership.

Topic:

Sharing on marketing innovation and development of international airlines

Speakers:

Huang Jinbang is the General Manager of Qatar Airways Greater China

Highlights:

The Chinese market has always been one of the most important markets for Qatar Airways. Currently, Qatar Airways operates 61 weekly flights to and from China to better meet the growing travel needs of Chinese passengers. In terms of marketing innovation, Qatar Airways continues to enhance the travel experience for its passengers. Qatar Airways has launched the airline industry's first interactive advertising campaign, "AI Adventures", which uses advanced AI technology to further strengthen its commitment to creating an unparalleled immersive experience for every passenger.

Topic:

Aviation IT insights and technology trends research report

Speakers:

Shu Wang, Director of Business Development, Asia Pacific, SITA

Highlights:

In an era of rapid technological evolution, airlines are strategically positioning themselves for digital disruption. Airlines' IT spending is increasing year on year, and airlines are investing in transformative technologies to address operational challenges, optimize the passenger experience, advance environmental sustainability, and navigate a greener operational landscape.

Topic:

New qualitative productivity for the development of the domestic civil aviation market

Speakers:

Zou Jianjun is a professor at the Civil Aviation Management College of China

Highlights:

The paradigm shift in economic development brought about by the new technological revolution requires the civil aviation industry to take advantage of the strategic opportunity of digitalization to reshape the operation and management system, innovate products and services, and develop new quality productivity. What is the focus of traditional airlines or airport enterprises to develop new quality productivity, and what implementation path should be adopted, is undoubtedly the focus of our attention and discussion.

Topic:

Southeast Asia aviation market analysis and LCC market development and development

Speakers:

Zhang Wuan, Deputy Secretary of the Party Committee and Spokesperson of Spring Airlines

Highlights:

· China-Southeast Asia aviation market recovery

· Trend analysis of the Southeast Asian market after the epidemic

· Low-cost airlines have a lot to offer

Topic:

Under the opportunity of the "Hong Kong Third Runway", how should airlines do a good job in experience economy and innovative marketing?

Speakers:

Qi Yao is the Director of Brand, Communications and Streaming of Hong Kong Airlines

Highlights:

The Hong Kong International Airport (HKIA) is expected to open the three-runway system by the end of November, and the airport operation will be upgraded to a new level. Under this opportunity, how should airlines seize the opportunity to do a good job in the experience economy and innovative marketing, so as to achieve new high-quality development?

Topic:

China's civil aviation market outlook and the development of domestically produced large aircraft

Speakers:

Chen Shuo is a senior analyst and senior engineer of COMAC aviation market

Highlights:

As more and more C919 aircraft are delivered and put into operation, domestic large aircraft have received great attention from the global aviation industry. What is the future market potential of China's aviation market, and what role will domestic large aircraft play?

Topic:

Advances in aircraft technology have helped green aviation operations

Speakers:

Qingyang Li is Senior Marketing Manager, Commercial Aircraft, Greater China, Aerospace Industries Corporation of Brazil

Highlights:

In the glorious development of the aviation industry, technology has always been the core driving force to drive it forward. With every major innovation in passenger aircraft technology, reducing fuel consumption and improving efficiency are always the core tasks. This is not only an environmental requirement to respond to global climate change, but also the key to the competitiveness of the civil aviation industry in a highly market-oriented environment.

Topic:

Loyalty Programs: Innovation and Development in the Post-Pandemic Era

Speakers:

Wang Shuangwu is an expert of civil aviation resource network and a senior economist

Highlights:

The pandemic has had a huge impact on the development of the industry, and while the macro environment and industry development have changed, some mainstream airlines have begun to adjust and modify their loyalty programs. So, where are loyalty programs headed in the post-pandemic era?

