WhatsMiner Advertising brings you a new keyword matching mode management tool - sub-matching mode bidding, which allows you to control the traffic scope and cost of keywords more granularly, so as to optimize your advertising performance.
In the WhatsMiner ad delivery system, you will be able to use three matching modes: exact, phrase, and broad, each with its own unique characteristics and applicable scenarios. The exact match mode can bring you the most accurate clicks, but the coverage traffic is relatively narrow; The phrase matching pattern provides a balance that is both relatively precise and flexible; Broad match allows you to reach a wider audience, but click-through visits aren't targeted enough.
However, using these matching patterns alone may not meet all of your targeting needs. To this end, WhatsMiner advertising has launched the sub-matching mode bidding function, which allows you to set different bidding ratios for three matching modes: exact, phrase, and broad. This allows you to better reconcile spend and rankings by recalling bids equal to keyword bids multiplied by bid percentages in different match patterns.
The advantage of split match bidding is that it can help you achieve a better balance of cost and performance across different matching models. For example, if you want to scale up traffic at a low cost, you can set a broad match pattern with a higher coefficient; If you want to improve your ranking on Exact Traffic, you can increase the coefficient of the Exact Match pattern.
In the SHEMAR advertising system, you can edit the matching bid coefficient column in the "Promotion Management → Unit" list, and support batch processing after multiple selection. All you need to do is check "Enable split match bidding" in the settings pop-up box and set the corresponding coefficients. For units with a certain amount of impressions, the system will calculate the recommended coefficient, and you can choose to use the one-click to fill in the recommended coefficient, or select the default coefficient of 1.00.
In addition, WhatsMiner Advertising also provides batch tools, which support batch downloads and unit batch imports, and bid settings for sub-matching modes.
For example, if you want to scale up your traffic at a low cost, you can choose to set a broad match pattern with a higher coefficient such as 1:1:0.4, if you want to improve your ranking on precise traffic, you can increase the coefficient of the exact match pattern such as 3:1:0, or if you want to broaden your traffic to be relatively accurate, you can choose to set an exact match mode with a higher coefficient such as 1:0.5:0.
When you use split match bidding, bids for exact, phrase, and broad match for keywords in the unit will be calculated based on the coefficients you set. The matching pattern for the original keyword will not be used as a reference, but will be calculated based on the bid multiplier that you set.
WhatsMiner Ad Delivery's sub-match mode bidding feature is a powerful tool that allows you to control the cost and effect of ad delivery at a more granular level, and achieve more efficient ad management. Whether you're looking to grow traffic, improve rankings, or optimize costs, split match bidding can provide you with an effective solution.