Topic:

The latest characteristics and trends of major international civil aviation markets and their enlightenment for the future development of China's civil aviation

Speakers:

Yu Zhanfu is an expert of civil aviation resource network

Highlights:

In the past two years, the recovery process of the civil aviation market in various regions has been directly driven by the objective differences in the subsidence speed of the global epidemic in various regions, and the new global geopolitical pattern has become more dynamic and complex, resulting in a very obvious "heterogeneity" in the international civil aviation market compared with the past - the main driving factors of civil aviation business, passenger demands and the power points of airlines, and the relative competitive position between different types of airlines, all of which have shown a lot of specificity in the civil aviation market within major economies and between regions. Such a heterogeneous reality has also brought a lot of references and enlightenment from external perspectives to China's domestic and international civil aviation industry, which is shaping the new normal, and reminded China's civil aviation industry of some possible business strategy optimization and medium and long-term deployment adjustments on the road of continued development.

Topic:

Looking at the future of airports from the perspective of digital development

Speakers:

Wang Wei Secretary of the Party Committee and Executive Director of Guangzhou Baiyun International Airport First Terminal Area Management Co., Ltd

Highlights:

Starting from the terminal area management under the premise of digitalization, we look at the current and future passenger structure, as well as the changes in airport commerce and advertising brought about by the changes in passenger travel modes after the facilitation transformation, as well as the adjustment of office resources and passenger service resources in the building, as well as the corresponding coping strategies.

Topic:

To build a world-class aviation hub

Speakers:

Ying Zhang, Team Leader of CADAS Shanghai of Feiyou Technology Co., Ltd

Highlights:

Recently, the Civil Aviation Administration of China and the National Development and Reform Commission issued the "Guiding Opinions on Promoting the Construction of International Aviation Hubs", CADAS closely follows the pace of national policies, builds an international aviation hub index (IHI) system, analyzes the distribution and characteristics of global aviation hubs in combination with the current development trend of the global civil aviation market, discusses the challenges and coping strategies faced by the continental international aviation hub, and helps build a world-class aviation hub.

Topic:

Consolidate the three "runways" of the hub of a strong country

Speakers:

Zhang Yue, Deputy Director of the Office of Shanghai International Airport Co., Ltd

Highlights:

- The new characteristics and trends of the national hub development strategy itself (the city determines the hub, and the hub supports the city)

- New Qualitative Productivity Facing National Hub Development: Challenges and Opportunities in the Low-Altitude Economy

- The development of national hubs is deepening the development of air-rail intermodal transport

Topic:

Development practice of Beijing Daxing International Airport Aviation City

Speakers:

Zhu Tianzhu is the assistant director of the Airport Economic Zone Management Committee of Beijing Daxing International Airport

Highlights:

Daxing Airport is a new power source for the country's development. Daxing Airport focuses on the "five highlands (international talent highland, world-leading IP highland, innovative industry highland, high-level opening highland, and institutional innovation highland)" to create a new power source for national development with world-class characteristics.

Topic:

A new trend in the development of cargo hub airports

Speakers:

Cao Yunchun is the director of the Airport Economic Research Center of the Civil Aviation University of China

Highlights:

The development of air logistics is facing changes in the global political and economic pattern, the accelerated adjustment of the industrial chain, a new round of scientific and technological revolution, new opportunities and new challenges put forward new requirements for the development of air logistics, cargo hub airports will present the following eight new development trends: airport cargo digital transformation, intelligent transformation (unmanned trailers, intelligent forklifts, etc.), freight security chain innovation (front cargo station, differentiated security inspection, CT security inspection machine), professional aviation cold chain processing center, air transfer, overseas warehouse, green air logistics, airport-type free trade port, etc.

Topic:

Build a world-class aviation hub

Speakers:

Luo Huan is Vice President of L&B & Brown

Highlights:

Combined with the "Guiding Opinions on Promoting the Construction of International Aviation Hubs" issued by the Planning Department of the Civil Aviation Administration, the mainland will strengthen the construction of the functional system of international aviation hubs and enhance the international competitiveness of civil aviation. By analyzing the successful development experience of large international hub airports, this paper studies and analyzes the key elements and implementation strategies of building a world-class aviation hub from the four dimensions of world bridge, sharing and openness, innovation excellence, and high-quality experience, so as to provide reference and reference for the development of aviation hubs in mainland airports.

Topic:

How to create a through flight upgrade

Speakers:

Li Guijin is a professor at the Civil Aviation Management College of China

Highlights:

From the perspective of the promotion of the "trunk branch connection and full network connection" project, the achievements and challenges of domestic through flights are summarized. Guided by the Action Plan for Writing a New Chapter in the Construction of a Transportation Power in the New Era and New Journey, the necessity and urgency of upgrading through flights are analyzed, and the corresponding paths and measures are proposed.

Topic:

Build a new kinetic energy for the "trunk and branch" aviation network

Speakers:

Luo Tong is the strategic consultant of Beijing Zhonglian Airport Ground Service Co., Ltd

Highlights:

- The core of the high-quality development of civil aviation is to realize networking

- The exploration and practice of various entities of civil aviation in aviation network operation

- Airports are the main force to realize the networked operation of "trunk branch connection and full network connection".

- Airport Aviation Network Operation and Construction Plan (Proposal)

Topic:

Exploration of ancillary revenue model of airlines based on cargo transit network

Speakers:

Zhou Dahua, Deputy General Manager of Huaxia Collection E-commerce Co., Ltd

Highlights:

- Three major pain points in the freight market demand

- Industry practices for freight through networks

- The cargo value of the airline's ancillary revenue

- Explore the people and customs of the waypoint city

Topic:

When we talk about the digital transformation of civil aviation, what exactly are we talking about?

Speakers:

Li Hanming, Executive Director of Guangzhou Li and Li Technology Co., Ltd

Highlights:

For any industry, including civil aviation, digital transformation is a means, not an end. Therefore, we need to clarify the problem in a specific business scenario before we can consider how to use technical means to solve it. Through the analysis and interpretation of specific cases, the way of digital transformation is clarified.

Topic:

Application of new technologies for digital transformation of China Eastern Airlines

Speakers:

Cheng Weijie is the deputy general manager of the cutting-edge technology application research department of Shanghai Eastern Airlines Digital Technology Co., Ltd

Highlights:

Interpret the digital development trend of the civil aviation industry, share the construction of cutting-edge technologies such as artificial intelligence and digital twins, and share the application of innovative highlights and achievements

Topic:

Discussion on China's Civil Aviation Operating Cost Index and Pricing Strategy

Speakers:

Qi Qi is an associate professor at Guangzhou Civil Aviation Vocational and Technical College

Highlights:

Economic efficiency is an important indicator of the high-quality development of civil aviation. At the macro level, it is necessary to optimize the allocation of factor resources, avoid vicious price competition, and earnestly improve the level of input and output and the labor productivity of all employees. At the micro level, it is necessary to promote enterprises to optimize their financial structure, establish a more flexible operating mechanism, enhance their cost control capabilities, and improve market profitability and anti-risk capabilities." Improving the economic benefits of civil aviation market entities represented by airlines is an inevitable trend in the high-quality development of civil aviation. Focus on the "old topic" of airline ticket sales and carry out innovative thinking.

Topic:

Development of international routes in the context of a comprehensive transportation system

Speakers:

Li Yuan, General Manager of Aviation Division of Tibet Financial Leasing Company

Highlights:

This paper analyzes the current situation and favorable factors for the development of international routes in mainland China, and how to achieve a better recovery of the international route market in combination with the current relevant policies for building aviation hubs and supporting rail transit.

About the Civil Aviation Trends Forum

Since 2018, the Civil Aviation Trends Forum has been successfully held for 4 sessions, which has received extensive attention and participation from the industry, providing a good communication and exchange platform for the upstream and downstream of the aviation industry chain, and working together to promote the better and faster development of the aviation industry.

Click on the link to view more information about the 2024 Civil Aviation Trends Forum